About Divvy

Effective Window Clings & Decals with Divvy

Your storefront is likely the first place new customers will encounter your business or franchise. It’s where they’ll find information about your brand, your product, and your promotions. Clearly, the front of your store is no place to skimp on marketing. But how do you make your storefront stand out most effectively? Divvy creates spectacular window clings and decals for your franchise storefront–both great products to put in your store windows.

Types

Stickers: Window stickers and vinyl decals are great permanent pieces, since they’re one-time use only. These work for your company’s logo on your storefront–especially on your front door. Use these only for items you don’t plan to move.

Decals: Adhesive like stickers but semi-permanent, decals are adjustable printed window decorations. Be aware that they are harder to move over time, however, as the adhesive sets. These types of marketing pieces are great for longer promotions or for more permanent signage, like your hours or your logo.

Clings: These are completely movable and re-usable, since they work via static. Think of the plastic window clings many families put on their windows for fall and winter holidays. Static clings are best for franchises and marketing. They are also the most effective for determining optimum placement, since you can experiment with what works better for you and your business.

Whichever you pick, you may want to consider “inside glass” options. This allows you to keep your signage out of the elements on an outdoor store, and away from wear and tear on an indoor store. Inside glass signage is printed backwards so that you can place it on the interior of a glass window while having it remain legible for your outside customers.

How Effective Are Window Decorations?

Remember that your windows are the first thing a customer will see–after a glowing sign, of course. This is your chance to show your brand’s colors, style, and overall message. Windows are also where you should show off your product. Some franchises can do this by displaying their products in the windows. But for those who can’t (such as in the food industry), you’ll have to rely on signs to show your prospective customers what your food looks like.

Also, if you don’t put signage in your windows, how will customers passing by know about promotions, limited-edition product, and other interesting marketing actions you’re taking? Use signage to promote seasonal items, sales, deals, and more. You’ll see a remarkable difference in drawing attention to these items once you do place signage in your windows.

Divvy creates window clings for you using on your specific brand colors and design. You can be assured your brand will be consistent throughout your franchise, no matter the location or store type. Come see how effective window clings can be for you and your business today!

 

Run a Successful Marketing Campaign with Pack Outs by Divvy

Franchisors need to run successful marketing campaigns to stay afloat. But a marketing campaign or promotion will hold no weight if the different franchisees vary. So each shipment will need to arrive at each store or franchisee simultaneously and contain the exact same pieces and materials. These are called pack outs. But these are difficult to do, especially in a timely manner. Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier.

That’s where Divvy steps in. Divvy easily creates quality marketing materials our franchises need to promote their products effectively.

Pack Out Products

Pack outs can consist of simply printed flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. The franchisor may have any number of products necessary to make their promotion successful. It all depends on that franchise’s needs to run a successful marketing campaign.

Divvy excels at this. Using our on-site printers in Lindon, Utah, we create your marketing materials using your brand and your specifications. Each piece will be accurate to your company and its image, ensuring your franchises will all be able to succeed by using your brand.

How Divvy Succeeds

Printing is simple for Divvy by Alexanders. But getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Other businesses might just deliver the printed products back to the franchisor for shipping to each location. This delays the marketing campaign severely. Plus, adding in those extra stops just allows more room for serious error.

Divvy, however, does it all for you.

Here’s how it works

Franchises order their promotional items via our web to print storefronts and API. Then, Divvy creates each product to your specifications on-site. This could even include variations to certain locations to suit their needs for this campaign. However the franchisor needs it to work, Divvy will fulfill it. We will then drop-ship each set directly to the store, meeting their time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Direct Mail Statistics for 2016

Direct mail has many advantages over purely digital marketing campaigns. Don’t just take our word for it; let us prove it to you with these direct mail statistics for 2016. Below are some benefits of direct mail that you can use in your campaign, and some overlooked or underused demographics you can tap into.

