brand consistency

Pack-Outs for Your Print Marketing Campaigns

Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?

Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!

Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.

Pack-Outs for Your Promos

Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:

  • Quarterly marketing build-outs
  • Promo packages
  • Marketing auto-shipments

In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.

The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!

Shipping Your Pack-Outs

Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.

 

How Pack-Outs Work

Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Top 6 Brand Consistency Tips for Franchises

When it comes to your brand image, consistency is the key. The lack of consistency of brand can be the most impactful and harmful to the success of your business. You must ensure that you have a strong and consistent brand. This can be a very difficult process unless you have the right policies and standards set up. The trick is figuring out what the most important and influential factors are to keep all of your franchisees on board with you. Here are the top 6 tips to maintain brand consistency among all of your franchises.

#1 Define Your Brand and Set Standards

The first task you have to do in order to protect your brand is to first define your brand. Who are you? What do you represent? Where do you fit in the industry? How do others perceive you? These are only a few of the questions you need to be asking in order to personally understand your brand. Once you understand who you are, you need to set standards to protect or enhance that brand image. Some of those standards may include franchisees only being able to advertise with approved materials, promotions, and pricing strategies. The biggest thing to remember is that brand consistency is king. If your brand is not consistent everywhere, your whole business can be ruined. You should be willing to do whatever it takes to maintain consistency in your brand image.

#2 Communicate Your Standards

Setting standards to keep your branding consistent doesn't do any good unless you let all of your franchisees know about it and enforce it. The best way to communicate this type of message is through training manuals, reminder materials to put up at their own store (posters about the brand, on the employee uniforms, etc.), and receiving reports about how your franchisees are implementing those standards. Just because you have set up some standards doesn't mean they are perfect. Protecting your franchise brand image is a continual process and will need adjustments after you have set your standards. Be willing to collaborate with your franchisees and make adjustments where necessary.

#3 Train Your Franchisees

Training is perhaps the most important step in all of this. You need to train all employees, including franchisees, on your standards and the importance of consistency in branding. By training the leaders of the business and franchises, they can in turn train all of the employees they are in charge of and set an expected level of compliance. Don't just have one or two trainings a year, try to have some sort of training or reminder every month to keep brand consistency for the franchise on their minds.

#4 Only Have One Website

The quickest way a brand image can be tarnished is online. The most efficient way to manage any online communication or advertising is to have only one main website with each franchise having its own subdomain instead of having completely different domains or websites for each franchise. This enables you to have a central location for all communications that the franchisees can promote as well. The franchisees will still have the freedom the do what they please with their subdomain, but management will have the ability to override anything that isn't brand consistent.

#5 Regularly Visit Physical and Online Locations

Enforcing brand consistency among all of your franchises shouldn't be like babysitting. Rather, you should trust your franchisees to stay consistent. That isn't to say you shouldn't have someone or multiple people go visit every location every now and then to check up on the store. Keeping a watchful eye is important both online and in the physical locations, but don't make it a burden. You want to maintain a culture of trust, not a culture of fear. You can accomplish that by providing approved material, both physical and digital, to your franchisees.

#6 Provide Incentives and Recognition for Successful Consistency

The most effective method of maintaining consistency in your franchise branding is to provide an incentive program to encourage the desired behavior. People naturally tend to continue to act in certain way if they know they will receive a reward for doing so. A couple examples of how to accomplish this is to have a monthly recognition award or providing a monetary or funding reward. This is your area to be creative. You know what drives your franchisees and employees, think of something that will be effective for you.

Need Help With Brand Consistency For Your Franchise?

Divvy is your answer! We make the marketing and branding easy for every franchise. Come see how and experience the Divvy difference today!

How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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Why Your Business Needs Multimedia Marketing

Businesses need multimedia marketing in order to survive in today’s fast-paced world. Consumers are not solely reading newspapers anymore. They are listening to the radio, watching television, driving by billboards, reading direct mail and surfing the web, too. This developmental change has made it harder for businesses to reach consumers on only one platform. This is why multimedia marketing is essential in today’s marketing and content strategy.

