digital marketing tips

3 Digital Media Solutions to Enhance Your Print Marketing

Digital marketing goes hand-in-hand with postcard marketing. At Divvy, we’ve always said that your marketing and advertising efforts will be stronger when you combine the two. They are incredibly powerful on their own, so imagine what you can accomplish with both!

Actually, you don’t have to imagine much longer. Here are three trends we think are most helpful for your digital and print marketing efforts.

ONLINE FOLLOW-UP

Once someone has read your postcard, and had a positive response to it, they’ll visit your website. And, unfortunately for your ROI, that’s where it ends. Google Analytics reports that 96% of browsing people will leave a website without taking action if they’re visiting for the first time.

That doesn’t do much for your business, does it?

Digital marketing, however, helps your postcard retain its original effectiveness when you use follow-up. You can advertise to your intended clients across Google and other browsers by using cookies. Your customers will keep seeing reminders about your products until they’re ready to come back and buy something from you.

SOCIAL MEDIA FOLLOW-UP

Much like the above, you can reach out on social media to make sure visitors to your site keep coming back. Facebook, Instagram, and Pinterest all allow advertising, which you can use for specific customers if they’ve looked at your site before. And since we’re on social media so many hours of the day, this is bound to be effective.

MAIL TRACKING

Wouldn’t it be nice to know roughly when your clients will be picking up their mail and seeing your postcard? You would be able to plan for phone calls wanting more information, targeted social media posts reinforcing that data, and more.

With mail tracking, you can do these things! Implementing such a feature into your system would let you see when mail is scheduled to arrive in mailboxes. You can better be able to staff customer service representatives at that time, plan on social media, and engage with the campaign.

 

These trends are most effective because of the way they combine social media and internet browsing to your print on both ends. It’s difficult to try just digital or print on its own. Keep on top of tracking and reminder systems by using these trends, and you’ll see your postcards pay off!

How to Optimize Your SEO with Keywords Continued

In the last SEO optimization blog, we discussed only two of the three factors that affect your websites SEO. In this blog we are going to continue where we left off so that your website can perform well and rank where it should be organically. The last area to focus on to improve your SEO and really optimize your website is the quality of keywords and the website itself. You can judge the quality of your keywords and website by the following criteria:

Keyword Quality

High CTR

A high CTR (Click-through rate) is very representative, at least to Google, of the quality of your keywords and that your chosen keywords are relevant to your landing page. Typically, your webpage CTR also strongly effects your organic rankings. The higher your CTR is, the higher your organic ranking. By choosing quality and relevant keywords, you will start to see that your SEO optimization efforts will be reflective on your organic rankings.

Low Bounce Rate

A low bounce rate is definitely a positive quality about your choice of keywords and the quality of your site. There are any number of reasons why a potential customer will bounce from your website, but the most common are that your keywords weren’t directly related to what they were searching for, the quality of your webpage turned them away from you, or that they don’t know or trust your brand. A low bounce rate is indicative that your keywords and webpages are highly related to what they searched for and you will start to rank even higher for those particular keywords.

Webpage Quality

Short Loading Times

If your webpage takes a really long time to load, you can conclude that you have room to optimize for website performance. Not to mention all of the lost potential customers you would have if your webpages performed well. On top of that, if you have longer loading times, you will rank lower because Google requires fast loading pages. If you need help to optimize your webpage load times, here is a tool from Google that will be very useful.

Proper English

A very minor mistake in your spelling or grammar on your webpage will negatively impact your ranking in Google. Make sure you review your material before publishing it to your website so that a dumb grammatical error doesn’t hurt your company and website. If you need to, have other people you trust review your work. Having an extra set of eyes on your work will not only improve your the work you do, but it will help to optimize your website.

Limited Ad Space

If your webpages are cluttered with ads, that is very distracting and unattractive to consumers so Google penalizes those who practice this. What is considered too many ads? As long as your website doesn’t have ads filling in all possible white on your webpage, you should be fine. Try limiting it to two or three ads at the most. To add salt on the wound with ads on your webpages, having too many ads also slow down your webpage which will lower your rankings. To correctly optimize your webpages, having a balance of content and ads is the best guideline to follow.

