digital marketing

3 Digital Media Solutions to Enhance Your Print Marketing

Digital marketing goes hand-in-hand with postcard marketing. At Divvy, we’ve always said that your marketing and advertising efforts will be stronger when you combine the two. They are incredibly powerful on their own, so imagine what you can accomplish with both!

Actually, you don’t have to imagine much longer. Here are three trends we think are most helpful for your digital and print marketing efforts.

ONLINE FOLLOW-UP

Once someone has read your postcard, and had a positive response to it, they’ll visit your website. And, unfortunately for your ROI, that’s where it ends. Google Analytics reports that 96% of browsing people will leave a website without taking action if they’re visiting for the first time.

That doesn’t do much for your business, does it?

Digital marketing, however, helps your postcard retain its original effectiveness when you use follow-up. You can advertise to your intended clients across Google and other browsers by using cookies. Your customers will keep seeing reminders about your products until they’re ready to come back and buy something from you.

SOCIAL MEDIA FOLLOW-UP

Much like the above, you can reach out on social media to make sure visitors to your site keep coming back. Facebook, Instagram, and Pinterest all allow advertising, which you can use for specific customers if they’ve looked at your site before. And since we’re on social media so many hours of the day, this is bound to be effective.

MAIL TRACKING

Wouldn’t it be nice to know roughly when your clients will be picking up their mail and seeing your postcard? You would be able to plan for phone calls wanting more information, targeted social media posts reinforcing that data, and more.

With mail tracking, you can do these things! Implementing such a feature into your system would let you see when mail is scheduled to arrive in mailboxes. You can better be able to staff customer service representatives at that time, plan on social media, and engage with the campaign.

 

These trends are most effective because of the way they combine social media and internet browsing to your print on both ends. It’s difficult to try just digital or print on its own. Keep on top of tracking and reminder systems by using these trends, and you’ll see your postcards pay off!

How to Optimize Your SEO with Keywords Continued

In the last SEO optimization blog, we discussed only two of the three factors that affect your websites SEO. In this blog we are going to continue where we left off so that your website can perform well and rank where it should be organically. The last area to focus on to improve your SEO and really optimize your website is the quality of keywords and the website itself. You can judge the quality of your keywords and website by the following criteria:

Keyword Quality

High CTR

A high CTR (Click-through rate) is very representative, at least to Google, of the quality of your keywords and that your chosen keywords are relevant to your landing page. Typically, your webpage CTR also strongly effects your organic rankings. The higher your CTR is, the higher your organic ranking. By choosing quality and relevant keywords, you will start to see that your SEO optimization efforts will be reflective on your organic rankings.

Low Bounce Rate

A low bounce rate is definitely a positive quality about your choice of keywords and the quality of your site. There are any number of reasons why a potential customer will bounce from your website, but the most common are that your keywords weren’t directly related to what they were searching for, the quality of your webpage turned them away from you, or that they don’t know or trust your brand. A low bounce rate is indicative that your keywords and webpages are highly related to what they searched for and you will start to rank even higher for those particular keywords.

Webpage Quality

Short Loading Times

If your webpage takes a really long time to load, you can conclude that you have room to optimize for website performance. Not to mention all of the lost potential customers you would have if your webpages performed well. On top of that, if you have longer loading times, you will rank lower because Google requires fast loading pages. If you need help to optimize your webpage load times, here is a tool from Google that will be very useful.

Proper English

A very minor mistake in your spelling or grammar on your webpage will negatively impact your ranking in Google. Make sure you review your material before publishing it to your website so that a dumb grammatical error doesn’t hurt your company and website. If you need to, have other people you trust review your work. Having an extra set of eyes on your work will not only improve your the work you do, but it will help to optimize your website.

Limited Ad Space

If your webpages are cluttered with ads, that is very distracting and unattractive to consumers so Google penalizes those who practice this. What is considered too many ads? As long as your website doesn’t have ads filling in all possible white on your webpage, you should be fine. Try limiting it to two or three ads at the most. To add salt on the wound with ads on your webpages, having too many ads also slow down your webpage which will lower your rankings. To correctly optimize your webpages, having a balance of content and ads is the best guideline to follow.