What is Multimedia Marketing?

Multimedia marketing is not as intimidating as it sounds. “Multi” means many and “media” stems from the word medium, creating the phrase that simply means “many medium(s) marketing”. That’s all it is!

Multimedia marketing is sharing one consistent message on multiple channels. One message needs to be supported by multiple channels in order to reach more consumers.

Through a combination of pictures, videos, graphics, social media and the more traditional methods, such as direct mail, press releases, and advertisements, businesses can reach more past, current, and potential customers. An increase in reach leads to an increase in brand awareness, and an increase in brand awareness leads to an increase in website traffic.

Reach

Because a business is sending one message through multiple channels, it is reaching more people. Sending out a piece of direct mail, for example, will only reach those who receive the mail. If you combine that marketing strategy with an infographic shared through social media, you will reach the people who receive the mail and all those who see the graphic online through Facebook, Twitter, Pinterest, etc.

Brand Awareness.

The business that masters multimedia content strategy is the business that masters brand awareness. If you are doing it right, you know that each medium has a characterized user. For example, those who read newspapers are typically older, and those who are on Instagram are typically between the ages of 18 and 29. Knowing this, a business can tweak its message to appeal to the different consumers. When a business is able to share a consistent message on multiple platforms, it is able to increase brand awareness.

Website Traffic.

What does an increase in reach and an increase in brand awareness lead to? An increase in website traffic, and thus an increase in leads and potential customers.

 

Do you need help creating a cohesive multimedia marketing strategy? Fill out the contact form below or call us at 801-224-8666. Divvy specializes in maximizing your business or franchise’s marketing efforts.

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7 Blogging Habits You Need to Start

In order to achieve blog success you need to incorporate healthy blogging habits into your daily lifestyle. Don’t worry – they aren’t complicated! In fact they are simple and straightforward. You wouldn’t think these seven blogging habits would be habits at all really, rather they are guidelines you need to be reminded of.

The 7 Blogging Habits:

1. Be True to Yourself.

Don’t let your voice get lost in the vast sea of blogs! Answer this question: Why did you start blogging in the first place? Was it to join in on the conversation? Or to be a leader in your industry? Maybe it was to have a place to publish your writing as a portfolio of sorts. Whatever the reason, remember why you joined the blogging community in the first place. Be sure that all of your posts relate back to why you became a blogger.

2. Write Quality Content.

The key word here is quality. Writing quality content adds to your blog (or your business’s!) credibility. This means you should back up all your claims with evidence. Take your time writing your blog posts to achieve high-quality content. It’s better to take your time writing something that will drive readers to your site than to draft copy with “fluff” that won’t get you or your business any leads.

3. Write Concisely.

“Fluff” is a term used to describe superficial writing, and it should not be present in any of your blog posts. There’s nothing worse than clicking on a blog to find that there’s no useful information available. Readers today have been skimming through writing since middle school and high school. The best way to make sure your readers are actually reading your content is to write concisely. Get your point across and get it across quickly. Avoid fluffy sentences at all costs. Click here to learn how to create a great blog outline.

4. Be Consistent.

In order to increase a following you need to be consistent in these three areas: posts, topics, and brand. You need to post fresh content on a regular basis, and you need to stay on-brand and on-topic in your posts. This means you are always relating back to your niche and you are maintaining consistent voice throughout.

5. Have a Plan.

Life gets busy and when that happens, the blog usually falls behind. Create a schedule or an editorial calendar to stay consistent. Plan out the topics of your posts based on the time of year (i.e. holidays/celebrations) or weekly/monthly features (highlight of employee of the month or DIY Thursday).

6. Engage with your Audience.

All successful bloggers know how important it is to engage with fellow bloggers and readers. Cultivate a relationship with them. They are more likely to share your blog and help increase your following if they see you are trying to put in effort.

