business marketing tips

5 Reasons to Create a Marketing Calendar

Marketing calendars are essential tools for any business. They’re fluid but organized, there to help you manage your campaigns through a month, a year, or even longer. Whether you use Excel, Google Spreadsheets, or another program, these turn your hours of marketing planning into a simple, coordinated resource. Here’s why you should be creating an updated, widely-used marketing calendar in your business!

1. Unified Messages

Creating a marketing calendar allows your team to stay on top of your branded messages during a campaign. You may have an overall product or service you want to push for a month or a quarter. Organizing and unifying your messages through a calendar can help your social media posts, blog posts, and advertising materials to work together on this goal.

2. Promotions

Along with promoting particular products, using a marketing calendar can synchronize your offers, like discounts and special deals. This allows you to space them out as you need for your business, rather than risking all of them becoming clumped together in one part of the year.

3. Organizing Team Members

From project managers and content writers, to creative team members, everyone will need to stay on top of their job and what must be done to proceed with the project. Coordinate their efforts through the calendar. This helps everyone see what their tasks should be, and how they contribute to each marketing campaign or project. This is not only good for keeping track of who does what; it’s good for helping your employees feel and stay productive.

4. Accountability

Marketing calendars helps managers–both at the franchisor and franchisee level–stay on top of all that work. Creating a marketing calendar holds each team member accountable for thier piece of marketing tasks. You can use the calendar to establish deadlines for each member and piece of the project as well. With the help of this tool, you’ll be able to make sure your projects, posts, and advertisements go out on time.

5. Trends

Each marketing calendar helps you plan for the consecutive year. What worked and what didn’t? While trends come and go year by year, there will be some that resurface. For example, you might see what worked on holiday campaigns, and build on that in coming years. Using a marketing calendar can help you keep better track of how to use this to your advantage.

Put your marketing calendar to use with Divvy! We can help you schedule your marketing campaigns and print projects. Call or contact us today.

3 Digital Media Solutions to Enhance Your Print Marketing

Digital marketing goes hand-in-hand with postcard marketing. At Divvy, we’ve always said that your marketing and advertising efforts will be stronger when you combine the two. They are incredibly powerful on their own, so imagine what you can accomplish with both!

Actually, you don’t have to imagine much longer. Here are three trends we think are most helpful for your digital and print marketing efforts.

ONLINE FOLLOW-UP

Once someone has read your postcard, and had a positive response to it, they’ll visit your website. And, unfortunately for your ROI, that’s where it ends. Google Analytics reports that 96% of browsing people will leave a website without taking action if they’re visiting for the first time.

That doesn’t do much for your business, does it?

Digital marketing, however, helps your postcard retain its original effectiveness when you use follow-up. You can advertise to your intended clients across Google and other browsers by using cookies. Your customers will keep seeing reminders about your products until they’re ready to come back and buy something from you.

SOCIAL MEDIA FOLLOW-UP

Much like the above, you can reach out on social media to make sure visitors to your site keep coming back. Facebook, Instagram, and Pinterest all allow advertising, which you can use for specific customers if they’ve looked at your site before. And since we’re on social media so many hours of the day, this is bound to be effective.

MAIL TRACKING

Wouldn’t it be nice to know roughly when your clients will be picking up their mail and seeing your postcard? You would be able to plan for phone calls wanting more information, targeted social media posts reinforcing that data, and more.

With mail tracking, you can do these things! Implementing such a feature into your system would let you see when mail is scheduled to arrive in mailboxes. You can better be able to staff customer service representatives at that time, plan on social media, and engage with the campaign.

 

These trends are most effective because of the way they combine social media and internet browsing to your print on both ends. It’s difficult to try just digital or print on its own. Keep on top of tracking and reminder systems by using these trends, and you’ll see your postcards pay off!

Why You Should Create Subtitles on Videos

Marketers and content creators are always looking for the next big thing to help send their brand’s message. And in the last few years, it has been video. Video continues to skyrocket on all social media platforms. But for many companies, it’s not yet perfect. Why? Because they don’t use subtitles! If you don’t already, consider adding subtitles to all of your videos. Here’s why.

Deaf or Hard of Hearing Viewers

This should go without saying. You want your content to be accessible to everyone. And lip-reading is harder than you might think. Impossible, really, if your video is full of voice-overs! Rather than making Deaf or HOH viewers guess at what your actors are saying, provide subtitles or at least a summary under the video on your website.

Commuters or People at Work

On the rise of videos in social media, viewers found a new peeve: videos playing automatically, and usually at high volume. Rather than announce to everyone what they were watching, they skipped over videos quickly. Even though many platforms now have Mute as a default volume setting, scrolling past can still be a problem if you don’t have subtitles. However, adding subtitles can guarantee a higher viewer count, since people can watch them silently on their train or bus commute, or while on break.

Communicates the Message

Even if your viewers don’t eventually follow through, subtitles help get the message across more easily. Whether your audience members are auditory or visual learners or some combination, having both can reinforce the message in the video.

Multi-Lingual Videos

As companies become international and the Internet continues to grow, many social media users view videos in different languages. In the United States and Canada, a large portion of your customer base might not even speak English as a first language. Including subtitles on your videos facilitates the latter’s comprehension of your message. Plus, having subtitles means you could transport your content more easily to other countries to expand this base.

SEO

Yes, you can use subtitles for your SEO! Closed-captioning can make your videos more searchable, increasing your viewers and site traffic. Plus, you can more easily use your scripts as future content. Who wouldn’t want content made simpler?