Original and New Content

Content is an important factor to consider in order to optimize your website. Content increases the amount of links within your website and Google really likes that. There are various ways to increase the amount of content on your website. The most popular way of doing this is blogging, but blogging isn’t for everybody. If you are an ecommerce site that is continually updating your website with new pages for new products, that is another way of effective link building. Whatever method you decide to use to increase your content, the biggest thing is to make it original or unique to your website.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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How to Optimize Your SEO with Keywords

Picking the correct keywords for your website is very important for your SEO (Search Engine Optimization). Your keywords can either significantly help your website show up on the first page of Google, or your website will be lost among the dark domains of the second page, or even worse, the third page. Statistically speaking, less than 10% of online searchers actually go to the second page. This means your chances of being seen is slim to none if you aren’t on the first page. Google uses various criteria to measure your website, but there are three main areas that you should focus on to start improving your website: keyword phrase, relevance, and quality. We will only focus on the first two in this blog: keyword phrase and relevance.

Choosing Your Target Keywords or Keyword Phrases

When choosing your target keywords and phrases, there are a few things you will want to consider: the relevance to the topic, traffic, and competition.

Relevance

Make sure that your keyword or phrase is about your product or service. If you are selling jewelry and your keyword phrase is about headphones, your keywords are definitely not going to help your website at all. If you have a product that most consumers aren’t familiar with, try using a keyword that consumers are familiar with and would probably use to search for what you have to offer.

Traffic

There is literally no point in using a keyword or phrase that isn’t searched. You might be able to dominate that keyword or phrase and always rank #1 on Google for it, but if there is no traffic going to that phrase, then you are wasting your time and money. Make sure that when you do your keyword and phrase research that you only consider ones that have consistent traffic. There are many resources available to digital marketers to do keyword research. We suggest using Google Adwords because it is data directly from the source, it is free, and it has plenty of features to help you make informed decisions.

Competition

Now that you have found keywords and phrases that have traffic, you need to consider your competition. I suggest typing your chosen keywords and phrases into Google to see who shows up. Are there any large corporations? Are there any specialty stores? You need to see how hard it is going to be to get your webpages on the first page.

Relevance of Your Keyword Choice

Now that you have decided on and mapped what keywords or phrases you want to attribute to each webpage, the next step is to make your entire webpage relevant and optimized for that keyword or phrase. Make sure keyword or phrase is located in the URL, the title tag, header tags, within the main content of the page, the image alt text and file name, anchor text and structured data. By ensuring your keyword or phrase is contained within those areas, you can be confident that your on-sight SEO for your webpages have started to be optimized for the first page of Google.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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5 Reasons Why PPC is a Must For Your Business

PPC advertising, otherwise known as SEM (Search Engine Marketing), is one of the fastest growing and cost-effective methods of advertising online. I am a strong advocate of PPC and believe the rewards greatly outweigh any doubts or concerns you have with the risks associated. PPC, if done correctly, can be the most profitable marketing channel for your company. Most PPC is done using Google Adwords, so I will base these suggestions off of what Google has eplained. Here are 5 reasons why PPC can help your business grow unlike any other platform.

 

1st Page Exposure

PPC is the fastest and easiest method to getting on the first page of the search engine results page (SERP). If your website doesn’t appear on the front page, or even within the top 5 placements on the SERP, you are not going to have a consistent amount of online traffic. Your advertisement placement is based on Ad Rank, which is graded on two criteria: quality score and your bid amount. Your quality score is determined by your expected click-through rate, ad relevance, and the landing page experience. Your bid is in your control. Google has a suggested bid on their Adwords site, but only use that number as a reference. If you want to show up on the first page or the the number 1 or 2 spots, you will most likely have to bid more. There is no definitive bidding strategy that will guarantee those top spots, but if you are just starting out with PPC, it will be best to bid high for your selected keywords and adjust your bids later. Initially bidding high will give you a higher chance of showing up on the first page and that will not only add value to quality score, but will also get more traffic to your site.

