business tactics

5 Reasons to Create a Marketing Calendar

Marketing calendars are essential tools for any business. They’re fluid but organized, there to help you manage your campaigns through a month, a year, or even longer. Whether you use Excel, Google Spreadsheets, or another program, these turn your hours of marketing planning into a simple, coordinated resource. Here’s why you should be creating an updated, widely-used marketing calendar in your business!

1. Unified Messages

Creating a marketing calendar allows your team to stay on top of your branded messages during a campaign. You may have an overall product or service you want to push for a month or a quarter. Organizing and unifying your messages through a calendar can help your social media posts, blog posts, and advertising materials to work together on this goal.

2. Promotions

Along with promoting particular products, using a marketing calendar can synchronize your offers, like discounts and special deals. This allows you to space them out as you need for your business, rather than risking all of them becoming clumped together in one part of the year.

3. Organizing Team Members

From project managers and content writers, to creative team members, everyone will need to stay on top of their job and what must be done to proceed with the project. Coordinate their efforts through the calendar. This helps everyone see what their tasks should be, and how they contribute to each marketing campaign or project. This is not only good for keeping track of who does what; it’s good for helping your employees feel and stay productive.

4. Accountability

Marketing calendars helps managers–both at the franchisor and franchisee level–stay on top of all that work. Creating a marketing calendar holds each team member accountable for thier piece of marketing tasks. You can use the calendar to establish deadlines for each member and piece of the project as well. With the help of this tool, you’ll be able to make sure your projects, posts, and advertisements go out on time.

5. Trends

Each marketing calendar helps you plan for the consecutive year. What worked and what didn’t? While trends come and go year by year, there will be some that resurface. For example, you might see what worked on holiday campaigns, and build on that in coming years. Using a marketing calendar can help you keep better track of how to use this to your advantage.

Put your marketing calendar to use with Divvy! We can help you schedule your marketing campaigns and print projects. Call or contact us today.

5 Reasons You Need To Guest Blog

You’ve seen them all over the web, and probably on some of your favorite blogs: Guest Blog Posts. And of course, seeing these will lead to the inevitable question: “Should I be scheduling guest blog posts?”

Yes. And here’s five reasons why:

Backlinks and SEO

When you include links to your website in the bio of your guest blog posts, it creates backlinks when your blog is published on anther site. This increases your SEO, especially if you are publishing on a quality, trusted site. The more important the site, the more potential you have to earn higher SEO rankings, which means the more likely you are to be seen, and the more business you and your company can earn.

Gain More Followers

Posting on a different site also gives you the ability to reach a different audience. The blog you post on will have loyal viewers of its own, and these loyal viewers can now meet you, learn from you, and learn about your business and find a trusted new resource in the field. Pretty sweet, right? If they really like you, not only will they return again and again to your blog/company site, they may follow you on social media. The more people who visit your site, and the longer you stay, the higher your SEO rankings.

Win Win

But guest blogging isn’t just about you. You can help increase the SEO of the site hosting you. How? Simply write a post on your own blog summarizing what people can learn at your guest blog post, and link to the other blog. This provides backlinks to the site hosting you. In addition, your loyal blog readers can visit the host site, learn new things, and potentially become loyal followers to the host site.

Build Relationships

It’s no surprise that with such a beneficial partnership already in the works, you and the host site can build a working relationship where you support each other beyond guest blogging. Additionally, you can also build relationships with readers by responding to their questions and comments in the fields of your guest blog post, potentially bringing you more business.

Establish Credibility

The more quality content you write, and the more people see it, the higher you can rank in Google, which means more people visiting your site, and even higher SEO rankings. When people learn they can rely on you and when you consistently provide quality content, you can become a trusted leader in the industry. Pretty sweet, right?

Need to Learn More?

Remember, not all of this is going to happen overnight. It takes time to reach out to bloggers, write quality content, and watch your SEO scores start to climb. If you need help guiding you through the process, or if you are interested in learning about more marketing tactics to help you, your franchise, or your business grow, contact us today. We’ll help you get started.

 

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