Franchise Business Tips

Stay Healthy at Trade Shows and Events

One of the worst things you can do at a trade show booth–besides poor customer service–is to infect your visitors. In huge groups of people, a cough or sneeze can spread to hundreds of people in a matter of minutes. If they get sick, they may associate that with your brand or your booth, which might damage their potential to become a customer. Even if they don’t get sick from your booth, that downtime after can make them forget to contact you. Either way, you miss out on that relationship.

Preventing Illness Beforehand

Defeat illness before it starts by:

  • Loading up on Vitamin C
  • Getting rest where you can, and 8 hours of sleep per night leading up to the event
  • Hydrating often (i.e. drinking when thirsty)

Also, purchase and take an immune supplement just prior to the event, such as Airborne. This will help you stay well despite being with hundreds or thousands of fellow attendees.

While at Your Booth

If you think you’re sick, go home!  But, if you absolutely cannot leave, cough and sneeze into your elbows, not your hands. Also, use plenty of tissues and hand sanitizer, even if you have only an allergy.

Wipe down your booth often, like during lulls. This includes the tabletop, pens and pencils, and laptops or touch screens. Not all merchandise items can be wiped down; but if you can, do so.

If you are concerned about your merchandise spreading pathogens, put up a sign asking visitors not to touch items. You can do this for sick visitors only, or for all customers.

Provide hand sanitizer if your booth will be touched a lot. This keeps any pathogens from other visitors from spreading.

After the Event

Shower when you get home. A good scrub can keep you from getting sick after an event–especially if you have to go back the next day.

Think you got sick? If you don’t improve, stay home. Find someone to man your booth for you if possible. If it’s not possible, avoid shaking hands or contact with visitors to your booth. Wipe down the booth and items as often as you can to prevent the spread of illness.

Printed Custom Business Cards with Divvy

Imagine your business without marketing tools. Chances are, internal working would probably run the same as ever. But face-to-face meetings with clients would likely stumble or shatter. So a lot of businesses seek out the best possible marketing tools to establish connections with clients, send information, and maximize sales. We at Divvy believe that among the most effective of those tools are business cards. Business cards are powerful, even in today’s digital world. Even salespeople and other face-to-face representatives of your company work better with physical print.

Why Choose Business Cards?

The adage that a picture says a thousand words applies to business cards as well! Business cards do a lot of your talking and marketing for you–more than people realize. Paper automatically has more power in today’s digital world than an email or a LinkedIn invite alone. Touch marketing shows that paper has greater recall power. People who handle a card with texture also tend to associate it with more positive feelings. Why wouldn’t you want that for a marketing tool?

Finally, business cards are often a silent marketing tool. This is especially true at networking events. If you don’t have one at your event, whether on your person or at your booth, you’ll stand out–and not in a good way. Cards also are effective when left on your booth or table. This lets people connect with your company even when they don’t stop to talk to you. Whether they’re too shy or too busy, they’ll have a way to contact you later.

Make Them Memorable!

The design of a business card can make it stand out as well. We’ve found several out-of-the-box designs for absolutely stunning, unforgettable cards. Even if you don’t opt for this route, the look of your card can still speak volumes about your company. A card can show that you’re utilitarian or fun, that you know what you’re doing or that you might still have something to learn. Design carefully, and let your card speak for you!

One way you can incorporate fantastic design and touch marketing into your card is with foil or UV spot varnish. Both of these create a great texture and shine that makes your card irresistible to touch and hold. Remember those positive feelings? Adding foil or varnish only increases those. Plus, the “special” look of these cards ensures that your clients will want to hold onto them. You’ll worry a lot less about lost information!

 

Are you looking for creative ways to connect with your clients and customers? Need to run some ideas by a printer to see if they are even possible? Divvy’s web to print API makes it easy to print business cards on-demand from our manufacturing and fulfillment system. Using our storefronts, you can print to your brand’s standards using corporate-approved colors and designs to keep your cards consistent throughout the company.

Need a lot of cards printed? Divvy can take out the hassle for you! Our variable data makes it simple to create an individual card for every employee in your company.No matter how big the job, you and your company can trust that Divvy’s high-quality service and technology will help your business stand out.

 

For more tips on how to make your business cards more effective, check out these important mistakes to avoid when using business cards.