 

Pay for Clicks

The most advantageous aspect of PPC advertising compared to other platforms is that you only pay for the clicks, not the impressions. Your ad could show to 1,000,000 people on Google, but if only 1,000 of them click on your ad, you only pay for those 1,000 clicks. On top of only paying for clicks, you have the power to limit your budget to a certain amount of money per day so that you don’t go over your online marketing budget.

 

Targeted Ads

Wasting ads on customers who aren’t looking for your products or services is probably the most frustrating aspect of online advertising. The benefits of using Adwords is that you can modify your keywords to include certain variations and exclude the detrimental variations.  The types of keyword variations you can make on your keywords are exact matches, phrase matches, modified broad match, broad match, and negative keywords. These keyword modifications will help you develop an efficient Adwords campaign over time, you just need to look at your data and see why certain keywords are performing poorer than others. If you want to read up more on keyword modifications, click here.

 

Tracking

As your ads show more and your Adwords account gains more information over time, you will be able to integrate that data with other online advertising platforms such as remarketing and social media advertising. Using your data from your PPC campaigns to track your customers and know their buying behaviors is critical in today’s digital world. Without an understanding your customer’s online behaviors, targeting your current customers and finding new customers is merely a guessing game, which can prove to be unsuccessful. Successful companies will use this data to make smart and educated decisions in their marketing strategies so that they can maximize their profits.

 

Control

With Google Adwords, you are in control. You get to control your budget, your audience, the network you want to display ads on, etc. You have control over how you want to display your ads and you can test to see which ads or variations of ads are the most appealing and effective for driving conversions. You control what time of the days your ads will show and you can even target specific geographical locations so that you can reach the right customer at the right time. PPC advertising is all about you having control over your campaigns so that you can fulfill your marketing needs.

 

How to Start Your Own PPC Campaign

Starting your own PPC campaign[s] is really simple. If you have a Google account, you can start. I would advise you to not starting PPC unless you have studied up on PPC and have some knowledge and background in it. There are plenty of sources that provide study material, including Google. Study and, if you are feeling ambitious, take the Google Adwords Fundamentals exam to test your knowledge. If you feel like you don’t have the time to study up on PPC, then I would advise you to to either hire someone who has the experience and knowledge you need or to find an agency to do it for you. The start of your PPC campaign is the most critical time of the life of your campaign because it will determine right off the bat if you will or will not rank high for your keywords in the future.

 

Need help?

If you didn’t understand a word that was said in this blog, fear not! Here at Divvy, we have all of the resources and tools you need to have a successful online presence. Fill out the form below or call us at (801) 224-8666 and start experiencing the Divvy difference today!

 

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How to Improve Your SEO Strategy

When someone tells you that their website ranks #1 on Google organically, take it with a grain of salt. Ranking #1 on Google is a very difficult SEO task and goal for any company that doesn’t own that portion of the market. Powerhouse companies like Amazon, Apple, and Microsoft always rank very high organically because they capitalize on how Google ranks webpages and they also have a huge online presence.

 

Within SEO, as with everything else in the world, there are those who follow the rules and those who break the rules to succeed. We label the SEO practices within the rules as “white hat” and the opposite as “black hat.” By following the recommendations from Google, or practicing “white hat” SEO, you can safely and effectively strengthen your online presence. There are essentially two areas that Google focuses on with webpage rankings: page quality and relevance to the search phrase.

 

Page Quality

Google uses the popularity of a website as a proxy for page quality. Google measures popularity, from most influential to least influential, based on the click-through rate, bounce rate, short load times, grammar/spelling, ad space, and content. A high click-through rate shows Google that your webpage is popular with certain searches and a large amount of people find your website relevant. Having a low bounce rate means that those people who click on your website, don’t immediately click back to the SERP (Search Engine Results Page). The combination of a high click-through rate and a low bounce rate are a tall tale sign to Google that your website is very popular and your SEO ranking will be high for this portion.

 

Relevance

Relevance is the portion of Google’s ranking system that you, as a digital marketer, have complete control over. The foundation for your relevance starts with your keyword selection. There are three things you want to consider when it comes to keyword selection.

