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Increase Backlinks to Your Website in 5 Easy Steps

A backlink connects to your webpage from an outside source. In other words, it is someone else, linking to your site. They are called backlinks because they link back to you. The more links, the more popular and trustworthy search engines identify your site to be. Consequently, backlinks have many benefits, from aiding SEO to increasing Google Rankings. So how can you use the power of backlinks?

Have Quality Content

We’ve said it before, and we’ll say it again: quality matters above all else. And that’s not just because quality content engages readers (though, yes, that is a large part of it). Google’s algorithms have learned how to recognize quality content. How? By evaluating your content length, keyword density, and popularity. Research has found that blogs with an average of 1,890 words are the average length of posts make it to the first page of Google. Why? This much content with appropriate keyword distribution shows that the website is knowledgable about the topic, IE “topically relevant”. Having a blog post that covers one content in depth generally performs better than a blog posts that shallowly overviews multiple topics. But it isn’t all based only on google’s algorithms. User interface matters as well. Google records how long users linger on webpages. The longer they linger, the better the rankings. And when you have long, quality content, people really linger longer. All this will create a page dense with SEO that’s easy to find and beneficial to readers. Thus, you’ll naturally accumulate backlinks from people who value and share your content.

Guest Blog

Another great way to acquire backlinks is by offering to write guest blog posts for other relative sites. This can increase your visual exposure, as well as there’s, and when you link to each other’s pages, both sites receive beneficial backlinks. Everyone wins.

Comment on Blogs

You’ve probably seen this tactic on your own blogs, and tragically, it’s often abused by spammers. However, providing valuable comments on someone else’s blog provides you an opportunity to leave a backlink to your own blog or website. Just be sure to only comment on relative blogs that you’ve thoroughly read. Do not simply copy and paste the same message over and over into any blog you stumble across. Search engines recognize this tactic, and penalizes users who abuse it.

Google Alerts

Not everyone who writes about your business will link to it, but by setting up Google Alerts, you can be alerted each time your company or website is referenced on the world wide web. If a link isn’t included, you can politely contact the site owners and request that they attach the provided link to your website.

Social Media Sharing

Making your posts visible encourages other people to share your content, so be sure to post a link on Twitter, Facebook, Google+, and everywhere else your business has a presence online. Viewers can then find and easily share the links on their own blogs and social media.

Should I Purchase Backlinks?

Some sites find great success by purchasing backlinks, but we wouldn’t recommend it. For one, Google recognizes link quality. Having a link to 1 quality site creates better ranking than linking to 100 mediocre sites. And if you link to low quality sites (like spam sites), this can actually hurt your own ranking. Additionally, if the search engine senses a low ranked site quickly gaining massive amounts of backlinks, they’ll cry foul and penalize your site.

Remember…

Backlinks will help increase your search rankings and SEO, but it isn’t the only thing your website needs to achieve higher rankings. Be sure to include great SEO on your site, your blog, and even in your images. To get great rankings, you need it all.

Need Help?

If this all sounds like a foreign language to you, and you need a hand creating valuable content, contact us. We’ll set you up with a social media plan that works right for you.

 

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Words Per Post | The Perfect Word Count for Your Blog

Words per post refers to the number of words in each blog post. There’s a lot of data out there determining the “perfect” number of words for a blog post, but a lot of that information is conflicting. With that said…

 

How do you determine the right depth for your blog post? Is there a golden rule? The answers to these questions are both simple and complicated.

Determining the Perfect Word Count

Determining the perfect word count is complicated. Some bloggers praise shorter blogs while others support longer ones. At Divvy, we follow a variety of SEO tactics, including each post containing minimum of 300 words.  This is our minimum, but again the perfect word count is complicated. The best answer to the question is dependent upon the content.

 

words per post dependent upon content

 

The depth of your blog posts should be led by the content of your post. Are you answering a simple question? Or offering unique insight? You want to provide enough answers to your readers without getting fluffy or off topic.

 

The best rule of thumb: Offer benefit to your readers.

250 to 300-word posts are good for short, sweet, and straight to the point blog posts. You can offer a quick overview of a concept or answer a simple question in these types of posts. This post, for example, contains 435 words. See how I answered a question without overloading you with information? That’s why shorter posts are more frequent. They are easier and faster to write and still useful to readers.

 

600-word posts allow you to join in on the conversation with greater detail. There is more room for depth, discussion, and creativity.

 

900-word posts require more research, details, and depth than that of the previous shorter word counts. With this length of post, you need to understand the topic and provide more information to your readers.

