divvy franchise marketing

Pack-Outs for Your Print Marketing Campaigns

Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?

Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!

Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.

Pack-Outs for Your Promos

Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:

  • Quarterly marketing build-outs
  • Promo packages
  • Marketing auto-shipments

In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.

The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!

Shipping Your Pack-Outs

Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.

 

How Pack-Outs Work

Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Run a Successful Marketing Campaign with Pack Outs by Divvy

Franchisors need to run successful marketing campaigns to stay afloat. But a marketing campaign or promotion will hold no weight if the different franchisees vary. So each shipment will need to arrive at each store or franchisee simultaneously and contain the exact same pieces and materials. These are called pack outs. But these are difficult to do, especially in a timely manner. Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier.

That’s where Divvy steps in. Divvy easily creates quality marketing materials our franchises need to promote their products effectively.

Pack Out Products

Pack outs can consist of simply printed flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. The franchisor may have any number of products necessary to make their promotion successful. It all depends on that franchise’s needs to run a successful marketing campaign.

Divvy excels at this. Using our on-site printers in Lindon, Utah, we create your marketing materials using your brand and your specifications. Each piece will be accurate to your company and its image, ensuring your franchises will all be able to succeed by using your brand.

How Divvy Succeeds

Printing is simple for Divvy by Alexanders. But getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Other businesses might just deliver the printed products back to the franchisor for shipping to each location. This delays the marketing campaign severely. Plus, adding in those extra stops just allows more room for serious error.

Divvy, however, does it all for you.

Here’s how it works

Franchises order their promotional items via our web to print storefronts and API. Then, Divvy creates each product to your specifications on-site. This could even include variations to certain locations to suit their needs for this campaign. However the franchisor needs it to work, Divvy will fulfill it. We will then drop-ship each set directly to the store, meeting their time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Learn How to Franchise Your Business Today!

The process to franchise your business is a big and scary step in the progression of a business. Franchising has been proven to accelerate the growth of your business at a very rapid rate. You may be wondering how to get started with franchising so that you don’t make any mistakes and the transition can be smooth. If you want the process to be smooth and have a greater chance of being profitable, here are 7 steps to successfully franchise your business.

1) Organize and Prepare Your Business

Just because you own a business doesn’t mean you can franchise and succeed. You need to make sure your business is prepared and organized enough to be successful in franchising out. Think through how your business works. Your future franchises need to to understand the business model and how it works in order to run their own franchise.

You need to do the research. Do you have the research to back your decision to expand via franchises? Market research is crucial to know if there is a demand for your product or service. You also need to know if the market is saturated or not. If the market for what you have to offer is too saturated, you will fail. Look for locations or niches in the market that aren’t saturated so that you can make your own success.

2) Hire an Attorney

There are a lot of legalities with franchising and you want to make sure you do everything right. First things first, you are going to need to fill out a Franchise Disclosure Document with the Federal Trade Commission (FTC). The language and particulars of this document are so specific that you will need an attorney to correctly draft it. This is only at the federal level, you also need to consider state laws and regulations. You probably aren’t going to want to put in the time and effort to know all of these things because you are still running your business, leave it up to a lawyer to do that work for you.

3) Decide on a Franchise Model

How far do you want your franchise to expand? How many franchises do you want? These are questions that you need to consider while planning your franchise expansion. Decide on places to expand to, based on your market research of course. You need to expand where it makes sense, so be picky about locations. Decide on how fast you want to grow. Sometimes rapid growth is detrimental to a business, pick a rate of growth and expansion that will only benefit your business.

4) Choose the Right People

This is probably the most difficult and important steps in the franchising process. If you don’t choose the right people to franchise your business, your company can fail very quickly. You need to be able to trust and maintain a relationship with your first franchisees. It is easy to find people with capital, but it is harder to find the people with the right experience.

5) Build and Maintain Your Brand

Don’t let your franchisees go off and do their own thing with your business name. Your brand is the most important aspect of your business. When you franchise your business out, you essentially give the reigns to someone else for your brand. In order to avoid a brand tragedy, make sure you have strict rules and guidelines when it comes to your brand image. Don’t let your franchisees alter or change your brand in any way unless you want your overall brand to change.

6) Find a Mentor

There have been plenty of other people who have already experienced what you are going through right now. Find a mentor. Your mentor can guide you and give you advice about the process of how to correctly franchise your business. They should be someone you trust and that has the time for you and your business. Your mentor has the capability of being the most valuable asset to the growth of your business.

7) Support Your Franchisees

Your franchisees need to know that you trust and support them. Franchising is not only scary for you, but it is also scary for the franchisee. They are investing a lot into the franchise and have everything to lose if they fail. Give them the support they need to succeed because if they succeed, your business succeeds and progresses.

Divvy Can Help Your Franchises

If you are a franchiser or a franchisee, Divvy can help you with all of your marketing needs. From print marketing to digital marketing, whatever your needs are, divvy can help. Fill out the form below or give us a call at (801) 224-8666 to see how we can help you. Come experience the Divvy difference today!

