event printing

Custom Wrapping Paper for Your Business

Anniversaries, retirement, holidays–all these and more are perfect times to give gifts at your business. Create the perfect custom wrapping paper for your business and, with Divvy, share it with all of your franchisees!

Why Pick Themed Wrapping Paper?

Customized wrapping paper with your logo and colors–what could be better for your brand? Themed wrapping paper is a great marketing tool. During the holidays, you can provide themed paper for your customers to buy their own gifts. They’ll associate your business with the positivity of buying gifts, and their loved ones and friends can get that same positivity on receiving presents. This could be as small as a gift card envelope, or a whole roll of paper.

This works within your business too. Giving wrapped gifts to your clients helps them associate your brand with positive feelings, namely that sense of personal care they should get from your business. Even employees can feel the benefits! Using custom wrapping paper, you can strengthen your company culture and help them associate positive feelings with your brand and business, too!

Variable Data

Of course, wrapping paper in your colors won’t be enough. But with Divvy, we make it easy to add your logo! Our variable data technology simplifies the process of adding your logo all over your wrapping paper. Using your logo on wrapping paper is a great marketing opportunity for clients outside the company. And it’s great for company culture for gifts within the company as well!

The Perfect Size

It’s possible to print a whole roll of wrapping paper with Divvy technology. But when giving gifts within your company, a roll of even the perfect wrapping paper is usually not worth it for just one present.

If you only need to wrap one gift, we can print our custom wrapping paper at 20 x 29 inches. This makes it easy to wrap single or small gifts. You’ll never have to waste money or space on a roll of wrapping paper that you won’t use!

Of course, we also have the option to create a whole roll if you do need one. We can meet the needs of your franchise, whatever they may be.

 

Wrapping paper is more than just a decorative wrap; it’s a present for your brand. Contact us today about creating your very own custom gift wrapping paper!

Standees: Your Most Effective Event Signage

When holding an event, you’ll want to grab your customers’ attention as quickly as possible. Wherever you are and whatever the event, a lot of people could walk by without paying much attention to your storefront or booth. Unless you use three-dimension signage–namely, standees! Standees help catch the attention of people passing by and immediately show off your brand. They are far more interesting to look at than regular, flat signage. And best of all, with Divvy, you don’t need to accept printing limitations on your standee!

Designing a Standee

Every standee begins with an eye-catching design. These displays are your chance to think outside the box. Don’t just go for the standard rectangular shaped sign. Incorporate odd shapes and colorful images. Make this design 100% yours. Using more creative shapes and brand elements strengthens the overall look of your business, particularly in a storefront.

When preparing to design, examine your space–whether in an individual store or at a trade show. Consider where you can place the standee to create the most drama, and design your display to fit that specific area.

What Materials Do We Use?

 

With Divvy, you don’t need to worry about altering your design to fit our print capabilities. We can print whatever you need on a wide variety of materials! This leaves you free to design as you wish to fit your business, not ours.

We choose light but sturdy materials to help the standee last once it reaches the franchise location. We want your piece to look good through the length of the whole promotion! Depending on our customers’ needs, we can print on any rigid, non-fragile material. For instance, we might create a three-dimensional piece for a client out of foamcore or falconboard. Both materials are good for layered, 3D images and for putting a display in front of a trade show booth.

Most often, we print on coroplast, a corrugated plastic material that holds up well, but also allows for bending and is easy to cut. Coroplast is a great material for outdoor signage, or for standees that need to handle a little wear-and-tear.

How to Best Use Standees

Remember: design a standee for the area it’s in. You’ll want the most eye-catching display possible without eating up a walkway or creating some other hazard.

Depending on your material, you can move a standee in and outdoors to catch the eyes of passersby on the street. Dynamic signage, after all, tends to seize attention, which will lead to customers and clients entering your store to learn more. Standees work far better than regular, flat signage. After all, even with a great design, flat images can lose a person’s attention quickly, or fail to grab it in the first place. But three-dimensional signs stand out (literally) in the physical world, not just on glass. That demands attention right away!

 

 

Tight on space? During events or in small franchise units, our standees combine stability with creativity and practicality. This sign hides a surprise behind its design: falconboard shelves! Here, you might store fliers or forms, handouts, and giveaway prizes.

We also make three-dimensional signage for any occasion or style. Every layer in the design keeps your eye on the sign, which keeps the customer engaged–unlike regular, static signs. Imagine how effective this might be on your standee!

 

See how Divvy can help your business grab and keep your customers’ attention today. Call us for a consultation or to share your ideas!

Franchise event printing and signage

Have you ever hosted a conference or annual meeting for your franchisees? Have you attended a franchise conference as a franchisor?

No doubt the answer to one or both of those questions is yes. And no doubt, as soon as you committed to the conference, your mind turned to what to do about your exhibit booth.

At that moment everything from the booth design and décor to what promotional items to hand out, and even how to market to conference attendees, began racing through your mind.

We know. We’ve been there, and we’ve done that.

The good news is the team at Divvy by Alexander’s has exhibited at so many International Franchise Association conferences (not to mention all the other conferences and trade shows we support working in tandem with our clients), that we’ve pinned down just what needs to be done, and when.

The rest of the good news is that our team can pretty much produce in-house anything you might need for an event. Everything from booth design and production to signs and banners, fliers, brochures, table tents and x-stands are in our bailiwick.
You can check out our disposable, easy to set-up (and even easier to walk-away-from) trade show exhibition solution: the Booth-in-a-Box.

As a seasoned franchise supplier and with print industry roots that go back to 1979, we can handle any event large format sign items right from our 45,000 square foot print and marketing production and fulfillment facility in Lindon, Utah.

We can also help you with promotional giveaways like printed notebooks, logoed pens and other conference swag.

And, using our cross-media marketing campaign software, we can help you plan and implement a pre-, during and post-show campaign to reach out to other conference attendees and encourage them to visit your booth and/or be entered into a giveaway. These event campaigns utilize direct mail, email, text messaging and even social media to help you be top-of-mind at the conference.

So, whatever your trade show or event print and marketing needs are, the Divvy by Alexander’s team can help make it happen.

If you’ve got an event coming up and would like to talk about trade show event and support solutions, please contact us.

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