Millennials

As this generation ages and moves away from home, they become a powerful spending force in today’s marketplace. In fact, millennials are projected to have $1.4 trillion in spending power by 2020. Incredible, right? Many marketers are aware of millennials’ future spending power. But, due to millennials’ familiarity and high exposure to technology, they may limit themselves to only digital advertisements in an effort to capture this generation’s attention.

However, millennials look forward to physical mail, with 36% looking forward to checking the mailbox. Direct mail–particularly if it’s personalized–can speak more loudly than yet another forgettable email. And at least 42% of millennials prefer direct mail advertisements over online, with 38% reacting equally to both.

Finally, as a result of direct mail, 23% of millennials ordered from these companies within the last 12 months. That’s money you’ll miss out on if you neglect millennials in your direct mail campaign.

Women

80% of the people who pick up the mail every day are women. Another 80% of this same group are also the primary shoppers for the household. If you are offering a discount, sale, or invitation to a grand opening for your store, you’ll want to target your campaign to these women.

Even women who are not the primary grocery shoppers may make 80% of the purchasing decisions in a household. Don’t be afraid to go beyond groceries and to make your campaigns appealing to women, even if the product you’re selling is not specifically for them. This is especially important to consider when advertising for a website with direct mail. 22% of women shop online at least once per day, and your campaign should both facilitate and cater to this.

Combination with Other Ads

62% of people own and use at least three devices for internet browsing, whether mobile or stationary like a desktop computer. Direct mail, though, adds effectiveness to digital advertisements and provides easily-found, easily-remembered information. These direct mail pieces help your recipients remember to visit your website, and keeps important information like promotional codes on-hand.

Noticeability

70% of direct mail recipients are curious to find out what’s in their mailbox, regardless of age or gender, and look forward to checking it. With this excitement, and a 42% read or scan rate, recipients are more likely to notice and remember these marketing pieces. In fact, the median ROI is at 18-20% for direct mail sent to households.

Each type of direct mail also gets a different response. Oversized postcards have the best response rate at 5%, followed by regular postcards at 4.25%. Think outside the box with your advertisements to cut through the clutter of bills and true junk mail.

 

Let Divvy help you increase the effectiveness your direct mail marketing campaign. We’ll even automate the process for you, helping both your business and your customers. Contact us today to learn more!

Port of Subs: How Divvy Made a Difference

Port of Subs is a quality sandwich chain that has been in business for over 40 years, beginning in Sparks, Nevada, in 1975. Since that time, they have established over 140 locations in seven Western states, drawn by the demand for quality and unique taste. Divvy by Alexander’s has recently provided Port of Subs with beautiful window clings to promote their business and services. Our high-end and top-notch printing complements the same care Port of Subs puts into creating fresh, made-to-order sandwiches.

Port of Subs’ Quality Window Clings

These window clings take front and center at this Port of Subs’ storefront. A variety of shapes and sizes showcases their designs. Divvy’s easy-to-use web-to-print API helps businesses like Port of Subs use the same image in different locations depending on window size or shape.

Window clings are easy to customize to specific marketing needs such as color, branding, and target audience. The Picnic Pack cling complements the look of the building and the colors of the logo. The flexibility of the design and the cling itself make this look great anywhere!

Another major benefit of window clings is that they are easy to move. Not only is it simple to remove and store, or to adjust for optimal traffic, but to place in more locations than just the front of the business. Window clings’ bold colors stand out against any environment, making them a flexible marketing tool for businesses like Port of Subs—or for your business!

 

Interested in printing window clings to promote your brand and services? Contact us! We would be happy to give you a free estimate.

 

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Maintain Your Brand With Divvy

As a franchisor, you have many options for keeping your brand consistent among your franchisees. So what makes Divvy stand out above the rest? Divvy by Alexanders leaves little to no hassle for franchisors who want to maintain control over their company’s look. With Divvy, you can trust that your branded marketing stands out in the crowd.

On-site Printing

Divvy stands out from other web to print companies because the complete process is on our site. There’s no need for your franchisees to call or consult during their order. This saves you and them valuable time, such as over a weekend, after hours, or over a holiday.