 

  1. You want to make sure your keyword selection is relevant to what is searched on Google. If your keywords aren’t related to what is being searched, you should expect your bounce rate to increase which will lower your SEO ranking.
  2. Another thing to consider when it comes to keyword selection is the traffic for that keyword. There is no point in ranking high for a keyword that no one searches for.
  3. The last thing to consider with keyword selection is the competition of that particular keyword. If the competition for your selected keyword includes Amazon or another online powerhouse, you might want to reconsider your choice because you most likely won’t be successful. You might want to try using a long tail keyword phrase, or a phrase that is very specific

 

After you have a strong keyword foundation, the next focus is appropriate tagging and labeling. Whatever keyword you choose for a specific webpage, make sure, I repeat, make sure that your chosen keyword appears in the URL, the title tag, the header tags, the main content, and the image alt text. Google cannot see your webpage, it can only read the code and tags that you make available. If you use your keyword in all of those areas, Google will be able to see that your webpage is related to your keyword because of the amount of times the keyword is found across the page.

 

Start Improving Your SEO Today

By following the suggestions in this blog, you will be able to see an improvement in your organic listing on Google and an increase of traffic to your website. This is only a guide on how to build an overall strong SEO foundation for your website. We will be discussing more ways to improve your SEO in greater depth in later blogs. If you want more SEO advice, this is a great link that has easy-to-understand steps for starting your SEO. Let us know in the comments below if you find any of these suggestions helpful or if you have any success from implementing any of these suggestions!

 

Need Help?

If SEO is new to you or you need help optimizing your website, look no further! Divvy is your source for digital marketing consulting and digital marketing management. Fill out the form below so that we can help fulfill your needs today!

 

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How to Utilize Print Marketing in a Growing Digital World

As most of the marketing world moves towards digital, a lot of companies are dismissing the advantages of incorporating print marketing with their digital strategies. The cliche phrase most print companies use, “Print isn’t dead”, still holds a lot of truth. According to research done by Nielsen, more than half of all the shoppers in the U.S. still use print marketing at least once a week to seek product and sales information.

 

Effectiveness of print marketing with shopper engagement.

Image and research from Nielsen.com

 

Print marketing is still a powerful medium to communicate with your customers as long as it’s involved in your digital strategy. Here are a few ideas of how to include print in your digital strategy.

Print Marketing Strategy

Personalized Postcard Campaigns

Postcards are a great start for starting a multi-channel marketing campaign that benefits both print and digital marketing because of their simplicity. You can see success in this type of strategy by personalizing the postcard and implementing digital tracking methods. Personalizing anything, whether it’s a t-shirt, postcard, or promotion, adds more personal value to the customer. Adding value to your brand or products at a personal level will significantly increase the chances of conversion, or a purchase.

After personalizing the postcard, you need to implement some sort of tracking capability on each postcard. There are a few ways to do this:

  1. Personalizing a website URL to include their name
  2. QR Code that takes them directly to your website
  3. Unique discount codes for that person

A great example of a company utilizing this multi-channel marketing strategy is Bed, Bath, & Beyond. Have you ever received one of their catalogs in the mail? On the back of each catalog, it has your name and a personalized discount code. How many times have you not gone into the store to make a purchase with that discount? Probably very few. After a purchase is made, if you get online, you will most likely have an email from Bed, Bath, and Beyond and will start seeing their ads more frequently on websites or social media.

 

Direct Mail

Direct mail is another effective way of utilizing print to increase its value in the modern world. Direct mail was one of the first marketing tactics used to reach a wider audience. Companies would send out catalogs and letters to inform the public of their company and available products. Direct mail is still useful, but you can’t use it how it was in the past. With the inclusion of digital marketing in the world, everything has become much more personal and direct. In order for direct mail to be relevant and beneficial to your company, it needs to be just as personal, if not more personal. than the digital world. With that being said, don’t dismiss any support or information that is available about your customer from digital. Utilizing the data from the digital side of marketing will give you a direction in where you need to go in order to make direct mail personal.

Direct mail is a great way to personalize a written or typed letter to a current customer or to a potential customer. In the world of business, creating and maintaining lasting relationships is very important. Giving tangible items, especially in the digitally-focused world we live in, is one of those ways to really stick out from the crowd because print marketing is rarely used anymore. You can tie this strategy into the digital world by following the same recommendations as mentioned above in the postcard section.

