franchise tips

3 Business Moves to Regret

Business aren’t infallible. CEOs tend to make as many mistakes as any employee of a company. Some of these mistakes, though, can be rather costly. These errors in judgment may have cost companies millions–or even billions.

Google It

Years ago, Google was in trouble. They had, shockingly, arrived too late on the search engine scene, and they struggled with their competitors. So founders Sergey Brin and Larry Page began looking to sell Google to a company called Excite. And CEO George Bell, when offered Google for $750,000, said no.

Depending on how you look at it, this was a very good move for Google and a very bad move for Bell. In the following years, very, very few search engines can stand up to Google. Their name has even entered our lexicon as a synonym for “to look up.” And Excite is nowhere to be seen.

Monday Night Football

In 1970, NFL commissioner Pete Rozelle came up with a weekly TV program we now know as “Monday Night Football.” He offered the chance to air weekly football games to CBS and NBC, two of the three biggest networks. But both of them balked. They didn’t dare move their popular programs, like The Doris Day Show, off of Monday night! That would be a ridiculous move!

ABC, however, didn’t think so. They took a chance on the NFL. Now, over 10 million viewers tune in on Monday Night Football. Granted, it’s now on ESPN. But for a long time ABC couldn’t help but enjoy their wins while CBS and NBC made quite the fumble.

J. C. Penny is not Apple

Ron Johnson came to J. C. Penny in 2011, hoping to breathe new life into the company. Johnson had wild success with Apple stores, and hoped to use some of those same tricks on the big chain. He began by removing the coupons and sales under the claim that these were “fake prices,” trying to be more “real” with their customer base. This would work with Apple products. But, unfortunately, J. C. Penny is not Apple.

J. C. Penny customers liked the feeling of saving money. Buying from this store, unlike Apple, is not a status symbol. People who shop at J. C. Penny generally look for deals that fit in their budgets, rather than shiny trinkets. And the younger generation wasn’t having it, either. They were going to online businesses, like Amazon.

The board swiftly discharged Johnson. Johnson still believes this model would have worked had the company kept him on. However, this is not likely, as the company’s stock has fallen by 85% since then.

 

What can we learn from these companies? One, that no business is perfect. Every company will make mistakes. Second, it’s important to learn that sometimes, risks are worth a second look. You may want to take them. Or, in the case of trying to change your model drastically, perhaps you should avoid them.

Why You Should Hire Millennial Franchisees

As everyone who came of age in the new millennium knows, Millennials get a bad rap in business. Misconceptions fly everywhere: that Millennials are lazy, entitled, disloyal, and obsessed with their phones. This leads to “fear of Millennials in the office” from older managers and CEOs. Franchisors also avoid marketing to this generation, at a staggering low of 15% of marketing directed toward them. However, Millennials can and will enter the corporate and business world at any level–now or eventually. Here’s what you should know about Millennial franchisees, and why you should want to hire them for your franchise.

Why Millennials are franchising

The Great Recession affected this generation’s development in particular. Many of them grew up or struggled with early employment during this time. As such, it has turned many of them from regular corporate jobs. Millennials often want to run their own business instead.

But, in the current job and real estate markets, starting an independent business can be difficult, so many millennials turn to franchising. This gives them the ability to own and manage a part of a business and become successful where true entrepreneurship may be difficult or impossible.

Franchising offers Millennials stability and independence in a sometimes uncertain market. It gives them a chance to use their education and degrees, and allows them to be their own bosses. This is especially important to Millennials because they are looking to build a lifestyle, rather than a mere job.

And finally, Millennials want to make a difference. They want to matter, and a franchise will provide them that perfect opportunity.

 

Why you should hire Millennial franchisees

Creativity

When choosing franchisees, many franchisors don’t want someone who’s too creative, or who will do things too differently. After all, maintaining a consistent brand image is one of the most important elements of running a franchise. So older business owners may avoid Millennials. However, a shot of creativity into your business may do more good than harm. Businesses do need to grow and expand while staying consistent. Consider how major companies’ slogans have changed over the years, or subtle tweaks to the design. That’s the kind of creativity that you might use to gain a successful franchise.

Efficient

What some call “laziness” from Millennials is often just a search for efficiency. Millennials look for opportunities to save themselves a trip, a wasted effort, or hours of stagnant time. As such, Millennials move toward franchising because they can’t see themselves in a cubicle farm, churning out reports or sitting in meetings from 9 to 5.

Technology proficient

Due to millennials’ proficiency in technology, they adapt well to website or app changes the franchisor makes, especially if it makes their business more efficient.  They’re also great at managing and telling a story on social media to get results. They’ve grown up on social media, and can wield it as a powerful tool if given the freedom to do so. This includes using that efficiency and creativity to adapt for social media marketing.

Eager for feedback

Millennials are often referred to as the Trophy Kids; whether it was from a sports team or a spelling bee, many Millennials received trophies for simply participating in a competition. However, that has made many Millennials want to do better than the rest. And in  that search, they want feedback. Millennials are happy to learn how they’re doing on a regular basis, which means you can mentor them and collaborate with them to create a more successful business.