Motivating with More than Money

A lot of businesses motivate their employees with financial incentives. But are they as effective as they seem? The Harvard Business Review conducted a study on incentive pay and its correlation to employee satisfaction. It showed that, surprisingly, employees aren’t always motivated by money. At least, not long-term.

Employees can feel less commitment to the company and to its goals if their only incentive is money. This is in part because pay is not even throughout a company, and depends largely on status and position.

Tying benefits to the company’s profitability can backfire especially. This is because, though employees contribute to the company’s success, they can’t control all factors, especially if your business is struggling. Again, using profit-based compensation is uneven through a company and doesn’t always correspond to the amount of work being done.

You’ll need instead to create a strong company culture with constructive feedback and respect between you and employees. Here are our tips for motivating your employees with more than money.

Giving Direction

Your employees will want to understand how their day-to-day activities contribute to the company’s goals. No one likes to feel replaceable or unimportant. So show them how even their small tasks help the company run efficiently.

However, if you can’t find a reason to do these small tasks or a reason why an employee contributes to your company’s success, you might consider asking yourself if you need that position or task filled.

Use Verbal Recognition

When you talk to your employees, is it only to make small talk or to reprimand? Or do you offer praise as well? Verbal praise is important for motivating employees. This is especially true with millennials, who want plenty of feedback.

Offer specific praise and compliments when you do. Name what it is they did well, and how this helps the company specifically. This goes back to helping your employees understand how their day-to-day work drives the company’s goals.

Public recognition can also do a lot to motivate your employees. Bring up their accomplishments at meetings, whether through an announcement or with a certificate of some kind.

Hold Friendly Competitions

One great way to encourage your employees to get excited about a project or a new goal is to combine it with competition. Try to encourage your company to meet a goal or come up with a new product or process that betters your business. You can divide your employees up into teams or let them fly solo–whichever you feel will foster more enthusiasm. Of course, competition should come with a prize! Make sure it’s going to be worth the effort without draining away your newly-found success.

Motivate With Consequences

Some employees will tick differently than others. Different personalities motivate hard work with avoiding punishment, rather than chasing a reward. Make sure that you outline consequences for specific actions–or the lack thereof.

This is not to say you should use consequences alone. Carrots work best in tandem with a stick, but if you use a stick by itself, you may chase away employees just as fast as if you didn’t use any incentives.

 

How have you motivated your employees? What’s worked for you and your business? We’d love to hear your motivation tips.

B2B vs B2C Marketing

Not all marketing is created equal. When choosing the audience and marketing tactics for your new business, you’ll need different tactics depending on the style of your business. Professional buyers from another business are not at all the same as a customer walking into a store or clicking on your website. These two types of business transactions are called B2B and B2C. The differences of B2B vs. B2C marketing are few, but vital to the success of your business.

What is B2B and B2C?

B2B refers to “business to business” where B2C defines businesses that market directly to their end customers. Both sides will use similar marketing programs, such as events and advertising. However, their end goals and execution are very different.

B2C Marketing

The goal with B2C marketing focuses primarily on customers. And, as such, this marketing serves to drive as much traffic as possible. This marketing can be more aggressive, since B2C companies need to turn shoppers into buyers.

These shoppers will be prone to impulse or emotion-led purchases. Your campaigns, then, have to capture attention right away. Plus, you will need to strengthen the image of your brand with repetition and imagery. The big brands accomplish this very well, and their wide target audience can immediately recognize and trust them.  B2C marketing will also generally use more discounts, deals, and vouchers. Their average consumer is looking for a deal, and these kinds will hold their attention and potentially draw them in.

As you market directly to consumers, focus on your product and making your brand memorable. It’s okay to lean on emotion over logic to get quick purchases to happen. Also, be sure that your company provides great customer service! It’s not just enough to turn a shopper into a buyer; you’ll need that buyer to come back!

B2B Marketing

Generally, business-to-business transactions involve selling a process or service to another company. Sometimes, in the case of Divvy, it’s both: you’ll have the web-to-print services to facilitate your branding and marketing, and the products to put in your stores. However, we still focus on selling to other businesses.

The marketing strategies used by B2B companies have to focus on relationships. And, since they sell to businesses, their clients’ decisions have to be based on reason. Businesses won’t make impulse purchases, and most won’t rush their buying decisions.

Business buyers will also have more experience than regular consumers. They may know more about the industry than even you do, and do far more research into comparing your product or service with other brands. So you will need to speak to a more sophisticated, educated audience.

