In a crowd, you’ll need to stand out. There are few places where this is truer for your franchise than at a trade show booth. Among so many others, look of your booth can speak far louder than your product or even your staff. Since your trade show booth’s design is the base for success at a show or convention, we’ve got a few tips to help you win the crowd even surrounded by your competition.
Match your logo and colors, top to bottom of your booth. Every item should represent your business–even the chairs, if you can. Brand your pens and giveaway items, too. Even at large events, you’ll be able to maintain recognition among the crowd.
At a glance, you’ll need to show exactly what your company does. Don’t assume that people will know what you do by your name and colors alone. You can put information about your product or services on a large banner, or somewhere else people will see it.
At a trade show, you don’t only have to focus on business. That’s what less memorable booths will be doing–leaving their area static and without anything interactive. Turn your booth or product into a game or a venue, and let your visitors play. For example, at RootsTech 2017, one memorable booth had a device similar to an Oculus Rift for guests to play with. Their setup was both history lesson and game, letting guests put on goggles that let them see Renaissance-era Europe at any angle. This was a fun way to tie in their emphasis on access to historical data around the world.
Having some fun with your booth will help make it more memorable in a sea of booths.
Hold a giveaway
We don’t mean the kind of junk that ends up forgotten at the convention or worse, in the trash. Give away something your visitors will use! Give away food and drinks with your name and logo on them. Your visitors may not hang onto them forever. But they’ll appreciate a pick-me-up, and associate your booth with that positive feeling of relief from exhaustion or hunger.
Maximize your space
Whether you have a tiny 5×8 foot booth or a spacious block, use every square foot! You can show off your product with a banner in a small space. And remember that you can use height as well! Use balloons or banners from a high ceiling to draw visitors’ eyes–even from a distance.
In a large booth, it’s important to keep it uncluttered. Large walls and presentation areas can quickly overwhelm with too much design. Remember here that less is more, and work on sleek but attractive looks for your large space.
Your booth is not the only thing on display. Remember that you and your staff members will be as well! These etiquette tips can help you appear as professional as your booth design.
Divvy can help you create a trade show booth to fit your needs, whatever they may be. Plus, we’ll create it in such a way that it’s easy to put together yourself. You won’t have to hire anyone or struggle with clunky pieces. Then, it’ll be easy to disassemble and return to your corporate offices.
Want us to design it for you? We can do that too! We’ll use your brand colors and design it to fit any space at any convention. If you’re looking for help with a trade show display or booth, contact us. We’d love to help.