Risk-aware and positive

Millennials are not risk averse. Rather, they calculate risks and go into it with an attitude that businesses can be saved and losses recovered. This is perfect for franchising!

 

Millennials are ready to enter the world of franchising. Are you ready to let them take part in your business?

 

Marketing Strategies You Should Use to Attract Franchisees

Without marketing, neither you nor your franchisees are successful. But franchise marketing strategies must be carefully tailored to both corporate and franchisee levels, or they could backfire. All your strategies will need to work together to make your franchise profitable, and to attract future franchisees. Learn more below about these strategies, how they’ll work together, and how you can use them to attract franchisees.

For Corporate:

These marketing strategies on the corporate level should attract more franchisees to your business.

Location-based strategy

Tie your strategy to location, focusing on the regions you want to build out first. If you establish a strong foothold in a region and build out from there, franchisees will want to come to your business. You can do this through:

  • Local SEO and keywords
  • Yelp ads
  • Social media ads and marketing
  • Radio and TV advertising
  • Billboards
  • Direct mail

Using both online and offline marketing will expand your reach regionally and draw interest in your business.

Use franchise lists

Get on sites like Entrepreneur, or anywhere with posted lists of franchise opportunities. You can get on an industry-specific lists as well. Your future franchisees are probably already reading these lists!

Stay on their minds

Franchisees have a lot to weigh when choosing to invest in a business. So they’ll go through a lot of options, and if you’re not careful, your franchise can get lost among dozens of other options. Once you’ve recorded their email and other important information, keep that relationship alive. This might be through newsletters, your blog, or a tool like Infusionsoft.

Focus on brand

Much of what will sell your franchise to new buyers is the brand. Your brand should be gaining recognition and trust, which encourages people to get involved with your business. Invest in excellent design, both for your brand and for your website, to stand out for the right reasons.

Target similar businesses

Attract future franchisees from a similar business outside your franchise. Give them a presentation with plenty of marketing materials to show why they should switch over to your franchise. Owners of similar businesses know something of the industry, and if you can convince them your franchise is better, you’ll both be more successful for it.

For Franchisees:

Depending on your franchisees’ needs, you should set up a marketing service for the franchise level. Have your franchisees vote on the kinds of marketing programs they want or need to help make the franchise successful.

Location

As with corporate marketing, target your marketing based on franchisees’ locations. You can use the same elements as in a corporate marketing program, but you must make sure you are delivering to the right audience in the right way for each region. This is especially important for areas with many franchisees near one another.

Upgrade

Not all marketing options are equal, particularly not in a franchise. Nor will one strategy work forever for each owner. You should create a variety of marketing packages that your franchisees can pick based on budget and need. Then, allow them the opportunity to upgrade and downgrade.

Issues:

Be aware of communication and reporting–two of the largest issues in a franchise. Between both the franchisor and the franchisee, there should be an open line of communication so both sides can speak about the value of their marketing. It’s also important to make sure your franchisees understand how to carry out their marketing plans, which can often be very complicated. Make sure that on your end, you create a lot of clear reports that the franchisees can receive in a timely manner and easily understand.

 

With a powerful marketing strategy and brand credibility in hand, your franchisees will attract new owners before you know it. As your franchise grows, let Divvy help with your marketing materials! We’d love to help.

Learn How to Franchise Your Business Today!

The process to franchise your business is a big and scary step in the progression of a business. Franchising has been proven to accelerate the growth of your business at a very rapid rate. You may be wondering how to get started with franchising so that you don’t make any mistakes and the transition can be smooth. If you want the process to be smooth and have a greater chance of being profitable, here are 7 steps to successfully franchise your business.

1) Organize and Prepare Your Business

Just because you own a business doesn’t mean you can franchise and succeed. You need to make sure your business is prepared and organized enough to be successful in franchising out. Think through how your business works. Your future franchises need to to understand the business model and how it works in order to run their own franchise.

You need to do the research. Do you have the research to back your decision to expand via franchises? Market research is crucial to know if there is a demand for your product or service. You also need to know if the market is saturated or not. If the market for what you have to offer is too saturated, you will fail. Look for locations or niches in the market that aren’t saturated so that you can make your own success.

2) Hire an Attorney

There are a lot of legalities with franchising and you want to make sure you do everything right. First things first, you are going to need to fill out a Franchise Disclosure Document with the Federal Trade Commission (FTC). The language and particulars of this document are so specific that you will need an attorney to correctly draft it. This is only at the federal level, you also need to consider state laws and regulations. You probably aren’t going to want to put in the time and effort to know all of these things because you are still running your business, leave it up to a lawyer to do that work for you.

3) Decide on a Franchise Model

How far do you want your franchise to expand? How many franchises do you want? These are questions that you need to consider while planning your franchise expansion. Decide on places to expand to, based on your market research of course. You need to expand where it makes sense, so be picky about locations. Decide on how fast you want to grow. Sometimes rapid growth is detrimental to a business, pick a rate of growth and expansion that will only benefit your business.

