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Printed Custom Business Cards with Divvy

Printed Custom Business Cards with Divvy

Imagine your business without marketing tools. Chances are, internal working would probably run the same as ever. But face-to-face meetings with clients would likely stumble or shatter. So a lot of businesses seek out the best possible marketing tools to establish connections with clients, send information, and maximize sales. We at Divvy believe that among […]

Standees: Your Most Effective Event Signage

Standees: Your Most Effective Event Signage

When holding an event, you’ll want to grab your customers’ attention as quickly as possible. Wherever you are and whatever the event, a lot of people could walk by without paying much attention to your storefront or booth. Unless you use three-dimension signage–namely, standees! Standees help catch the attention of people passing by and immediately show […]

Effective Window Clings & Decals with Divvy

Effective Window Clings & Decals with Divvy

Your storefront is likely the first place new customers will encounter your business or franchise. It’s where they’ll find information about your brand, your product, and your promotions. Clearly, the front of your store is no place to skimp on marketing. But how do you make your storefront stand out most effectively? Divvy creates spectacular window clings […]

Motivating with More than Money

Motivating with More than Money

A lot of businesses motivate their employees with financial incentives. But are they as effective as they seem? The Harvard Business Review conducted a study on incentive pay and its correlation to employee satisfaction. It showed that, surprisingly, employees aren’t always motivated by money. At least, not long-term. Employees can feel less commitment to the company […]

B2B vs B2C Marketing

B2B vs B2C Marketing

Not all marketing is created equal. When choosing the audience and marketing tactics for your new business, you’ll need different tactics depending on the style of your business. Professional buyers from another business are not at all the same as a customer walking into a store or clicking on your website. These two types of business […]

4 Tips to Cleaning Up Your Brand

4 Tips to Cleaning Up Your Brand

Whatever your business and services, your brand should be flexible and organic. It should grow over time. And sometimes, that means clearing up some of your brand clutter so that it can grow. Every brand needs evaluation from time to time to make sure that you’re achieving your goals and targeting your audience the way you […]

When Are The Best Times to Post on Social Media?

When Are The Best Times to Post on Social Media?

Think of your personal social media pages. Many of your friends and followers post content whenever they want. It could be that they have a moment then, or something share-worthy just happened. But more often than not, unless they have many, many followers, they don’t get optimal responses. At least, not of the kind they need to […]

Roles of the Franchiser and the Franchisee in Social Media

Roles of the Franchiser and the Franchisee in Social Media

Franchisors and franchisees have to share a lot of responsibilities between them just to run a successful business. One of those tools that must be shared between them is social media. Leaving it entirely to one side or the other can result in brand destruction, mismanagement of customer service, and failed marketing campaigns. If you […]

Run a Successful Marketing Campaign with Pack Outs by Divvy

Run a Successful Marketing Campaign with Pack Outs by Divvy

Franchisors need to run successful marketing campaigns to stay afloat. But a marketing campaign or promotion will hold no weight if the different franchisees vary. So each shipment will need to arrive at each store or franchisee simultaneously and contain the exact same pieces and materials. These are called pack outs. But these are difficult to […]

5 Terrible Types of Advertising Campaigns

5 Terrible Types of Advertising Campaigns

The best campaigns succeed because of social media and using their audience. But there are times when even these great tactics fail. Due to oversight errors or misused attempts at humor, some ad campaigns have not only failed, but caused an enormous backlash. Save yourself the need to apologize later on. These 5 failures and campaigns […]