How to Optimize Your SEO with Keywords

Picking the correct keywords for your website is very important for your SEO (Search Engine Optimization). Your keywords can either significantly help your website show up on the first page of Google, or your website will be lost among the dark domains of the second page, or even worse, the third page. Statistically speaking, less than 10% of online searchers actually go to the second page. This means your chances of being seen is slim to none if you aren’t on the first page. Google uses various criteria to measure your website, but there are three main areas that you should focus on to start improving your website: keyword phrase, relevance, and quality. We will only focus on the first two in this blog: keyword phrase and relevance.

Choosing Your Target Keywords or Keyword Phrases

When choosing your target keywords and phrases, there are a few things you will want to consider: the relevance to the topic, traffic, and competition.

Relevance

Make sure that your keyword or phrase is about your product or service. If you are selling jewelry and your keyword phrase is about headphones, your keywords are definitely not going to help your website at all. If you have a product that most consumers aren’t familiar with, try using a keyword that consumers are familiar with and would probably use to search for what you have to offer.

Traffic

There is literally no point in using a keyword or phrase that isn’t searched. You might be able to dominate that keyword or phrase and always rank #1 on Google for it, but if there is no traffic going to that phrase, then you are wasting your time and money. Make sure that when you do your keyword and phrase research that you only consider ones that have consistent traffic. There are many resources available to digital marketers to do keyword research. We suggest using Google Adwords because it is data directly from the source, it is free, and it has plenty of features to help you make informed decisions.

Competition

Now that you have found keywords and phrases that have traffic, you need to consider your competition. I suggest typing your chosen keywords and phrases into Google to see who shows up. Are there any large corporations? Are there any specialty stores? You need to see how hard it is going to be to get your webpages on the first page.

Relevance of Your Keyword Choice

Now that you have decided on and mapped what keywords or phrases you want to attribute to each webpage, the next step is to make your entire webpage relevant and optimized for that keyword or phrase. Make sure keyword or phrase is located in the URL, the title tag, header tags, within the main content of the page, the image alt text and file name, anchor text and structured data. By ensuring your keyword or phrase is contained within those areas, you can be confident that your on-sight SEO for your webpages have started to be optimized for the first page of Google.

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