Powerful PR Tools For Your Business
Businesses and franchises face all sorts of communication challenges, and the art of public relations is new and rapidly changing with society. Keeping your business up to date with public relations is important is successfully promoting your business. The following tactics can be used for your business PR tools:
1. Google Alerts
Google Alerts is a digital media monitoring tool that tracks when certain keywords are written about in the media. Set up Google Alerts for your business name and industry and you will receive email alerts when there are discussions, news or debates on those topics. Remember that good PR is more than gaining publicity, but it is joining a conversation. Google Alerts will help you join in and be the first to comment!
2. Social Media
Don’t underestimate the power of social media as a PR tool. You can use social media channels to both activate, inform, or educate users on business and industry related trends. Use social media to become an opinion leader by sharing relevant news, product updates, and other relevant topics that will interest your customers.
You can also use social media channels to connect with journalists who will help your business gain publicity. Twitter and LinkedIn can help you connect with the journalists that are interested in your industry. Create those connections and make a list of media contacts. As you send out pitches, keep track of those who are reporting on your company, your competitors and your industry.
3. Press Releases
Reaching out to journalists and tracking media lists is pointless if you don’t have a plan in mind of where you want your business to go and what you want the public to see. Once you have crafted a well written press release and reached out to your list of media contacts, use PR Web or PR Newswire to further your reach. Both publish press releases across the web on websites, media outlets and journalists.
4. Survey Monkey
Public relations is more than sending messages to the public. It is improving upon your business based on the conversation and interaction your business has with the public. Use Survey Monkey to gain insight into the public’s opinions, attitudes, and beliefs regarding your business. Use the online survey software to craft a questionnaire, send it to the public and then analyze the results in digital graphs.
Public relations is easy if you are monitoring your business’s online presence, interacting with your customers, creating news about your business, and reaching out to journalists you have built a relationship with. These four tools can be used to strengthen your company’s PR.
If you need more help with your company’s public relations, contact us by filling out the contact form below. We specialize in branded marketing collateral, marketing consulting, and social media. We would love to help!