Original and New Content

Content is an important factor to consider in order to optimize your website. Content increases the amount of links within your website and Google really likes that. There are various ways to increase the amount of content on your website. The most popular way of doing this is blogging, but blogging isn’t for everybody. If you are an ecommerce site that is continually updating your website with new pages for new products, that is another way of effective link building. Whatever method you decide to use to increase your content, the biggest thing is to make it original or unique to your website.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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How to Optimize Your SEO with Keywords

Picking the correct keywords for your website is very important for your SEO (Search Engine Optimization). Your keywords can either significantly help your website show up on the first page of Google, or your website will be lost among the dark domains of the second page, or even worse, the third page. Statistically speaking, less than 10% of online searchers actually go to the second page. This means your chances of being seen is slim to none if you aren’t on the first page. Google uses various criteria to measure your website, but there are three main areas that you should focus on to start improving your website: keyword phrase, relevance, and quality. We will only focus on the first two in this blog: keyword phrase and relevance.

Choosing Your Target Keywords or Keyword Phrases

When choosing your target keywords and phrases, there are a few things you will want to consider: the relevance to the topic, traffic, and competition.

Relevance

Make sure that your keyword or phrase is about your product or service. If you are selling jewelry and your keyword phrase is about headphones, your keywords are definitely not going to help your website at all. If you have a product that most consumers aren’t familiar with, try using a keyword that consumers are familiar with and would probably use to search for what you have to offer.

Traffic

There is literally no point in using a keyword or phrase that isn’t searched. You might be able to dominate that keyword or phrase and always rank #1 on Google for it, but if there is no traffic going to that phrase, then you are wasting your time and money. Make sure that when you do your keyword and phrase research that you only consider ones that have consistent traffic. There are many resources available to digital marketers to do keyword research. We suggest using Google Adwords because it is data directly from the source, it is free, and it has plenty of features to help you make informed decisions.

Competition

Now that you have found keywords and phrases that have traffic, you need to consider your competition. I suggest typing your chosen keywords and phrases into Google to see who shows up. Are there any large corporations? Are there any specialty stores? You need to see how hard it is going to be to get your webpages on the first page.

Relevance of Your Keyword Choice

Now that you have decided on and mapped what keywords or phrases you want to attribute to each webpage, the next step is to make your entire webpage relevant and optimized for that keyword or phrase. Make sure keyword or phrase is located in the URL, the title tag, header tags, within the main content of the page, the image alt text and file name, anchor text and structured data. By ensuring your keyword or phrase is contained within those areas, you can be confident that your on-sight SEO for your webpages have started to be optimized for the first page of Google.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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5 Reasons Why PPC is a Must For Your Business

PPC advertising, otherwise known as SEM (Search Engine Marketing), is one of the fastest growing and cost-effective methods of advertising online. I am a strong advocate of PPC and believe the rewards greatly outweigh any doubts or concerns you have with the risks associated. PPC, if done correctly, can be the most profitable marketing channel for your company. Most PPC is done using Google Adwords, so I will base these suggestions off of what Google has eplained. Here are 5 reasons why PPC can help your business grow unlike any other platform.

 

1st Page Exposure

PPC is the fastest and easiest method to getting on the first page of the search engine results page (SERP). If your website doesn’t appear on the front page, or even within the top 5 placements on the SERP, you are not going to have a consistent amount of online traffic. Your advertisement placement is based on Ad Rank, which is graded on two criteria: quality score and your bid amount. Your quality score is determined by your expected click-through rate, ad relevance, and the landing page experience. Your bid is in your control. Google has a suggested bid on their Adwords site, but only use that number as a reference. If you want to show up on the first page or the the number 1 or 2 spots, you will most likely have to bid more. There is no definitive bidding strategy that will guarantee those top spots, but if you are just starting out with PPC, it will be best to bid high for your selected keywords and adjust your bids later. Initially bidding high will give you a higher chance of showing up on the first page and that will not only add value to quality score, but will also get more traffic to your site.

 

Pay for Clicks

The most advantageous aspect of PPC advertising compared to other platforms is that you only pay for the clicks, not the impressions. Your ad could show to 1,000,000 people on Google, but if only 1,000 of them click on your ad, you only pay for those 1,000 clicks. On top of only paying for clicks, you have the power to limit your budget to a certain amount of money per day so that you don’t go over your online marketing budget.

 

Targeted Ads

Wasting ads on customers who aren’t looking for your products or services is probably the most frustrating aspect of online advertising. The benefits of using Adwords is that you can modify your keywords to include certain variations and exclude the detrimental variations.  The types of keyword variations you can make on your keywords are exact matches, phrase matches, modified broad match, broad match, and negative keywords. These keyword modifications will help you develop an efficient Adwords campaign over time, you just need to look at your data and see why certain keywords are performing poorer than others. If you want to read up more on keyword modifications, click here.

 

Tracking

As your ads show more and your Adwords account gains more information over time, you will be able to integrate that data with other online advertising platforms such as remarketing and social media advertising. Using your data from your PPC campaigns to track your customers and know their buying behaviors is critical in today’s digital world. Without an understanding your customer’s online behaviors, targeting your current customers and finding new customers is merely a guessing game, which can prove to be unsuccessful. Successful companies will use this data to make smart and educated decisions in their marketing strategies so that they can maximize their profits.

