Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?
Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!
Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.
Pack-Outs for Your Promos
Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:
- Quarterly marketing build-outs
- Promo packages
- Marketing auto-shipments
In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.
The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!
Shipping Your Pack-Outs
Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.
Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.
How Pack-Outs Work
Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.
Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.