Divvy’s roots go back to 1979, when Divvy’s parent company, Alexander’s began as a local copy shop and grew into a 65,000 sq. foot print and marketing company. Almost two decades ago, Alexander’s was introduced to a handful of customers in the franchise industry who needed a way to manage their franchise brands while still giving their franchisees access to marketing collateral. That’s when Alexander’s created Divvy, an online web to print platform offering customized webstores that allow franchisees to login, customize and order any items in their store. The webstore capabilities and personalization has evolved but Alexander’s still takes care of all the printing, fulfillment and shipping details, making it easy for franchisors, franchisees, and other multi-unit organizations to get their marketing items efficiently and affordably.
The Divvy platform is simple and easy to navigate. Franchisees and managers save time by quickly navigating the intuitive Divvy storefront. Once users have identified the item they need they can customize pre-approved collateral such as coupons or business cards by entering discount amounts, addresses, and other contact information. Since the corporate team has already indicated which elements are customizable they don’t need to worry about rogue franchisees or local units creating unapproved materials. Brand logos and styles remain intact without the need to waste valuable time with all the back and forth artwork approval process.
Together, Alexander’s and Divvy serve customers and clients in more than 75 countries around the world. Alexander’s goal is to help customers succeed by providing the most innovative print and marketing solutions to their customers through unmatched value and expertise in the print and marketing industries.