Also, almost all of our printing and products are done in-house. Other automated web to print sites farm out their print and mailing to other locations and companies. This delays the process, and leaves more room for mistakes. But our in-house printing by Alexander’s gets you and your franchisees your products quickly. It only takes the amount of time to necessary to produce and ship to your location.

Plus, because it’s on-site, we know our printing is high-quality. We can print high-resolution photos from tiny postcards to large stands and signs. If you can dream it, we can print it!

Easy-to-Use

For both franchisors and franchisees, Divvy is easy to use and hassle-free. We use your logo, brand colors, and standards over a wide variety of products, and help you set it all up.

Using our clean, white-label webstores, your franchisees can change hours of operation, dates, names, and numbers to customize signage or cards to their location. We also provide links for HTML tools, making it easy to add indentation, bullet points, and more into a text field without fuss.

Divvy portals also can include webinars for how-to videos, customer presentations, or training for each franchisee.

Customization

Franchisors can maintain complete brand control with Divvy. Too much franchisee customization may produce products with the wrong shades and hues, incorrect fonts, and unapproved pictures. These mistakes instantly damage your brand, and undermine your marketing efforts.

Divvy, however, lets you select approved brand colors and styles to prevent such damage. You can even allow franchisees to alter elements of their products based on their needs or desires, helping franchisees to feel like they also have creative control. At the same time, your stylistic control can prevent inconsistencies or mistakes that look less professional. This includes restricting hyphens, periods, or parentheses in a phone number for a business card or sign (e.g. (800)123-4567 or 800.123.4567).

Oversight

As a franchisor, you control what your franchisees see, and you see all their activity as well. If all your units in Texas need special contract wording or sign colors, but it won’t apply to a unit in Wisconsin, you can hide certain products and capabilities from other franchisees where these options won’t matter.

Divvy allows a reporting option where you can view the order history of specific franchisees. This is useful if a franchisee’s unit isn’t doing well compared to others in their area. using this data, you can check on their marketing tools, how frequently they use these tools, and whether they’re selecting the same as their fellow franchisees.

Divvy’s goal is to save you time and hassle so you can focus on what’s important: your business. We succeed when you succeed, so we’ll help you meet your branding needs. Join the many successful companies already partnering with Divvy. Contact us today!

Make Your Ads Stand Out with 3D Signs

Divvy by Alexander’s has the capability to create amazing signage for your business needs. However, it gets better than just brilliant printing or a spectacular finish. Divvy can also create eye-catching and beautiful 3-D signage for your brand, product, or event. Your designs can literally pop off the wall!

However creative the design, two-dimensional promotions risk becoming static. Flat images without texture or extra dimension are more easily ignored, unless they’re enormous. But not everyone will have the budget for massive wall banners to seize their customers’ attention.

Letting clients and customers interact with your signs and advertisements, however, helps your brand and message stick in their memories. 3-D signs stand out above the rest with eye-catching oomph you need to showcase your product at its best.

Layered 3-D Signage

Sometimes the most striking three-dimensional signs are also the simplest. For example, this design for Port of Subs uses black foam core to make images and text more noticeable.

Each piece here is laminated to keep the whole image high-quality. Plus, the foam core is light but sturdy enough to last once it reaches the franchise location, no matter the length of this promotion. Every layer in the design keeps your eye on the sign, which keeps the customer engaged–unlike regular, static signs.

 

Similarly, this sign created for Divvy prints right onto a second, textured layer to help our name stand out above the rest of the image. You can’t help but notice the way a name pops on a sign like this!

Space-saving Design

Plus, as always, Divvy’s products are easily applied and easily removed for every individual franchise. Divvy makes it easy for your franchisees to make a 3D design like this fit their location and needs.

Tight on space? During events or in small franchise units, you can also use our 3D designs to combine stability with creativity and practicality. This sign hides a surprise behind its design: falconboard shelves! Here, you might store fliers or forms, handouts, and giveaway prizes.