 

Control

With Google Adwords, you are in control. You get to control your budget, your audience, the network you want to display ads on, etc. You have control over how you want to display your ads and you can test to see which ads or variations of ads are the most appealing and effective for driving conversions. You control what time of the days your ads will show and you can even target specific geographical locations so that you can reach the right customer at the right time. PPC advertising is all about you having control over your campaigns so that you can fulfill your marketing needs.

 

How to Start Your Own PPC Campaign

Starting your own PPC campaign[s] is really simple. If you have a Google account, you can start. I would advise you to not starting PPC unless you have studied up on PPC and have some knowledge and background in it. There are plenty of sources that provide study material, including Google. Study and, if you are feeling ambitious, take the Google Adwords Fundamentals exam to test your knowledge. If you feel like you don’t have the time to study up on PPC, then I would advise you to to either hire someone who has the experience and knowledge you need or to find an agency to do it for you. The start of your PPC campaign is the most critical time of the life of your campaign because it will determine right off the bat if you will or will not rank high for your keywords in the future.

 

Need help?

If you didn’t understand a word that was said in this blog, fear not! Here at Divvy, we have all of the resources and tools you need to have a successful online presence. Fill out the form below or call us at (801) 224-8666 and start experiencing the Divvy difference today!

 

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How to Improve Your SEO Strategy

When someone tells you that their website ranks #1 on Google organically, take it with a grain of salt. Ranking #1 on Google is a very difficult SEO task and goal for any company that doesn’t own that portion of the market. Powerhouse companies like Amazon, Apple, and Microsoft always rank very high organically because they capitalize on how Google ranks webpages and they also have a huge online presence.

 

Within SEO, as with everything else in the world, there are those who follow the rules and those who break the rules to succeed. We label the SEO practices within the rules as “white hat” and the opposite as “black hat.” By following the recommendations from Google, or practicing “white hat” SEO, you can safely and effectively strengthen your online presence. There are essentially two areas that Google focuses on with webpage rankings: page quality and relevance to the search phrase.

 

Page Quality

Google uses the popularity of a website as a proxy for page quality. Google measures popularity, from most influential to least influential, based on the click-through rate, bounce rate, short load times, grammar/spelling, ad space, and content. A high click-through rate shows Google that your webpage is popular with certain searches and a large amount of people find your website relevant. Having a low bounce rate means that those people who click on your website, don’t immediately click back to the SERP (Search Engine Results Page). The combination of a high click-through rate and a low bounce rate are a tall tale sign to Google that your website is very popular and your SEO ranking will be high for this portion.

 

Relevance

Relevance is the portion of Google’s ranking system that you, as a digital marketer, have complete control over. The foundation for your relevance starts with your keyword selection. There are three things you want to consider when it comes to keyword selection.

 

  1. You want to make sure your keyword selection is relevant to what is searched on Google. If your keywords aren’t related to what is being searched, you should expect your bounce rate to increase which will lower your SEO ranking.
  2. Another thing to consider when it comes to keyword selection is the traffic for that keyword. There is no point in ranking high for a keyword that no one searches for.
  3. The last thing to consider with keyword selection is the competition of that particular keyword. If the competition for your selected keyword includes Amazon or another online powerhouse, you might want to reconsider your choice because you most likely won’t be successful. You might want to try using a long tail keyword phrase, or a phrase that is very specific

 

After you have a strong keyword foundation, the next focus is appropriate tagging and labeling. Whatever keyword you choose for a specific webpage, make sure, I repeat, make sure that your chosen keyword appears in the URL, the title tag, the header tags, the main content, and the image alt text. Google cannot see your webpage, it can only read the code and tags that you make available. If you use your keyword in all of those areas, Google will be able to see that your webpage is related to your keyword because of the amount of times the keyword is found across the page.

 

Start Improving Your SEO Today

By following the suggestions in this blog, you will be able to see an improvement in your organic listing on Google and an increase of traffic to your website. This is only a guide on how to build an overall strong SEO foundation for your website. We will be discussing more ways to improve your SEO in greater depth in later blogs. If you want more SEO advice, this is a great link that has easy-to-understand steps for starting your SEO. Let us know in the comments below if you find any of these suggestions helpful or if you have any success from implementing any of these suggestions!

 

Need Help?

If SEO is new to you or you need help optimizing your website, look no further! Divvy is your source for digital marketing consulting and digital marketing management. Fill out the form below so that we can help fulfill your needs today!

 

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