So, when marketing B2B, center a long-term marketing plan around building a strong, trusted relationship and logic to help your product and services succeed.

 

Whatever your business, Divvy is here to help your marketing campaign succeed. Contact us today to find out how we can partner with your business.

4 Tips to Cleaning Up Your Brand

Whatever your business and services, your brand should be flexible and organic. It should grow over time. And sometimes, that means clearing up some of your brand clutter so that it can grow. Every brand needs evaluation from time to time to make sure that you’re achieving your goals and targeting your audience the way you need. Here are the best ways to clean up your brand.

Google Your Business

First thing: type your business’s name into any search engine and read whatever it retrieves. What are people saying about your business? This could be through blog posts, articles, tweets, reviews, or other content. You may not be able to control it, but you certainly can improve on this information in the future.

You can also use a Google search to check if your company’s site comes up with specific keywords, or if it vanishes to the second or third page of results. You’ll be able to take this information to improve your SEO and links.

Create a Positive Image

Is there any negative press about your business? Get out there and clean it up. Now, this is not to say you should delete comments and reviews. Simply trying to bury negative press will generate more anger among your community. Instead, do what you can to rectify issues within your consumer base. Or, if there are issues you can’t fix, do what you can to appease or apologize to irate reviewers. Showing that you are responsive to issues and respectful to your customers helps improve your brand and company image.

Evaluate Your Audience

Look at how your ideal client compares to the clients you actually have. Do they match up? Or are you way off the mark? You may also see the need to chase new markets in which your company will succeed. If this is the case, consider adjusting your target audience, whether you’re expanding or narrowing, to bring it closer to your ideal. This means trimming away those parts of your audience that profit little for the work you put into them, and entering new services or products to reach your perfect client.

Update Your Social Media

Often, people get onto LinkedIn or Twitter to set up a profile–and then never edit it again. Over the years, their information and content can become terribly outdated. If you fall into the category of people who haven’t updated in a year (or more!), it’s time to log back in. Make sure your information, especially about your brand and yourself, is up-to-date. This could be awards and acclaim, or just taking note of a new, brand-strengthening image.

When Are The Best Times to Post on Social Media?

Think of your personal social media pages. Many of your friends and followers post content whenever they want. It could be that they have a moment then, or something share-worthy just happened. But more often than not, unless they have many, many followers, they don’t get optimal responses. At least, not of the kind they need to build stronger followers. You’ll need to try something different to help build your community, get views, and get responses.

Your updates, blogs, and posts receive a lot of marketing care to make sure they adequately convey your message and brand. So give them the best posting times to really help them compete!

The Best Times for All Platforms

Generally, you should post when your audience is awake and willing to check on their phone. For the most part, this rules out nighttime in your audience’s time zones. Sometimes this means you can post during work hours, but even then, you should choose those times wisely.

Not every social media platform has the same posting times, due to very different audiences using them. This may meant adjusting your marketing and posting schedules. But believe us, it’ll be for the best.

Facebook

Best times:

Weekdays 6-8 am, 2-5 pm.

Facebook users like to check their phones early in the morning, before leaving for work or during their commute. They likely won’t check during work, at least not in the morning.

Worst times:

Weekends, 10 pm-4 am.

Facebook is generally a site to spend a lot of time on or to glance at when users aren’t busy. So weekends, especially among adults, won’t have high engagement for your posts.

Twitter

Best times:

Weekends, 1-3 pm, just after work

Shorter tweets tend to get higher responses and engagement than longer tweets (over 100 characters). You should also use at least 2 hashtags, and ask occasionally for retweets when you’re looking to build your following.

According to Sprout Social, Thursday at noon is the best time to post on Twitter.

Worst times:

8 pm – 8 am; Tuesday, Wednesday, and Friday mornings

No matter when you post, however, Twitter absolutely requires engaging and clickable content. Some companies can get away with posting in these dead hours if what they have to say is important enough.

LinkedIn:

Best times:

8 am – 5 pm, with optimal responses at 12 and 5 on Tuesday and Thursday

Since LinkedIn often thrives with B2B (business to business) posts, you’re safe posting during work hours on weekdays. You’ll still want to aim for that lunch hour and just-after-work hour, though.

Worst times:

Weekends, every day from 7 pm – 6 am

LinkedIn’s target audience isn’t likely to check or browse this site during off-hours and weekends. So it’s best to avoid those times when your followers won’t be thinking about work.