900-word posts can discuss information on a general subject or detailed information on a specific topic. With this length of post, you can get more specific with points and subpoints.

 

1200-word posts are full of relevant, detailed information. There is no fluff in these posts, only rich content. If you are writing an 1200-word post, make sure that your content will meet the expectations of your readers.

 

As you go about writing your personal or business blog posts, make sure you offer the right amount of information to the person who found your blog. If you don’t, they won’t return.

 

Does your business or franchisee need help with blogging or SEO? Call Divvy at 801-224-8666 or fill out the contact form below. Our team specializes in these areas. Talk to you soon!

 

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How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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Why Your Business Needs Multimedia Marketing

Businesses need multimedia marketing in order to survive in today’s fast-paced world. Consumers are not solely reading newspapers anymore. They are listening to the radio, watching television, driving by billboards, reading direct mail and surfing the web, too. This developmental change has made it harder for businesses to reach consumers on only one platform. This is why multimedia marketing is essential in today’s marketing and content strategy.

What is Multimedia Marketing?

Multimedia marketing is not as intimidating as it sounds. “Multi” means many and “media” stems from the word medium, creating the phrase that simply means “many medium(s) marketing”. That’s all it is!

Multimedia marketing is sharing one consistent message on multiple channels. One message needs to be supported by multiple channels in order to reach more consumers.

Through a combination of pictures, videos, graphics, social media and the more traditional methods, such as direct mail, press releases, and advertisements, businesses can reach more past, current, and potential customers. An increase in reach leads to an increase in brand awareness, and an increase in brand awareness leads to an increase in website traffic.

Reach

Because a business is sending one message through multiple channels, it is reaching more people. Sending out a piece of direct mail, for example, will only reach those who receive the mail. If you combine that marketing strategy with an infographic shared through social media, you will reach the people who receive the mail and all those who see the graphic online through Facebook, Twitter, Pinterest, etc.

Brand Awareness.

The business that masters multimedia content strategy is the business that masters brand awareness. If you are doing it right, you know that each medium has a characterized user. For example, those who read newspapers are typically older, and those who are on Instagram are typically between the ages of 18 and 29. Knowing this, a business can tweak its message to appeal to the different consumers. When a business is able to share a consistent message on multiple platforms, it is able to increase brand awareness.

Website Traffic.

What does an increase in reach and an increase in brand awareness lead to? An increase in website traffic, and thus an increase in leads and potential customers.

 

Do you need help creating a cohesive multimedia marketing strategy? Fill out the contact form below or call us at 801-224-8666. Divvy specializes in maximizing your business or franchise’s marketing efforts.

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How to Write A Good Blog Outline

Just like writing a great paper, writing a great blog post starts with a solid outline. Outlines are the vehicles that drive the writing process. It is essential to have a working outline before writing a blog post to avoid confusion and disorganization. Follow these 6 simple steps to write a good blog outline:

What’s the Big Idea?

The big idea of a blog post is similar to the thesis of a paper. It is the central point and unique angle to the post. You need to determine what it is that you are trying to do for your audience. Remember this when determining your big idea: you want to either motivate, educate or inform your audience. Deciding which of these you will do will guide your outlining and writing.

How did you come up with the idea for the blog post? Did you feel inspired on the topic or did you read an article online or in print? Whichever it is, make sure you back up your points with a solid understanding of the information you are presenting. Make yourself credible by adding in statistics, quotes, or other related information.

Title it.

Next you need to create a working title. The most important rule with creating a great title is to be as specific as possible. You can always come back and reword the title, but for now you need to have a good idea of what you will be writing about specifically. For more information on writing a blog title your viewers will love, click here.

Write it Out.

This is where you are creating a basic understanding for the body of the post. This can be done in sentences, bullets, or headings and subheadings. Try one of each until you figure out which is most comfortable for you. Either way, you need to create main points, and then sub points (and if necessary, points for sub points). Always check to make sure each point is supporting the big idea, and change accordingly.

You can also add in any specific details you want to address in your post when you’re completing this step. Make a not of where it will fit, and you can work it in when you’re officially writing your post.

Revise and Reorganize.

Now that you’ve written the main ideas down for your post, you need to step back and make sure it flows coherently. Rearrange as necessary, and check for spelling, punctuation and grammar mistakes as you go.

Links, Links, Links.Links, links, links

If you can, look for links that relate to other posts you’ve written. You can also link to other sources with similar topics that may help your audience gain a better understanding of the topic you are writing about.

Fill in the Blanks.