 

Business Cards

Business cards have been a business standard for a very long time. They have long been the most convenient way to quickly give someone your personal or professional information. Now with the addition of websites and social media, businesses have more ways to access potential customers than ever before. By including website and social media URL’s or QR codes on the your business cards, you are giving potential customers even more resources to discover your business.

Print marketing is still very relevant and can be a vary strong addition to any digital strategy already in place. As the world continues to move towards digital, you can set yourself apart from all of the competition by utilizing print in a more personal way than ever before.

Need Help?

Divvy has offers for whatever marketing situation you find yourself in. Click here to see what we have to offer.  Contact us to see how Divvy can make a difference for your company today!

 

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Creating Suspense on Social Media

Creating suspense on social media is easier than you think. You will be ready to create audience anticipation in a matter of these three steps:

Know Your Social Networks.

Each social media platform has unique advantages and disadvantages. For example….

 

Facebook is a consumer-focused social network with high engagement. Fan pages integrate within newsfeeds, allowing content to go viral. It is a good place to post industry-related articles, pictures or videos but a bad place to make a sales pitch.

 

Twitter is a micro-blogging platform for rapid and efficient distribution of information. It is great for joining in on conversations with ‘hashtags’ and news updates. Twitter is a fast-paced platform, and companies often don’t know how often to tweet or how to engage or respond to followers, hurting their online presence.

For more information regarding differences between social networks, click here and here.

 

Remember to consider the demographics each channel attracts. Match your target audiences to the appropriate channel(s) they would use.

 

Don’t forget that each platform has its own culture. Fill out your profiles according to the culture with avatars, cover photos, bios and profile information. Also, use the language your target audience would use to find you.

Make a Plan.

It’s time to make a plan. Whether you are announcing a new store, product or service, there are a variety of tactics you can implement to create suspense on social media, including:

  1. Release countdowns
  2. Giveaways
  3. Behind-the-Scenes and Sneak Peeks
  4. Media Hooks
  5. Fan Competitions
  6. Scavenger Hunts

 

Giveaways are great ways to build your audience, while fan competitions are best to get your fans engaged. Media hooks include the following options: product packaging, branded art, soundtracks, demos, or trailers. If you don’t think a media hook is right for you, consider a sneak peek of how a product is made or a service is prepared.

 

Whatever you decide to do, make sure it is in line with your social network(s) and target audience(s).

Engage with Your Audience.

Don’t forget to engage with your audience throughout the campaign. Anticipation and suspense brings forth mystery and curiosity. Do you know what that means? Your audience is going to be asking questions. You need to be the one to answer them. Don’t let the media – or anyone else, for that matter – tell your story for you.

 

Re-tweet, like, comment and respond to all communication from your audience(s). Become a thought leader by being credible and reliable. You’ll have people begging to know what’s next.

 

If you still need help crafting a plan to create suspense on social media, call Divvy. Divvy specializes in social media marketing. Call 801-224-8666 or fill out the contact form below.

 

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How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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7 Blogging Habits You Need to Start

In order to achieve blog success you need to incorporate healthy blogging habits into your daily lifestyle. Don’t worry – they aren’t complicated! In fact they are simple and straightforward. You wouldn’t think these seven blogging habits would be habits at all really, rather they are guidelines you need to be reminded of.

The 7 Blogging Habits:

1. Be True to Yourself.

Don’t let your voice get lost in the vast sea of blogs! Answer this question: Why did you start blogging in the first place? Was it to join in on the conversation? Or to be a leader in your industry? Maybe it was to have a place to publish your writing as a portfolio of sorts. Whatever the reason, remember why you joined the blogging community in the first place. Be sure that all of your posts relate back to why you became a blogger.

2. Write Quality Content.

The key word here is quality. Writing quality content adds to your blog (or your business’s!) credibility. This means you should back up all your claims with evidence. Take your time writing your blog posts to achieve high-quality content. It’s better to take your time writing something that will drive readers to your site than to draft copy with “fluff” that won’t get you or your business any leads.