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How to Optimize Your SEO with Keywords Continued

In the last SEO optimization blog, we discussed only two of the three factors that affect your websites SEO. In this blog we are going to continue where we left off so that your website can perform well and rank where it should be organically. The last area to focus on to improve your SEO and really optimize your website is the quality of keywords and the website itself. You can judge the quality of your keywords and website by the following criteria:

Keyword Quality

High CTR

A high CTR (Click-through rate) is very representative, at least to Google, of the quality of your keywords and that your chosen keywords are relevant to your landing page. Typically, your webpage CTR also strongly effects your organic rankings. The higher your CTR is, the higher your organic ranking. By choosing quality and relevant keywords, you will start to see that your SEO optimization efforts will be reflective on your organic rankings.

Low Bounce Rate

A low bounce rate is definitely a positive quality about your choice of keywords and the quality of your site. There are any number of reasons why a potential customer will bounce from your website, but the most common are that your keywords weren’t directly related to what they were searching for, the quality of your webpage turned them away from you, or that they don’t know or trust your brand. A low bounce rate is indicative that your keywords and webpages are highly related to what they searched for and you will start to rank even higher for those particular keywords.

Webpage Quality

Short Loading Times

If your webpage takes a really long time to load, you can conclude that you have room to optimize for website performance. Not to mention all of the lost potential customers you would have if your webpages performed well. On top of that, if you have longer loading times, you will rank lower because Google requires fast loading pages. If you need help to optimize your webpage load times, here is a tool from Google that will be very useful.

Proper English

A very minor mistake in your spelling or grammar on your webpage will negatively impact your ranking in Google. Make sure you review your material before publishing it to your website so that a dumb grammatical error doesn’t hurt your company and website. If you need to, have other people you trust review your work. Having an extra set of eyes on your work will not only improve your the work you do, but it will help to optimize your website.

Limited Ad Space

If your webpages are cluttered with ads, that is very distracting and unattractive to consumers so Google penalizes those who practice this. What is considered too many ads? As long as your website doesn’t have ads filling in all possible white on your webpage, you should be fine. Try limiting it to two or three ads at the most. To add salt on the wound with ads on your webpages, having too many ads also slow down your webpage which will lower your rankings. To correctly optimize your webpages, having a balance of content and ads is the best guideline to follow.

Original and New Content

Content is an important factor to consider in order to optimize your website. Content increases the amount of links within your website and Google really likes that. There are various ways to increase the amount of content on your website. The most popular way of doing this is blogging, but blogging isn’t for everybody. If you are an ecommerce site that is continually updating your website with new pages for new products, that is another way of effective link building. Whatever method you decide to use to increase your content, the biggest thing is to make it original or unique to your website.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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Using color psychology in advertising

Fun fact for the day: The human eye can distinguish between 2.5 million and 10 MILLION color variations. Combine this with hundreds of marketing messages we see per day and your task for choosing the layout/design for your next product instantly became a bit more daunting. That is if you are interested in using color psychology well.

Too many times decisions are made based on “What looks good” when the better question should be “What feels right?” Results from studies like The Interactive Effects of Colors show that the relationship between brands and color hinged on the perceived appropriateness of the color being associated with the particular brand. Basically does the color “fit” what is being sold? Color increases brand recognition by 80% so pay close attention to these color psychology infographics we found.

 

Quick color psychology tips

A list of go-to colors

Blue typically associated with feelings of trust, security, confidence and intelligence. It is considered a strong masculine color and is effective in portraying intelligence and cleanliness. It produces calm feelings and is recommended for more organizations concerned with creating a professional image.

Green can either represent wealth and finance (dark green) or entertainment and leisure (light green). Either way green symbolizes growth, harmony and fresh qualities. Dark green invokes feelings of health as well as financial security or success. It is the easiest color for the eyes to look at and even improves vision. We suggest using this when representing testimonials and founder’s stories.

Red actually increases your heart rate by activating the pituitary gland. Use this when conveying excitement or extreme emotions. Food companies use red in store signage because it encourages appetite and enhances metabolism. A recent study found that changing the color of the price from black to red in an advertisement makes men think they are getting a bargain. Because red is highly visible and helps bring text and images to the foreground, we suggest using it as an accent on your signage to attract attention to your key messages.

Yellow is associated with joy, happiness, optimism and energy. This color stimulates mental activity and generates muscle energy. Use yellow sparingly as a way to get attention or to contrast with another color.

Orange is enthusiastic and cheerful, a combination of red and yellow attributes. While still grabbing a consumer’s attention, orange is more toned down. Many people respond physically to the color with increased oxygen to the brain, invigoration and mental stimulation. Our suggestion? Use orange to convey excitement and strength without overbearing the consumer.

Black can be powerful, dramatic, classy or protective. You see black often used when advertising a timeless product or to really round a company’s. Typically we see black on expensive products like clothing and technology.

White on the other hand exudes simplicity and purity. It can be used to help build a brand’s goodness and innocence. White is often used with health related products.

 

Color psychology in logos

Image by The Logo Company

The next step

So next time you need to update your advertising, signage or logo, do not open the nearest box of crayons and pull out a handful to choose from. Within every industry there are color trends. Look at what your competitors are doing and find a way to differentiate yourself. Don’t use color for color’s sake. In an article entitled Impact of Color Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). If you have to choose between color psychology theory and market trends, be critical. It is more important the colors support the personality you want to portray instead of trying to align with stereotypical color associations.

 

If you need help designing your franchises logo, marketing material or product displays let us know, we’d love to help.

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