Now that you’ve created the body of your outline, it’s time to go fill in the blanks. This is where you will write your main ideas in one word for both the introduction and conclusion of your post. You can also think about ways to transition between main points, if necessary. Lastly, remember to include a call to action in your conclusion.

 

If you follow these 6 simple steps when writing a blog outline, you are sure to write a smooth and straightforward blog post. If you need help with social media management and blogging, Divvy can help! We provide personalized service and help in these areas, as well as other areas of digital and print marketing. Find more about Divvy here or fill out the contact form below.

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Common Marketing Terms and Jargon

If you’re just digging into marketing and business social media possibilities for the first time, you may find yourself battling through unfamiliar marketing terms and jargon. Below, we’ve compiled a list of ten of our most common marketing jargon that our clients sometimes find confusing. Hopefully it can help you as you begin to navigate the world of business social media.

Outbound Marketing

TV adds, print ads, junk mail, and radio ads are all forms of outbound marketing. This tactic is used to reach as wide an audience as possible to introduce a variety of people to a company.

Inbound Marketing

More affordable, and less interruptive than outbound marketing, inbound marketing seeks to create quality content targeted to a specific audience. Think of direct mail campaigns addressed to people who have already expressed interest in similar products, internet advertisements focused on people who have searched for similar products, or even links on social media that address questions or concerns. Inbound marketing helps a user find what they are already looking for.

Call-to-Action

Like it sounds, the call-to-action is meant to be a message that prompts a reader to do something. Call-to-actions can appear in a variety of formats, form a line of text saying “Find us on Facebook” to “Add to Cart” buttons. Learn more about creating a powerful call-to-action by clicking here.

HTML

This stands for Hypertext Markup Language, the language web pages are written in. It’s more commonly referred to as “code” or “coding”. With the templates available, a new business owner doesn’t have to be fluent in coding to design a website, but a basic understanding is invaluable for adding unique elements to a page and for identifying the cause of a misbehaving website.

Responsive Design

When talking about websites with our clients, we often bring up the value of responsive design. Having responsive design means that the formatting of your webpages will adjust to meet the size of the internet browser window it is displayed in. Having responsive design will ensure that your website looks great across all sorts of different devices, from desktop monitors, to laptops, to iPads, and iPhones! Responsive design means your website is always user friendly.

Analytics

Analytics is gathering and evaluating data, to find important patterns in the business’ reception. We use analytics all the time to see which blog posts gather the most attention, which days are best for posting content, and to find out which sort of devices readers are coming from so that we can make sure our website is optimized to meet all user needs. By finding patterns in your business’ analytics, you can learn which tactics are most successful for inbound marketing.

Content

Often when talking with clients about creating powerful social media, we’ll discuss content. Content comes in a variety of forms, from blog posts, to videos, to social media postings, photo sharing, or even podcasts. Content is the information we share. Like this blog post, for example!

Keyword

Keywords, or even keyword phrases, are the focus of an article’s content. Use it wisely to increase SEO, but avoid overusing the word, or risk being marked as spam. The keywords selected should focus on words your target audience would use to find out more about your content. For example, the keyword phrase for this article is “marketing terms and jargon”. Learn more about how we used our keyword phrase below in SEO.

SEO

SEO, or Search Engine Optimization, effects how webpages appear in search engine results. The better your SEO, the more likely you are to pop up on that first page of google. SEO is enhanced by properly using powerful keywords that viewers are likely to search. The most common location of SEO keywords are the titles of articles, the first paragraph of articles, and article subheadings. But to increase SEO, those keywords can also appear in sneaky places, such as the name of an uploaded photo file, or even the meta description on Google.

Meta Description

What is a Meta Description you ask? Any time you plug a keyword into google, you’ll see dozens of examples. The meta description is the snippet of information just below an article’s title. It briefly summarizes the content of the article, which is why having the keyword there is so powerful.

Interested in learning more about marketing? Be sure to follow our Pinterest Boards for business tips, social media hacks, and inspiration for powerful branding.

5 Hacks to Writing Engaging Direct Mail Content

Direct Mail can leave a more lasting impression than online campaigns. However, for that to be possible, direct mail must have, not only great design, but engaging written content. After all, the content is where your client will learn what your campaign is all about. Consequently, here are 5 hacks for writing direct mail content as powerful as your design.

Remember Your Audience

First things first. It’s a waste of everyone’s time to send direct mail to people who aren’t at all interested in your product. If your message doesn’t apply to them, your direct mail piece is wasted. Be sure in both your mailing list, and in your content writing, that your message is personalized to the intended audience.