7. Join in on the Conversation and Be a Leader.

Join in on the conversation, but don’t regurgitate information.  Be a leader in the industry!

 

Good luck establishing these blogging habits! If you need help with your blog, call Divvy! Divvy provides marketing consulting, SEO, social media, AND blogging counsel. Call our office at 801-224-8666 or fill out the contact form below.

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Why Your Business Needs an Online Presence

An online presence is essential in your business succeeding in today’s world. What worked 10 years ago is not going to work now. According to Google, 97% of consumers search for local business on the world wide web. That’s right – your customers are Googling you (or your product/service) and if you’re not online, you’re missing out on a potential conversion.

Having on online presence shows that your business is changing with the times and you aren’t afraid. Instead, you are ready. It shows customers that you are adaptable and more importantly, modern. Today’s consumers are using the internet to ask questions and find answers. If you’re not online then your potential customers are turning to your competitors for solutions. That means you are losing out on business and money. Are you convinced of your need for an online presence yet?

Accessibility

The internet never sleeps. It is 24 hours a day, 7 days a week. People are now using Google to find out things like “how to smoke salmon” to “how to vote”. Eighty-nine percent of consumers use search engines to research a product or service before making a decision.

The key to being a top result and getting clicked on is to fully utilize your site’s SEO, or search engine optimization. SEO allows your site to be seen by search engines, and thus by consumers. This type of accessibility can’t be replaced by a billboard or brochure.

Ask yourself this: What would consumers ask Google that your business, product, or service would solve?

In addition to SEO, an online presence allows for you to adopt a greater audience. People from all over the world will be able to see your product or service and some of them may even buy it.

Credibility

Today’s consumer relies on word-of-mouth and online reviews now more than ever before. When was the last time you saw a movie without hearing or asking if it was worth going to see?

Establishing an online presence on social media, such as Facebook, and Google, Yelp and other virtual rating websites builds your business’s credibility. These sites allow previous customers to provide a rating out of 5-stars and a summary of their experience with your business.

Why is that important? It goes back to the movie theory; consumers nowadays check social media sites and rating platforms before hiring a company or buying a product. Many consumers are wary of business’s lacking an online presence. Afraid of getting a negative review? That’s a rational fear, but you have the ability to monitor your business’s rating and respond to false or fake reviews, establishing and accrediting your online presence even more.

Reliability

That leads us to reliability. The frequency of your posts on social media, the interactions between your consumers and your business online, and the quality of your content all leads up to one thing: the impression your business has on current, previous and potential consumers.

If you are frequent and professional on your social media, website/blog, and review sites, you are going to leave a lasting positive impression with your followers.

Interactions + Frequency + Quality = Impression

Having an online presence is more than a simple website and Google+ page. It requires brand consistency, frequent postings, quality content, and professional interactions. It might sound like a lot of work, but it is well worth it. Don’t ignore this marketing technique; it is the modern way to built and maintain a successful business.

 

Do you need help with your social media strategy or SEO? Divvy offers marketing consulting for both singular businesses and multiple franchisees. Call our office at 801-224-8666 or fill out the contact form below.

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What are Hashtags? Do’s and Don’ts

Hashtags are a key player in today’s social media on the world wide web. The dreaded and often misunderstood hashtag is used to organize, find, and unite specific topics. It is a way of grouping messages, topics and keywords together. Doing so correctly increases social media engagement and brand or company visibility. In order to fully utilize the power of the hashtag, you need to understand it. Follow these Do’s and Don’ts before your Tweet, Facebook post, Pinterest pin, or Instagram.

The Hashtag Explained

The hashtag symbol is the pound (#) sign. You decide what word goes after it, whether it be a keyword, message, or topic. You pick the word and place a hashtag (#) at the beginning, and you have created a hashtag.

