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Run a Successful Marketing Campaign with Pack Outs by Divvy

Run a Successful Marketing Campaign with Pack Outs by Divvy

Franchisors need to run successful marketing campaigns to stay afloat. But a marketing campaign or promotion will hold no weight if the different franchisees vary. So each shipment will need to arrive at each store or franchisee simultaneously and contain the exact same pieces and materials. These are called pack outs. But these are difficult to […]

5 Terrible Types of Advertising Campaigns

5 Terrible Types of Advertising Campaigns

The best campaigns succeed because of social media and using their audience. But there are times when even these great tactics fail. Due to oversight errors or misused attempts at humor, some ad campaigns have not only failed, but caused an enormous backlash. Save yourself the need to apologize later on. These 5 failures and campaigns […]

The Best Types of Advertising Campaigns

The Best Types of Advertising Campaigns

All franchisors, big or small, need to create powerful and attractive ad or marketing campaigns. These campaigns centralize around one message across many marketing channels. Here are some of the best types of marketing campaigns as shown by the biggest franchisors out there, and how you can integrate their tactics into your own campaign. Involve […]

What You Should Know About Millennials in the Workplace

What You Should Know About Millennials in the Workplace

At the turn of the millennium, Millennials began entering the workforce, and now they’re taking it over. Experts say that they’ll make up half the workforce by 2020. But due to misconceptions and culture clashes between Boomers or Gen X-ers and Millennials, some employers or businesses may be wary about hiring this generation, much less […]

Why You Should Hire Millennial Franchisees

Why You Should Hire Millennial Franchisees

As everyone who came of age in the new millennium knows, Millennials get a bad rap in business. Misconceptions fly everywhere: that Millennials are lazy, entitled, disloyal, and obsessed with their phones. This leads to “fear of Millennials in the office” from older managers and CEOs. Franchisors also avoid marketing to this generation, at a staggering […]

More Tips for Marketing Like the Big Brands

More Tips for Marketing Like the Big Brands

Many small businesses look to large, extremely popular brands with no little envy. But you don’t have to look on just wishing you knew what big businesses do to become successful. We’ve got even more branding and marketing strategies the large brands use to stay on the top.   Brand Advocacy Some of the best people to […]

Marketing Like the Big Brands

Marketing Like the Big Brands

Whether it’s McDonald’s Golden Arches or the signature look of a Coca-Cola bottle, we know what brands we trust. Even though off-brand or local products may seem better, they can struggle because they aren’t easily recognized. The trust isn’t there. So how do you build that trust? Here are some tips big, successful brands use […]

Consistency in Marketing and Why It Matters

Consistency in Marketing and Why It Matters

We’ve all heard that Content is King, and put a lot of effort into creating quality material for our sites and blogs. And yet, something still seems to be missing. Despite your many posts, people still aren’t coming to your site and engaging (buying your products) as much as you’d like. What you may be […]

4 More Mistakes Franchises Make with Social Media

4 More Mistakes Franchises Make with Social Media

Social media can drive a third of your referral traffic, and is a great way to grow and market your brand. After all, most people have a smartphone and spend up to 30 percent of their time online. But social media is often underused, overused, or misused in promotion. Many franchisors or brand owners overlook the social […]

Google Penalties and How to Avoid Them

Google Penalties and How to Avoid Them

If you see a major fall in your website traffic that looks something like this, you’ve likely been penalized by Google. Still, it’s not enough to know that you’ve received a penalty; you need to know what caused it and how to avoid Google penalties in the future. Google Penalties Google has two types of […]