Pinterest:

Pinterest is unique among other social media platforms because its content tends to last longer on your follower’s feeds. Still, there are both optimal and terrible times to upload content.

Best times:

Weekends, late nights, 2 and 9 pm on Saturday

Your pins will also do better overall if you take the time to write a detailed, searchable description to help your audience find your content.

Worst times

Weekdays 4 am – 7 pm

Unusual for social media, Pinterest studies show that you shouldn’t post during normal work days and hours.

Instagram

Best times:

Weekdays, with the most engagement on Monday; 2 am, 8 am, 5 pm

You can and should also post any time  on Monday through Thursday, excluding 3 pm

Worst times:

3 pm every day

Though most days and times are excellent for Instagram, this mid-afternoon hour tends to do poorly for content and engagement.

Roles of the Franchiser and the Franchisee in Social Media

Franchisors and franchisees have to share a lot of responsibilities between them just to run a successful business. One of those tools that must be shared between them is social media. Leaving it entirely to one side or the other can result in brand destruction, mismanagement of customer service, and failed marketing campaigns. If you are part of a franchise, you’ll need to understand the different responsibilities in social media, and how to make it work for you the most effectively.

The Franchisor’s Responsibilities:

Monitor Your Franchisees

One of the biggest mistakes you can make is to let your franchisees run wild and unsupervised with social media. Franchisees will tell their own story, which may vastly differ from the story of your brand. While sometimes you or a franchisee should tailor marketing to fit a location’s needs, the overall narrative and branding should be the same.

Determine Social Media Channels

Since you have the overall view of your franchise, you have the ability to see which social media platforms and channels pay off for your brand. For example: while your franchisees may be most familiar with Facebook, and that’s what they would use given the opportunity, you may see that Facebook is actually less effective for you than Twitter. You can also tailor marketing campaigns for each of these channels in different ways. Your franchisees may not be able to do this if you leave it to them without that bird’s eye view.

Set Standards for Online Brand Management

Social media marketing should be a two-way street. It’s your responsibility to build your brand’s online reputation, and to do it so that it’s not merely top-down marketing. By setting standards for your franchisees to follow, you ensure empathetic, prompt feedback for complaints and questions. Plus, you’ll help your franchisees learn to use social media–their customers’ most common tool–to receive and utilize feedback.

The Franchisee’s Responsibilities

Learn and Protect the Brand

While the franchisor sets the standards and creates the narrative, it’s your job to become familiar with that. Franchisees can make or break how the brand appears on social media and on other marketing platforms. Though it may be easier to break from the brand, it’ll be in your best interest to stay consistent. You’ll be able to work together with your fellow franchisees to strengthen the overall company and its image.

Build Customer Relationships

Though the franchisor monitors social media use, they can’t respond to each individual customer. Only you will be able to do that. You’ll have the time and the personal touch to be able to respond to customers and build those relationships. If you ever work in-store as well, you’ll be able to initiate those face-to-face relationships and later strengthen them via social media.

5 Terrible Types of Advertising Campaigns

The best campaigns succeed because of social media and using their audience. But there are times when even these great tactics fail. Due to oversight errors or misused attempts at humor, some ad campaigns have not only failed, but caused an enormous backlash.

Save yourself the need to apologize later on. These 5 failures and campaigns to avoid show you what not to do in your marketing.

Campaigns Revolving Around People

 

Having a spokesperson or a recognizable face of an ad campaign can be very effective done right. However, there’s always an element of unpredictability, which is why family-centered chains often use fictional and sometimes animated characters.

One such example is Paul Marcarelli, once known as the Test Man asking “Can you hear me now?” for Verizon. But he didn’t necessarily love working for them. His career at Verizon included a draconian contract, homophobic harassment outside of work, and even being fired over email. So he started looking at the claims made by other mobile companies, and found that there’s generally less than a 1% difference in reliability. So he chose Sprint, which gives the same reliability within that one percent for less. This is great for Sprint, and not so great for Verizon.

Another more infamous example is Jared Fogle. He rose to fame by losing weight with Subway’s healthy food, and became a spokesperson for the company.  However, a scandal came to light over child pornography. He later pleaded guilty and is now serving time in jail. Subway went through a lawsuit by Fogle’s ex-wife claiming that they hadn’t acted on complaints against Fogle.