How to Create Subtitles

Most video creation apps allow you to add subtitles right away. If the app you’re using doesn’t include this feature, you can easily add an .srt file with your subtitles. These tutorials can help you out with creating subtitles for your videos, and attach them to Facebook videos.

Make sure your text isn’t too small, or that it doesn’t form a block of text. Just include a line or two that keeps up with what the actor is saying. Even if you have to leave out a few filler words, that’s okay. Your viewers might keep on scrolling if they can’t read the text fast enough.

 

Don’t fall behind the times! Get subtitles onto your videos today, and keep your hard work accessible to all!

How to Improve Your SEO Strategy

When someone tells you that their website ranks #1 on Google organically, take it with a grain of salt. Ranking #1 on Google is a very difficult SEO task and goal for any company that doesn’t own that portion of the market. Powerhouse companies like Amazon, Apple, and Microsoft always rank very high organically because they capitalize on how Google ranks webpages and they also have a huge online presence.

 

Within SEO, as with everything else in the world, there are those who follow the rules and those who break the rules to succeed. We label the SEO practices within the rules as “white hat” and the opposite as “black hat.” By following the recommendations from Google, or practicing “white hat” SEO, you can safely and effectively strengthen your online presence. There are essentially two areas that Google focuses on with webpage rankings: page quality and relevance to the search phrase.

 

Page Quality

Google uses the popularity of a website as a proxy for page quality. Google measures popularity, from most influential to least influential, based on the click-through rate, bounce rate, short load times, grammar/spelling, ad space, and content. A high click-through rate shows Google that your webpage is popular with certain searches and a large amount of people find your website relevant. Having a low bounce rate means that those people who click on your website, don’t immediately click back to the SERP (Search Engine Results Page). The combination of a high click-through rate and a low bounce rate are a tall tale sign to Google that your website is very popular and your SEO ranking will be high for this portion.

 

Relevance

Relevance is the portion of Google’s ranking system that you, as a digital marketer, have complete control over. The foundation for your relevance starts with your keyword selection. There are three things you want to consider when it comes to keyword selection.

 

  1. You want to make sure your keyword selection is relevant to what is searched on Google. If your keywords aren’t related to what is being searched, you should expect your bounce rate to increase which will lower your SEO ranking.
  2. Another thing to consider when it comes to keyword selection is the traffic for that keyword. There is no point in ranking high for a keyword that no one searches for.
  3. The last thing to consider with keyword selection is the competition of that particular keyword. If the competition for your selected keyword includes Amazon or another online powerhouse, you might want to reconsider your choice because you most likely won’t be successful. You might want to try using a long tail keyword phrase, or a phrase that is very specific

 

After you have a strong keyword foundation, the next focus is appropriate tagging and labeling. Whatever keyword you choose for a specific webpage, make sure, I repeat, make sure that your chosen keyword appears in the URL, the title tag, the header tags, the main content, and the image alt text. Google cannot see your webpage, it can only read the code and tags that you make available. If you use your keyword in all of those areas, Google will be able to see that your webpage is related to your keyword because of the amount of times the keyword is found across the page.

 

Start Improving Your SEO Today

By following the suggestions in this blog, you will be able to see an improvement in your organic listing on Google and an increase of traffic to your website. This is only a guide on how to build an overall strong SEO foundation for your website. We will be discussing more ways to improve your SEO in greater depth in later blogs. If you want more SEO advice, this is a great link that has easy-to-understand steps for starting your SEO. Let us know in the comments below if you find any of these suggestions helpful or if you have any success from implementing any of these suggestions!

 

Need Help?

If SEO is new to you or you need help optimizing your website, look no further! Divvy is your source for digital marketing consulting and digital marketing management. Fill out the form below so that we can help fulfill your needs today!

 

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Which one lands the biggest catch? Print vs Digital Advertising

It may seem obvious, but print and digital advertising are very different. Why make the distinction? Because businesses need to understand that they each come with a unique set of advantages.

Print

Print advertising is similar to fishing with a fishing pole. You find a place you’re fairly confident will attract a few fish; plop the bait into the water and wait to see if you’ll get any bites. There may be a lot of fish that see that tasty bait, but only a few that seize it. At the end of the day, all of your patience may only get you a few fish, but that’s the risk you take when you fish with bait.

Print ads are like your bait. You put them in a high traffic area and hope it will inspire your audience to act. The right ads will get a good response, and most print ads do because people like the gentle enticing’s of print advertising.

While digital ads are invasive and inconvenient, print ads gently guide your audience to the product or service. They are most effective in and around stores where they can capitalize on impulse buyers who jump at a good offer.

Digital

Now imagine you have a net, and you’ve found a school of fish. You lower your net into the water and start to pull up a massive catch. You’re certain that you’ve caught them all, but as the net breaks the surface, you realize that you only have a fraction of what you predicted. You didn’t realize that most of the fish avoided the net in the first place, and then more than half of the fish in the net escaped as you were heaving them out of the water.

Digital advertising can bring in a lot of new business, but new customers can be elusive. Like fish dodging a net, many online advertisements are ignored. Those that do click on the advertisement may still change their mind, but there are always at least a few who end up making a purchase.

What kind of fish do you want to catch?

With digital advertising you will almost always make a sale. It may be just a few, but the statistics are in your favor. Print advertising cannot compete with the masses online, but when it does lead to a sale, those new customers are typically more loyal to that business.

Which one lands the biggest catch? That’s really not up to us to decide. It can vary from business to business. If you need help developing a print or digital advertising strategy, contact us at Divvy.