A word is not hashtagged unless it begins with the hashtag symbol (#). Hashtags relate to social media users and invite them to join in on conversations, such as the hashtags #MotivationMonday and #MustRead. Essentially, the hashtag is a way of categorizing your content to be found more easily. Pinterest users, for example, will search for specific hashtags, such as #DIY or #swimsuit to discover content related to those words and phrases.

Why Use The Hashtag

As stated above, the hashtag makes your content discoverable. It helps users find “trending,” or popular, content relevant to specific interests or keywords. The key to use hashtags correctly is to hashtag keywords that you image others would use when looking for content related to your message.

Hashtags: Do’s

  1. DO Hashtag Relevant and Unbranded Keywords. Don’t hashtag your company name. Instead, hashtag a keyword or phrase relevant to your company and let that add to your brand. Coca-Cola for example used the hashtag #MakeItHappy for a social media campaign.
  2. DO Follow Relevant Hashtags. This is great to learn of other companies or people who may be opinion leaders in your field. On Instagram, you can search for a hashtag and the app brings up related hashtags. This a great source to turn to if you aren’t sure what you or your business should be hashtagging.
  3. DO Hashtag Words Together. If a user is searching for a blue rug, they will search the hashtag #bluerug, not #blue and #rug. Be specific with your hashtags in order to reach the right audience.

Hashtags: Don’ts

  1. DON’T Go Too Long or Clever.  #NoOneCanReadAnythingThatGoesThisLongPleaseStopIt. Enough said, right? It is recommended to clump no more than three to four words per hashtag together. One and two word hashtags are the most user-friendly. The longer the hashtag is the harder it is to read and in today’s fast paced world, users will scroll right past you if it is too much or too hard to understand – so don’t hashtag sarcasm or jokes. Keep it short and simple!
  2. DON’T Have More Hashtags than Words.  We’ve all seen the posts with way too many hashtags. Having too many hashtags in your post can come off as spammy and unimportant. Don’t have more hashtags than words in your post and you’re on the road to successful hashtagging.
  3. DON’T Hashtag the Same Word Repeatedly. Because hashtags are meant for categorizing keywords, hashtagging the same word more than once in the same post is a waste of time. Example: Laying out in the #sun and soaking up the #sun rays is the BEST way to enjoy the #sun today! Okay… you like the sun. We get it already!

 

If you need help with social media content and strategy, Divvy can help! Call our office or fill out the contact form below. We look forward to working with you!

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How to Write A Good Blog Outline

Just like writing a great paper, writing a great blog post starts with a solid outline. Outlines are the vehicles that drive the writing process. It is essential to have a working outline before writing a blog post to avoid confusion and disorganization. Follow these 6 simple steps to write a good blog outline:

What’s the Big Idea?

The big idea of a blog post is similar to the thesis of a paper. It is the central point and unique angle to the post. You need to determine what it is that you are trying to do for your audience. Remember this when determining your big idea: you want to either motivate, educate or inform your audience. Deciding which of these you will do will guide your outlining and writing.

How did you come up with the idea for the blog post? Did you feel inspired on the topic or did you read an article online or in print? Whichever it is, make sure you back up your points with a solid understanding of the information you are presenting. Make yourself credible by adding in statistics, quotes, or other related information.

Title it.

Next you need to create a working title. The most important rule with creating a great title is to be as specific as possible. You can always come back and reword the title, but for now you need to have a good idea of what you will be writing about specifically. For more information on writing a blog title your viewers will love, click here.

Write it Out.

This is where you are creating a basic understanding for the body of the post. This can be done in sentences, bullets, or headings and subheadings. Try one of each until you figure out which is most comfortable for you. Either way, you need to create main points, and then sub points (and if necessary, points for sub points). Always check to make sure each point is supporting the big idea, and change accordingly.

You can also add in any specific details you want to address in your post when you’re completing this step. Make a not of where it will fit, and you can work it in when you’re officially writing your post.

Revise and Reorganize.

Now that you’ve written the main ideas down for your post, you need to step back and make sure it flows coherently. Rearrange as necessary, and check for spelling, punctuation and grammar mistakes as you go.