While you may not always guess at the secrets your employees hold, you should take complaints about these seriously to avoid backlash against your company. If you receive such complaints, take action rather than ignoring them in hopes of protecting an ad campaign.  Also, treat your spokespeople fairly so that their switching to another company doesn’t end up damaging your brand or strengthening your competitors.

Inappropriate or Shock-Value Humor

 

In an attempt to be funny, some companies latch onto any series of jokes without considering how their customers will react. These jokes may be questionable, to say the least. Whatever an individual’s feelings towards political correctness, marketing campaigns should not aim to make stereotypical or suggestive jokes. You’ll only succeed in driving off customers or starting a fight between them, as IHOP did with these captions–particularly with a suggestive image.

Before launching a campaign, find your voice. You can’t get away with not offending everyone. But sticking with your brand and avoiding humor for the purpose of shock value will avoid the backlash following these ads.

Forcing Product

Image result for u2 apple download songs of innocence

 

In 2014, iTunes and U2’s album “Songs of Innocence” forcibly downloaded onto over 500 million computers and phones. The biggest album launch in history seems like a massive success as far as numbers go, but reality says otherwise. Annoyed fans complained enough that Apple launched a removal tool. A later Q&A session with lead singer Bono revealed that the band feared that the album would have sold poorly without this forced promotion. As it was, reviews were mixed about the album.

If you have a great product to sell, let your customers come to you. Don’t force it on them. All you’ll end up doing is taking space and giving them something to complain about, which will only harm your future sales.

Suggesting Criminal Behavior

Image result for bloomingdale eggnog ad

 

Bud Light and Bloomingdale made the terrible mistake of suggesting alcohol to lower inhibition–in a bad way. Meant as light-hearted jokes or a promotion for spontaneous fun, their alcohol campaigns (respectively “The perfect beer for removing ‘no’ from your vocabulary for the night” and “Spike your best friend’s eggnog when they’re not looking”) came across as sexually predatory. Though the companies themselves may not endorse this behavior, their ad campaigns suggest they–or someone on their marketing team–think otherwise.

Before putting out an ad campaign, think hard about what you’re suggesting. Does it promote dangerous or criminal behavior? Does it promote anything that is inconsistent with the values your brand and company want to uphold?

Mad Libs

 

The New England Patriots and Mountain Dew have learned the hard way not to play mad libs with the Internet. While it seems like a good idea to let your consumers pick the name of products, there will be those followers who seize the chance to offend or make filthy jokes. It certainly gets press attention, but the backlash won’t be worth it. For one, these pranks can damage your brand. Allowing others to mess with your social media and product image in such a way associates your brand with undesirable content.

If you do want to involve your consumers–and you should–make sure you have an adequate filter to avoid such fiascoes.

The Best Types of Advertising Campaigns

All franchisors, big or small, need to create powerful and attractive ad or marketing campaigns. These campaigns centralize around one message across many marketing channels. Here are some of the best types of marketing campaigns as shown by the biggest franchisors out there, and how you can integrate their tactics into your own campaign.

Involve Your Audience

Multiple franchises have successfully crowdsourced their content with a campaign using social media. One such franchise is Applebee’s and their “School of Fantography” in 2015. This 90-second video educated their fans on good Instagram food photography before opening up the campaign to their followers. Fans then captured incredible food shots until Applebee’s had enough images to fill out their Instagram for months.

This kind of campaign, particularly with food photography, worked well with young people and with photographers, not just patrons of Applebee’s. If this kind of campaign works for your business and audience, go for it! Getting people to take pictures of your products gets you some really excellent photography and gives you the ability to use that material for months.

Video and Engaging Media

Big brands like Coca-Cola easily create videos and commercials for any occasion, and it can be difficult for smaller franchises to emulate them. However, thanks to Taco Bell leading the way, there might be simpler, shorter ways to reach your audience. The food franchise released a Snapchat movie to promote Locos Tacos in 2014. This was filmed and released in 24 hours–which may be a perfect model for smaller companies unable to get sets and actors but who strive for authenticity. With the nature of Snapchat, the Story was gone in 24 hours after release. But it sparked a fire and launched Taco Bell onto using Snapchat consistently for their marketing campaigns.

Knowing their audience the way they did and stepping onto a popular but then-underused social media platform engaged their followers and instigated a creative social media campaign. Look for ways you can connect with your audience in similar ways. And follow their model for creating short films; videos continue to be hugely important online.