Be Concise and Direct

Even if you are sending your direct mail piece to a person you know would be interested, you still have only a few seconds to capture their attention. The design of your  piece will help you grab their attention, but the content of the piece is what will keep their attention. Draw readers into your content by…

  • Be Direct – Don’t waste the reader’s time. Tell them up front what you are offering, and what benefits they’ll receive. Giving them the understanding of why they should care will motivate them to read further.
  • Use Interesting Subheads – When your reader inievatbly skims through the text, those attention getting subheaders are what’s going to be read. Don’t waste that attention! Be sure that your
  • Keep Paragraphs Short – the shorter they are, the easier they are to skim, and therefore, the more likely they are to be read. Prove to your reader that your content is concise enough it won’t take up much of their time.
  • Add in a Few Bullet Points – bullet points are a great way to get across a plethora of informtaion quickly. These, too, are more often to get read.

Give Them a Teaser

As we mentioned above, it’s imperative to show your readers how your direct mail piece will benefit them. One way to turn a potential client into a long term customer is by giving them a gift that will motivate them to try your product. That gift can be in the form of coupons that let them try out the product, to giveaways. Though you don’t need to break the bank with these offers, you do need to provide enough value that your potential clients wont want to pass up the offer. In our famous Divvy Pizza Marketing Campaign, we not only gave out swag, but bought our clients an acutal pizza when they scheduled a free demo with us.

Always Include Social Media

Even well written campaigns may not convince potential clients to act immediately. However, by including website URL’s and social media icons, your potential clients will know where to go to find out more information about your products and services. Having great social media will help your offline campaign, and vice versa -powerful direct mail campaigns will lead to more online conversions.

P.S.

Last but not least, keep in mind that people are busy. They’ll skim the content for the meat of the message, and at times, that will mean skipping straight to the end. By including a post script in your direct mail campaign, you have one last chance to convince your readers to go back and read the meat of your message. In the post script, be sure to sum up the benefits of your product, and how it will positively change your reader’s life.\

 

Need help creating your own direct mail campaign? We’ll help strategize, design, print and even mail them for you. Contact us in the form below to learn more.

 

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My Blog Posts Suck (Why??)

“Do my blog posts suck?”

If you’ve ever asked yourself this question, you’ll be relieved to learn that your post doesn’t suck. The truth of the matter is, that as long as you’re following the basic rules of writing content that’s informational, interesting, applicable, and current (and avoiding spamming people with only buy buy buy content), the problem isn’t in your blog post. It’s in your format.

Sometimes we get so wrapped up in what our blogs are saying, that we forget to make them appear friendly. Below, find out how to strengthen your blog posts so that they are more approachable for readers.

Intros

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First, draw your reader in with a well written and short interesting line. Typically, this opening line should be no longer than eight words. By starting with a short, approachable sentence, you can draw your viewers into the rest of the page. See some great examples of fantastic opening intros here, and try writing some of your own!

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Content

On top of writing content well, are you making sure that it looks appealing?

Pamela Wilson (founder of Big Brand System) says“Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.”

Take a moment and think back to high school. What was the common problem with the assigned reading in your history and English classes? Big, thick paragraphs stuffed with superfluous, dense words. Content like the image on the left is terrifying and unapproachable. In contrast, think of your favorite book (shown on the right):

 

historyHarry Potter Chamber p 332

 

Note how the paragraphs vary in size. Smaller paragraphs, and most especially, a variety of paragraph sizes, will help draw readers and keep them engaged. Even though both blocks of text may have the same amount of words, the image on the right appears more appealing because the smaller paragraphs appear easier to read. They’ll look like time-savers.

Looking to vary the sizes of your paragraphs? Consider using…

  • Section Headers – These are wonderful tricks that break up the flow and point out important information. Make sure to use section headers that are informative or interesting.
  • Images – No one likes looking at those big, daunting blocks of text. Break it up a little with some engaging pictures.
  • Text Formating – Bolditalicbold italic. Each of these font formats can be used in your blog post to break up the monotonous standard text. Use these special formats to point out areas of interest, important information, or quotes.
  • Bullet Points – A great way to turn a big paragraph into an approachable, presorted chunk that’s still united in theme. See what I did there?

Closing Call to Action

Once you’re reader has gotten this far, it’s time to give them a chance to speak for themselves! Leave some sort of call to action, whether it’s asking a question to invite conversation, requesting feedback, or inviting someone to find out more about your product by contacting you. For example:

How do you make your blog posts interesting?

Or:

Do you need help making your blog more engaging? Contact us!

 

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