Whether for an event or for your office space, 3D signage is far more engaging to your customers than flat, static boards or prints. Choose an extraordinary advertisement for your product or company today! We’d love to hear from you. Contact us for a free consultation.

Maximizing Your Marketing and Social Media with Divvy

Divvy by Alexander’s is the first automated print and marketing system designed for the franchise industry. We make it easy to keep branding consistent throughout a franchise with little to no stress on the owner. Here, you can learn more about the print aspects of Divvy’s services. However, we also offer creative, individual, and effective marketing and social media solutions.

“Divvy is now so much more than just a custom online store for franchisees,” said Charlie Alexander, Divvy’s national sales director. “Divvy’s total brand solution includes social media management, content marketing, franchise development, event planning, customer loyalty, public relations support, search optimization and more.”

Currently, Divvy’s clientele includes over 150 franchises and companies. You could be one of them, too! Below, we’ll show you why you should use Divvy for your marketing and social media needs.

Social Media

Though many people use it to post photos and updates, businesses can wield social media as a powerful marketing tool. With Divvy, you can optimize this tool for your specific needs—and we can do it all for you!

If it’s not centralized, it loses branding. Through Divvy, maintain brand while strengthening social media presence. Mixed brands destroy companies.

Our social media management and content marketing includes:

  • Connecting your social platforms to our software to keep track of statistics and to publish synchronized content
  • Creating and publishing original, branded content so you don’t have to
  • Personalized and optimized URLs
  • SEO (Search engine optimization)

Plus, you choose your level involvement for each franchisee. This means you can maintain full control, or sit back and relax. Either way, you can let Divvy leverage the power of social media.

Marketing

Divvy can work in traditional media as well. Our successful, three-dimensional direct mail campaign is just a glimpse of what we can do. We can take your brilliant idea and help it shine. We have even created similar campaigns for companies already! If you’re interested in creative print marketing, we would love to meet with you!

More than going above and beyond with direct mail campaigns, we also offer:

  • Automated email services
  • Phone calls
  • Website landing pages

Divvy can not only help you with your Internet presence, but with managing communications and reaching beyond digital platforms.

How to get started

However you choose to let Divvy help you with marketing and social media, Divvy’s goal is to save you time and stress while you grow your business. We succeed when you succeed. Join the many successful companies already using Divvy to maximize their marketing abilities. Contact us today!

 

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What is Divvy by Alexander’s?

With Divvy by Alexander’s, franchise companies can easily keep branding consistent throughout every location, all with little to no hassle on the part of the franchise owner. Learn how our Webstore, Marketing, and Social options can increase your brand’s reach.

Webstore

Having problems keeping branded materials consistent across all of your franchises? Divvy is here to help.

Using your logo, brand colors and standards, we’ll build and customize a company webstore for you—an online portal where the Divvy team uploads all the marketing collateral you want to make available for franchisees to order. It’s a simple 5-step process:

  1. We consult with you to understand your needs.
  2. We create a custom web store for you using Divvy software.
  3. You add items you want your locations to be able to order: Apparel, signage, brochures, banners, x-stands, displays, stationary, business cards, and much, much more.
  4. Your locations log in, order and pay for the collateral, customizing certain fields to fit their location.
  5. We fulfill and print all orders right from our headquarters (Alexander’s Print Advantage). The items are printed and shipped to the locations directly, without you lifting a finger.

It’s that easy.

Marketing

Divvy by Alexander’s offers marketing consulting, SEO, and other digital marketing packages designed for the franchise system or single franchises and businesses.

We partner with franchises to deliver consistently branded social media updates. Whether our client is the individual franchisee, or the whole system of franchisees, we’ll connect your social platforms to our software, updating your Facebook, Google+, Twitter, LinkedIn and any other channels that fit in with your social strategy. We help create and publish branded content so you don’t have to. Our platform also allows for minimal or maximum involvement from the franchisee, allowing each franchise owner to maintain control or sit back and let Divvy leverage the power of social media.