Links, Links, Links.Links, links, links

If you can, look for links that relate to other posts you’ve written. You can also link to other sources with similar topics that may help your audience gain a better understanding of the topic you are writing about.

Fill in the Blanks.

Now that you’ve created the body of your outline, it’s time to go fill in the blanks. This is where you will write your main ideas in one word for both the introduction and conclusion of your post. You can also think about ways to transition between main points, if necessary. Lastly, remember to include a call to action in your conclusion.

 

If you follow these 6 simple steps when writing a blog outline, you are sure to write a smooth and straightforward blog post. If you need help with social media management and blogging, Divvy can help! We provide personalized service and help in these areas, as well as other areas of digital and print marketing. Find more about Divvy here or fill out the contact form below.

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What is Divvy by Alexander’s?

With Divvy by Alexander’s, franchise companies can easily keep branding consistent throughout every location, all with little to no hassle on the part of the franchise owner. Learn how our Webstore, Marketing, and Social options can increase your brand’s reach.

Webstore

Having problems keeping branded materials consistent across all of your franchises? Divvy is here to help.

Using your logo, brand colors and standards, we’ll build and customize a company webstore for you—an online portal where the Divvy team uploads all the marketing collateral you want to make available for franchisees to order. It’s a simple 5-step process:

  1. We consult with you to understand your needs.
  2. We create a custom web store for you using Divvy software.
  3. You add items you want your locations to be able to order: Apparel, signage, brochures, banners, x-stands, displays, stationary, business cards, and much, much more.
  4. Your locations log in, order and pay for the collateral, customizing certain fields to fit their location.
  5. We fulfill and print all orders right from our headquarters (Alexander’s Print Advantage). The items are printed and shipped to the locations directly, without you lifting a finger.

It’s that easy.

Marketing

Divvy by Alexander’s offers marketing consulting, SEO, and other digital marketing packages designed for the franchise system or single franchises and businesses.

We partner with franchises to deliver consistently branded social media updates. Whether our client is the individual franchisee, or the whole system of franchisees, we’ll connect your social platforms to our software, updating your Facebook, Google+, Twitter, LinkedIn and any other channels that fit in with your social strategy. We help create and publish branded content so you don’t have to. Our platform also allows for minimal or maximum involvement from the franchisee, allowing each franchise owner to maintain control or sit back and let Divvy leverage the power of social media.

Social

We regularly manage marketing campaigns within clients’ ideal target markets that include cross-media.

For example:

Divvy’s digital marketing services help business owners with everything from their Internet presence to managing communications with customers who are increasingly mobile and on digital platforms.

How can I get started?

Divvy’s goal is to save you time and hassle so you can focus on growing your business. We at Divvy succeed when you succeed, so we’ll work with you to get you exactly what you need. Join the multitude of successful companies already using Divvy. Contact us today for your free consultation.

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Marketing Assets for Precision Time from Divvy

Precision Time is a watch retailer that opened up shop in 1982. From that small start with a single store, they’ve expanded to 60 locations across the United States. With that growth, it became paramount that they have the marketing assets necessary to ensure their brand messaging was consistent. Divvy provided them an easy-to-use solution. With Divvy, franchisees across the nation are able to log into the online portal and order the marketing assets they need for their kiosk or store.

marketing assets from divvy for precision time

Recently, Precision Time made a large order of wall posters, business cards, fliers, and coupons. Divvy seamlessly fulfilled their order and shipped the assets to the respective locations. Precision Time doesn’t need to worry about opening up new locations without the necessary branded marketing collateral. All stores give a consistent message of to their customers anytime they visit Precision Time locations.

Fore more information about how Divvy can help your franchise with the printing and shipment of marketing assets visit Divvy Online. Or, talk to our Marketing Director, Charlie Alexander, and see if you can’t stump him with your franchise marketing need. Just e-mail charlie [at] divvyonline.com 801-224-8666.