Familiarize Your Look

Using only a bottle with no distinct shape, Absolut vodka made their look the most recognizable in the world with a simple print campaign. At the start, Absolut had 2.5% of the vodka market. After a successful 25-year campaign–the longest ad campaign ever–they now import half the vodka in the country.

Make your product stand out, no matter how it looks. By using a campaign that gets your intended audience familiar with your brand, you solidify the image of your brand in their minds. Then they’ll picture your business every time they think of that particular service or product.

This is also a good way to gain followers and become more popular via social media. Making yourself distinct–even if your product or service seems generic–can help introduce newcomers to your business.

Challenge Preconceived Notions

Budweiser’s “Great Taste, Less Filling” campaign took on the argument that light beer couldn’t taste good or that it wasn’t for “real men.” Using masculine models, they challenged the stereotype with a slogan and ad campaign that’s still in use and memorable to this day.

If there’s a stereotype about your product that you know is untrue, challenge it with a similar ad campaign. Prove that your product can have a wider reach, or that it fits your niche better than the critics think.

Know When to End

Wendy’s catchy and simple “Where’s the beef?” campaign caught on quickly by pointing out their competitors’ faults. But this wasn’t the only reason this was a successful campaign. Wendy’s knew when to let the ad peter out and move onto a new idea. A once-successful campaign–especially in commercials–can falter and backfire if it’s overplayed or forced on potential customers long after it’s stopped being funny.

 

The biggest brands are your model for marketing and advertising. While you may not have the same budget, emulate them as often as you can! Using the same tools as large businesses will only help your company succeed. Check out these other tips on marketing like one of the big brands.

What You Should Know About Millennials in the Workplace

At the turn of the millennium, Millennials began entering the workforce, and now they’re taking it over. Experts say that they’ll make up half the workforce by 2020. But due to misconceptions and culture clashes between Boomers or Gen X-ers and Millennials, some employers or businesses may be wary about hiring this generation, much less training them to become future managers. Part of this is due to rumors about what Millennials want in a workspace, such as bean bags and no walls. Let’s dismiss these misconceptions and take a second look at those “lazy Millennials”–and maybe even get them on track to run your business one day.

Efficiency

It’s true that Millennials are used to instant gratification and instant results, per the stereotype. But you can use this as a force for good within your office. Millennials’ desire not to waste time can help get meetings back on track, get creative solutions sooner, and innovate processes within your building.

Sometimes, this means allowing Millennials to bend the rules and get creative. Some older Gen X managers insist on Millennials following the same rules and “waiting their turn,” as the managers once had to do. But Millennials want the challenge of making the world better and more efficient. Give this to them, and you won’t be sorry you allowed them to bend a few older rules.

Millennials and Gen Z also don’t always see the need for face time and being tethered to an office. The younger generations grew up on wifi and digital flexibility. That bred the flexibility to get information from anywhere and at any time. They feel that much of an office’s requirements can be met via email, text, video conference, and conference calls.

Though Boomers and Gen X may see this request as another demand for personal comfort over professionalism, it can actually benefit your company with efficiency you might not have had working off of older methods.

Meaningful Work

Millennials want what they do to matter, whether it’s the meetings, their day-to-day tasks, or their job description overall. Because they grew up around terrorism and violence, they do live more in the moment. As a result, they search for meaning in their job and career. If you want to hang onto a Millennial employee, don’t let them feel that they’re easily replaced. They don’t have to feel like the most special person in the office by any means. But if they do not feel challenged, they will leave your business.

Culture of Respect

One of the top reasons Millennials leave a business is because they don’t feel valued or respected. Their one-on-one time with a manager goes overlooked, they’re mistreated in some way, or they feel they’re too replaceable. Millennials also don’t leave a company; they leave because of managers and other people they work with daily. Smart leaders adapt their company culture and dismiss or train managers who will only drive off their younger workforce.

Millennials will respond better to mentoring than discipline. While some managers and CEOs might find it hard to adapt, the ones that do will find themselves creating powerful manager-employee relationships. These create trust in the company, better team members, and a more positive company culture.

While hiring and training better managers certainly benefits Millennials, this culture of respect and valuing your employees will impact the rest of your business.

 

Getting Millennials on board, if you haven’t already, may seem risky to some CEOs set in their ways. But the best way to improve your business is to take risks and take a step forward. And Millennials, despite the stereotypes, are a risk worth taking.