3. Write Concisely.

“Fluff” is a term used to describe superficial writing, and it should not be present in any of your blog posts. There’s nothing worse than clicking on a blog to find that there’s no useful information available. Readers today have been skimming through writing since middle school and high school. The best way to make sure your readers are actually reading your content is to write concisely. Get your point across and get it across quickly. Avoid fluffy sentences at all costs. Click here to learn how to create a great blog outline.

4. Be Consistent.

In order to increase a following you need to be consistent in these three areas: posts, topics, and brand. You need to post fresh content on a regular basis, and you need to stay on-brand and on-topic in your posts. This means you are always relating back to your niche and you are maintaining consistent voice throughout.

5. Have a Plan.

Life gets busy and when that happens, the blog usually falls behind. Create a schedule or an editorial calendar to stay consistent. Plan out the topics of your posts based on the time of year (i.e. holidays/celebrations) or weekly/monthly features (highlight of employee of the month or DIY Thursday).

6. Engage with your Audience.

All successful bloggers know how important it is to engage with fellow bloggers and readers. Cultivate a relationship with them. They are more likely to share your blog and help increase your following if they see you are trying to put in effort.

7. Join in on the Conversation and Be a Leader.

Join in on the conversation, but don’t regurgitate information.  Be a leader in the industry!

 

Good luck establishing these blogging habits! If you need help with your blog, call Divvy! Divvy provides marketing consulting, SEO, social media, AND blogging counsel. Call our office at 801-224-8666 or fill out the contact form below.

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Why Your Business Needs an Online Presence

An online presence is essential in your business succeeding in today’s world. What worked 10 years ago is not going to work now. According to Google, 97% of consumers search for local business on the world wide web. That’s right – your customers are Googling you (or your product/service) and if you’re not online, you’re missing out on a potential conversion.

Having on online presence shows that your business is changing with the times and you aren’t afraid. Instead, you are ready. It shows customers that you are adaptable and more importantly, modern. Today’s consumers are using the internet to ask questions and find answers. If you’re not online then your potential customers are turning to your competitors for solutions. That means you are losing out on business and money. Are you convinced of your need for an online presence yet?

Accessibility

The internet never sleeps. It is 24 hours a day, 7 days a week. People are now using Google to find out things like “how to smoke salmon” to “how to vote”. Eighty-nine percent of consumers use search engines to research a product or service before making a decision.

The key to being a top result and getting clicked on is to fully utilize your site’s SEO, or search engine optimization. SEO allows your site to be seen by search engines, and thus by consumers. This type of accessibility can’t be replaced by a billboard or brochure.

Ask yourself this: What would consumers ask Google that your business, product, or service would solve?

In addition to SEO, an online presence allows for you to adopt a greater audience. People from all over the world will be able to see your product or service and some of them may even buy it.

Credibility

Today’s consumer relies on word-of-mouth and online reviews now more than ever before. When was the last time you saw a movie without hearing or asking if it was worth going to see?

Establishing an online presence on social media, such as Facebook, and Google, Yelp and other virtual rating websites builds your business’s credibility. These sites allow previous customers to provide a rating out of 5-stars and a summary of their experience with your business.

Why is that important? It goes back to the movie theory; consumers nowadays check social media sites and rating platforms before hiring a company or buying a product. Many consumers are wary of business’s lacking an online presence. Afraid of getting a negative review? That’s a rational fear, but you have the ability to monitor your business’s rating and respond to false or fake reviews, establishing and accrediting your online presence even more.

Reliability

That leads us to reliability. The frequency of your posts on social media, the interactions between your consumers and your business online, and the quality of your content all leads up to one thing: the impression your business has on current, previous and potential consumers.

If you are frequent and professional on your social media, website/blog, and review sites, you are going to leave a lasting positive impression with your followers.

Interactions + Frequency + Quality = Impression

Having an online presence is more than a simple website and Google+ page. It requires brand consistency, frequent postings, quality content, and professional interactions. It might sound like a lot of work, but it is well worth it. Don’t ignore this marketing technique; it is the modern way to built and maintain a successful business.

 

Do you need help with your social media strategy or SEO? Divvy offers marketing consulting for both singular businesses and multiple franchisees. Call our office at 801-224-8666 or fill out the contact form below.

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