automated direct mail

Improving Your Direct Mail Pieces

If you’re not using direct mail for your campaigns, you’re missing out! Direct mail has a large ROI, and recipients of all ages–even Millennials–love it! If you are using direct mail, but you feel that it needs some enhancement to be even more effective, Divvy can help! Here are our tips for improving your mail pieces.

Heavier Weight Paper

Giving your paper a heavier weight immediately increases the quality of your piece. And quality is vital on direct mail pieces. Print marketing is all about sense, after all. If you skimp on this, you might lose out on potential business.

Related: What’s So Special About Direct Mail?

If the piece you’re creating is for a high-end product or business, heavy weight paper and texture is essential. Your direct mail piece must convey luxury, which lends credibility to the idea that the product is, too.

Shape

It’s easy to go with a typical postcard shape and style for a direct mail piece. It’s low-effort and easy to duplicate. However, that’s also one of its drawbacks. Going with a static shape can grow stale with your customer base. If they receive a lot of direct mail, they might miss yours among the others.

Try creating direct mail pieces that you can unfold to view more information. Interaction with the piece increases engagement and memory, which translates into increased customer loyalty and sales. Plus, with a fold, you can use more information on only one piece!

Related: 20 Creative Direct Mail Marketing Pieces

Personalization

Your clients and customers like to feel important. Everyone does! You can use that with your direct mail to make a stronger connection and build trust between them and your company.

Using variable data technology, Divvy can put addresses, names, appointment dates, and even personalized messages on individual mail pieces. And we can do it without hassle! This makes it easier to send mail with a better, more personal message–which will get you a better response from your clients.

 

Curious about how Divvy can help you enhance your direct mail pieces? Want us to help you automate and ship them? Just fill out the contact form below! You’ll find there’s nothing we can’t do with a direct mail piece.

Automated Mail Pieces by Divvy

Automation powers our modern printing world. Any size of business benefits from automation, whether you require a full-blown marketing campaign package or a simple reminder system. This is where Divvy thrives. Our automation processes make it easy for you to send mail pieces, invitations, and more! Whether it’s just for one event or for thousands of customers across the country, we can do it all!

Direct Mail

Automated direct mail makes marketing simple. You can send mail, news, and special offers to your customers. You can reward loyal customers and win over new ones. Better yet, we can enhance your direct mail pieces with UV spot varnish or digital foil. Research has proven that paper pieces with texture get a better response from consumers. Not only do they tend to purchase more; they’ll trust your business! It’s what our brains are wired to do.

Reminders

In our busy lives, we need a lot of reminders. And many businesses utilize them, especially in the medical or beauty industries. Missed appointments cost these industries millions annually! SO it’s important to stay on top of sending reminders as well as making them for ourselves.

Most of these companies and practices might just use email reminders or text reminders. While this is simple and convenient, it’s much better to combine digital reminders with physical. You’ll get twice the effectiveness that you might get from using only email or text.

Older customers, for example, may not be as efficient at using text and email–and for them, these reminders could be very important! Or, Millennial customers might want that physical reminder to better keep track in the storm of emails and texts they already receive.

If your business needs a reminder system, Divvy can help! We can send reminders for:

  • Dentist and orthodontist visits
  • Medical checkups
  • Veterinary checkups
  • Hair styling appointments
  • Massage therapy or spa appointments
  • And more!

We can even put variable data on each mail piece. This includes names, the date of their last appointment, and more. Adding custom data is a great way to get your customers to respond to your mailers. Using their names especially establishes a personal connection, building trust in your practice or business.

Promotions and Events

Even if your business doesn’t need reminder pieces, chances are you can still benefit from automation. If your franchise is holding a promotion, you’ll need a way to reach these clients. A pizza chain, for example, might have a pop-up advertisement on their site for those customers ordering online. But they would be most effective to supplement it with a physical mailer reminding their most loyal customers of the latest deals. And in this case, they already have those addresses! All they need is the mailer.

Businesses can also advertise events, like grand openings or major sales. Emails might get buried and forgotten, but a mailer–whether left on the counter or put up on the fridge–will help remind your customers. When they head out for a day of shopping, they’ll be more likely to remember your promotion or event!

Shipping

Of course, mailing each of these on your own would be a real drain on time and energy. Sending your own mailers amounts to hours of stressful time you could spend doing more productive things. But Divvy handles all of that. Once the job is done, we’ll fulfill your orders, sending them straight to the recipients. You can be sure the final invitations get where they need to go on time.

 

Let Divvy handle your direct mail pieces and invitations from start to finish. Call us today to find out how we can help your business save time in this important process.