How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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