brand management

Pack-Outs for Your Print Marketing Campaigns

Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?

Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!

Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.

Pack-Outs for Your Promos

Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:

  • Quarterly marketing build-outs
  • Promo packages
  • Marketing auto-shipments

In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.

The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!

Shipping Your Pack-Outs

Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.

 

How Pack-Outs Work

Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Why Your Business Needs Multimedia Marketing

Businesses need multimedia marketing in order to survive in today’s fast-paced world. Consumers are not solely reading newspapers anymore. They are listening to the radio, watching television, driving by billboards, reading direct mail and surfing the web, too. This developmental change has made it harder for businesses to reach consumers on only one platform. This is why multimedia marketing is essential in today’s marketing and content strategy.

What is Multimedia Marketing?

Multimedia marketing is not as intimidating as it sounds. “Multi” means many and “media” stems from the word medium, creating the phrase that simply means “many medium(s) marketing”. That’s all it is!

Multimedia marketing is sharing one consistent message on multiple channels. One message needs to be supported by multiple channels in order to reach more consumers.

Through a combination of pictures, videos, graphics, social media and the more traditional methods, such as direct mail, press releases, and advertisements, businesses can reach more past, current, and potential customers. An increase in reach leads to an increase in brand awareness, and an increase in brand awareness leads to an increase in website traffic.

Reach

Because a business is sending one message through multiple channels, it is reaching more people. Sending out a piece of direct mail, for example, will only reach those who receive the mail. If you combine that marketing strategy with an infographic shared through social media, you will reach the people who receive the mail and all those who see the graphic online through Facebook, Twitter, Pinterest, etc.

Brand Awareness.

The business that masters multimedia content strategy is the business that masters brand awareness. If you are doing it right, you know that each medium has a characterized user. For example, those who read newspapers are typically older, and those who are on Instagram are typically between the ages of 18 and 29. Knowing this, a business can tweak its message to appeal to the different consumers. When a business is able to share a consistent message on multiple platforms, it is able to increase brand awareness.

Website Traffic.

What does an increase in reach and an increase in brand awareness lead to? An increase in website traffic, and thus an increase in leads and potential customers.

 

Do you need help creating a cohesive multimedia marketing strategy? Fill out the contact form below or call us at 801-224-8666. Divvy specializes in maximizing your business or franchise’s marketing efforts.

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Marketing Assets for Precision Time from Divvy

Precision Time is a watch retailer that opened up shop in 1982. From that small start with a single store, they’ve expanded to 60 locations across the United States. With that growth, it became paramount that they have the marketing assets necessary to ensure their brand messaging was consistent. Divvy provided them an easy-to-use solution. With Divvy, franchisees across the nation are able to log into the online portal and order the marketing assets they need for their kiosk or store.

marketing assets from divvy for precision time

Recently, Precision Time made a large order of wall posters, business cards, fliers, and coupons. Divvy seamlessly fulfilled their order and shipped the assets to the respective locations. Precision Time doesn’t need to worry about opening up new locations without the necessary branded marketing collateral. All stores give a consistent message of to their customers anytime they visit Precision Time locations.

Fore more information about how Divvy can help your franchise with the printing and shipment of marketing assets visit Divvy Online. Or, talk to our Marketing Director, Charlie Alexander, and see if you can’t stump him with your franchise marketing need. Just e-mail charlie [at] divvyonline.com 801-224-8666.

 

What is Divvy? Learn more in an illustrated video

Your brand defines you. At Divvy, we’re all about brand management.

Did you know that 70 percent of consumers say brand reputation influences their buying decisions, and 89 percent say brand reputation is a tie breaker between equal products?

It’s easy to see why brand consistency matters.

You need to protect your brand on all platforms and channels, like brochures, banners, point-of-purchase displays, uniforms, social media sites, at special events and on your website. Inconsistency will affect your customers’ loyalty and trust in your products or services.

Divvy handles all of this and more. Watch this short video to understand how Divvy can manage all aspects of your brand for you so you can focus on growing your business.

For more information or to schedule a free demo, please contact us.

Also, find us at the IFA conference in New Orleans next week at booth #418. Our Divvy reps will be giving away notebooks and other products as well as gift cards for signing up for a free online demo of the Divvy webstore.

Why brand consistency matters

Divvy-Systems-brand-managementOne of Divvy by Alexander’s primary purposes is to help brands maintain consistency. We all know that your brand is what’s perceived by your constituents, and not so much what you’d like them to perceive.

To help manage what’s perceived, you want to help consumers assign specific qualities to everything that has your name on it.

It doesn’t matter how large or small your business is. It’s developing and maintaining a consistent brand that’s one of the primary factors in determining your future success.

Below, we’ve offered a few reasons why brand consistency is so important.

Gives your business an identifiable personality

When you think of Old Spice and its brand, what do you think? We think of a brand that’s funny and trustworthy. All the materials Old Spice releases exude that vivacious, edgy personality. Consistent branding allows a company to build and nourish a personality. It’s this very persona that makes people relate to a brand and creates a bond with customers.

Drives customer loyalty

When your brand is strong and recognizable, and you deliver great products and services, customers feel loyalty toward your brand. Brandy loyalty is especially significant in the franchise industry because when you buy a franchise, you buy a brand for a geographic area. If customers are already loyal to that brand, much of your messaging and positioning work is already taken care of, and all you have to do is deliver great products and services.

Allows you to differentiate yourself

When your branding is consistent you solidify the way consumers and customers view your company or franchise. As your brand becomes more defined you’ll stand out among competitors and others in your industry.

Encourages trust in your business

When you care about your brand, customers will too. In our opinion, building trust through branding happens through consistent messaging in every communication — on printed collateral material, mobile platforms and online.

We don’t believe that everything your brand or business sends out should look exactly the same. But make sure you, your employees, franchisees and partners are all distributing materials that maintain visual cohesion and follow brand standards.

At Divvy by Alexander’s, we specialize in brand management by building branded online storefronts for customers. We also offer online marketing services like website development and social media publishing and management. If you’re interested in a free Divvy demo, please let us know.

You want your customers to feel good about your product and service. Protecting, stabilizing and maintaining your brand will help prospects and customers trust you and create loyalty.