Social

We regularly manage marketing campaigns within clients’ ideal target markets that include cross-media.

For example:

Divvy’s digital marketing services help business owners with everything from their Internet presence to managing communications with customers who are increasingly mobile and on digital platforms.

How can I get started?

Divvy’s goal is to save you time and hassle so you can focus on growing your business. We at Divvy succeed when you succeed, so we’ll work with you to get you exactly what you need. Join the multitude of successful companies already using Divvy. Contact us today for your free consultation.

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Divvy + TCBY = A Yummy Combination

What Divvy does for TCBY

Over the years we’ve produced a lot of fun, creative in-store signs and marketing collateral materials for TCBY and its franchisees across the country.

In this video, Alexandrea, one of our account managers, helps show-off some of the materials we’re currently warehousing for TCBY. We have materials on-hand so when a franchise wants to order new flavor signs (or other in-store signs), we can pick-and-ship what they need, when they need it.

We’re fast and efficient so franchisees receive their materials in just a matter of days.

Although the products for TCBY look real good, we promise they’re not as tasty as a visit to your nearby TCBY store location.

The Divvy online store

Each franchise owner can log in to a branded webstore to see all the print and promotional products corporate has approved for them to use in their business. Because the products are online, they can be customized and ordered anytime, any day – whenever it’s convenient for the franchisee.

Learn more about the Divvy webstore platform by requesting a free, no-strings-attached online demo.

Every franchise company that partners with Divvy to produce and supply its franchisees with marketing collateral gets its own account manager and customer support. We hope there will never be an issue, but if there is, we’ve got your back.

We do the work in-house

Alexander's Google virtual tourDivvy by Alexander’s has its own 45,000 square foot production facility (check out our virtual tour here) where we print and produce everything from stickers to store front signs, business cards to large 3D point-of-purchase displays.

Marketing campaign help

If you have an idea for a cool marketing campaign for your company, including every element from direct mail to in-store to online, we’ve got the tools to help make it happen. We’ll even consult with you, putting our experience and team members’ creativity to work to help you develop your next campaign.

We’ve provided this type of marketing collateral development and production support to franchise clients for a couple decades. We’re experts on how to design, print, fulfill, package and ship materials.

Customized support

Alexandrea Cook - Divvy customer service rep

Alexandrea Cook – featured in this video – is one of Divvy’s customer service reps.

We also provide amazing support to clients and their franchisees.

We know our work will reach your customers, so it has to be perfect.

Contact us

If you’d like to learn more about the Divvy webstore platform or marketing services, please get in touch.

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An Invitation to Take the Divvy Demo

The Divvy web demo will introduce you to the online webstore platform and show you how easy it is for franchisees to order and customize marketing collateral, proof and approve, provide shipping instructions and pay for their order.

[box type=”alert” size=”large”]If you’ll take 30 minutes to participate in a free online demo, we’ll gladly send lunch to your office—pizza or sandwiches for up to 20 people.[/box]
Franchisors have complete administrative control including analytics to see which products are most popular. Some franchisors choose to receive a commission on orders placed, turning Divvy into a revenue source as well as a fulfillment and brand protection tool.

[button link=”http://test.divvyonline.com/free-demo” size=”xl”  bg_color=”#00b4cd” border=”#00b4cd”]Sign-Up for a Free Demo[/button]

Customer Service Included

The best part? We take care of customer service so you can focus on growing your business. No more dealing with endless time-sensitive requests for marketing collateral. Simply work with Divvy to publish approved collateral in an online webstore, send your franchisees to the branded URL, and we take care of the rest—print, fulfillment and service.

A Great Franchise Development Tool

Divvy is a tremendous asset for any franchise. It provides an easy-to-use platform that helps you attract and retain more franchisees.

Whatever your marketing collateral needs, Divvy serves up the best platform, backed by the professional print and marketing teams at Alexander’s.