divvy direct mail

Creating Automated Direct Mail with Divvy

Wonder how to get started with Divvy? These tips show you how to create your own automated direct mail using a Divvy portal for your business.

Getting Started

When you become a Divvy customer, you’ll receive a portal branded for your business. Franchisors can select the items and designs available to each franchisee. Start creating your automated direct mail when you or your franchisees log into their portals.

Customization

Depending on what you as the franchisor allow to protect your branding, some products will have full customization and others will not. Some of the customization might include inserting an approved background or an image onto a postcard, both front and back. Franchisees can also fill out the customization for pre-approved promotions.

Because of our variable data capabilities, we can auto-fill specific information for each franchise, like phone numbers or websites. This is one of the many ways we can save time and keep your promotions and branding accurate.

Previewing

Divvy offers real-time proofing to help you cut down on errors and save time while planning and creating the elements of your campaign . Online previews allow the owner of each portal to check the design, variable data, and layout of each order piece. We allow you to duplicate previous orders as well! This makes it easy to repeat elements of a campaign or send repeat pieces to recipients.

When you and your franchisees are ready to preview your mail pieces:

  • Click Refresh Preview to see your customized changes. Click Page 2 to see the back of the card.
  • Review carefully! Everything will print EXACTLY as it appears in the preview.
  • Move your mouse over the preview to make it larger.

Ordering and Downloading

Once your customization and information is exactly where you want it, it’s time to download your PDF and order it.

  • Click Download. Make sure your pop-up blocker is off.
  • Add to your shopping cart and complete the checkout process.
  • This method allows you to reorder at a later date without recreating the card. It will also add the card to your order history for later review.

Send your downloaded .PDF and list to your Client Services representative. Include which campaigns use the list and card. You can always send a new pdf and/or list before the deadline for future campaigns if you decide to change something.

Got questions about how to use Divvy for your business? Call us today at 801-224-8666 or leave your question in the form below!

Do Direct Mail Campaigns Still Work?

Are direct mail campaigns still useful? It’s a question that may have crossed your mind as you plan on allocating marketing dollars. It may seem that with the prominence of digital marketing today that a direct mail campaign would be useless, even outdated. Surprisingly, the research doesn’t support this notion. In fact, direct mail campaigns still have extremely high response rates and are not only a great way of finding new business, but also of gaining customer loyalty.

Here are some statistics that prove the point:

Product Announcements and Offers

direct mail campaign statistics

This is an interesting statistic that shows that when a company is planning on a new product or service launch, it’s actually better to announce it through the mail. If your franchise has a new offering, don’t be afraid to blast out direct mailers to your customers.

Loyalty and Coupons

direct mail campaign statistics

 

Along with that new product or service launch, include a call to action. Give them a coupon that they can use to experience the new offering. This will help you to find new customers while at the same time, it will keep the old-timers happy and loyal. Offer them a deal and people will respond.

Direct Mail Response

direct mail campaign statistics

 

A way to extend the value of your direct mail campaign is to put time restraints on the call to action. Sending out a mailer that expires by the end of the week or month will spur recipients to action. If it’s well done, up to 79% of direct mail receivers will act on it immediately. That’s certainly beyond what e-mail offers.

Millennial Perceptions

direct mail campaign statistics

 

Believe it or not, the research shows time and time again that millennials are one of the best target markets for direct mail campaigns. They find it official, trusted, safer, and more. It also is a less saturated marketing tool. Before you rush out to run a digital marketing campaign towards millennials, think again. Millennials find mail refreshing in comparison to their inundated e-mail accounts and social media profiles.

Dispersion of Information

direct mail campaign statistics

 

If your franchise is opening a new location, send a direct mailer before you open shop. Direct mail recipients find that sort of information useful and are generally welcoming to it. It’s a great way of spreading information about your business in a tangible, memorable medium.

And remember, these statistics are only a select few from an array of research that demonstrates the value of a direct mail campaign. At Divvy, we understand that value and support our clients with direct mail campaigns. Here are a few examples of the most recent direct mailers we designed and shipped out.

For more information about Divvy or direct marketing campaigns, feel free to contact us below.

 

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