4) Choose the Right People

This is probably the most difficult and important steps in the franchising process. If you don’t choose the right people to franchise your business, your company can fail very quickly. You need to be able to trust and maintain a relationship with your first franchisees. It is easy to find people with capital, but it is harder to find the people with the right experience.

5) Build and Maintain Your Brand

Don’t let your franchisees go off and do their own thing with your business name. Your brand is the most important aspect of your business. When you franchise your business out, you essentially give the reigns to someone else for your brand. In order to avoid a brand tragedy, make sure you have strict rules and guidelines when it comes to your brand image. Don’t let your franchisees alter or change your brand in any way unless you want your overall brand to change.

6) Find a Mentor

There have been plenty of other people who have already experienced what you are going through right now. Find a mentor. Your mentor can guide you and give you advice about the process of how to correctly franchise your business. They should be someone you trust and that has the time for you and your business. Your mentor has the capability of being the most valuable asset to the growth of your business.

7) Support Your Franchisees

Your franchisees need to know that you trust and support them. Franchising is not only scary for you, but it is also scary for the franchisee. They are investing a lot into the franchise and have everything to lose if they fail. Give them the support they need to succeed because if they succeed, your business succeeds and progresses.

Divvy Can Help Your Franchises

If you are a franchiser or a franchisee, Divvy can help you with all of your marketing needs. From print marketing to digital marketing, whatever your needs are, divvy can help. Fill out the form below or give us a call at (801) 224-8666 to see how we can help you. Come experience the Divvy difference today!

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How to Utilize Print Marketing in a Growing Digital World

As most of the marketing world moves towards digital, a lot of companies are dismissing the advantages of incorporating print marketing with their digital strategies. The cliche phrase most print companies use, “Print isn’t dead”, still holds a lot of truth. According to research done by Nielsen, more than half of all the shoppers in the U.S. still use print marketing at least once a week to seek product and sales information.

 

Effectiveness of print marketing with shopper engagement.

Image and research from Nielsen.com

 

Print marketing is still a powerful medium to communicate with your customers as long as it’s involved in your digital strategy. Here are a few ideas of how to include print in your digital strategy.

Print Marketing Strategy

Personalized Postcard Campaigns

Postcards are a great start for starting a multi-channel marketing campaign that benefits both print and digital marketing because of their simplicity. You can see success in this type of strategy by personalizing the postcard and implementing digital tracking methods. Personalizing anything, whether it’s a t-shirt, postcard, or promotion, adds more personal value to the customer. Adding value to your brand or products at a personal level will significantly increase the chances of conversion, or a purchase.

After personalizing the postcard, you need to implement some sort of tracking capability on each postcard. There are a few ways to do this:

  1. Personalizing a website URL to include their name
  2. QR Code that takes them directly to your website
  3. Unique discount codes for that person

A great example of a company utilizing this multi-channel marketing strategy is Bed, Bath, & Beyond. Have you ever received one of their catalogs in the mail? On the back of each catalog, it has your name and a personalized discount code. How many times have you not gone into the store to make a purchase with that discount? Probably very few. After a purchase is made, if you get online, you will most likely have an email from Bed, Bath, and Beyond and will start seeing their ads more frequently on websites or social media.

 

Direct Mail

Direct mail is another effective way of utilizing print to increase its value in the modern world. Direct mail was one of the first marketing tactics used to reach a wider audience. Companies would send out catalogs and letters to inform the public of their company and available products. Direct mail is still useful, but you can’t use it how it was in the past. With the inclusion of digital marketing in the world, everything has become much more personal and direct. In order for direct mail to be relevant and beneficial to your company, it needs to be just as personal, if not more personal. than the digital world. With that being said, don’t dismiss any support or information that is available about your customer from digital. Utilizing the data from the digital side of marketing will give you a direction in where you need to go in order to make direct mail personal.

Direct mail is a great way to personalize a written or typed letter to a current customer or to a potential customer. In the world of business, creating and maintaining lasting relationships is very important. Giving tangible items, especially in the digitally-focused world we live in, is one of those ways to really stick out from the crowd because print marketing is rarely used anymore. You can tie this strategy into the digital world by following the same recommendations as mentioned above in the postcard section.

 

Business Cards

Business cards have been a business standard for a very long time. They have long been the most convenient way to quickly give someone your personal or professional information. Now with the addition of websites and social media, businesses have more ways to access potential customers than ever before. By including website and social media URL’s or QR codes on the your business cards, you are giving potential customers even more resources to discover your business.

Print marketing is still very relevant and can be a vary strong addition to any digital strategy already in place. As the world continues to move towards digital, you can set yourself apart from all of the competition by utilizing print in a more personal way than ever before.

Need Help?

Divvy has offers for whatever marketing situation you find yourself in. Click here to see what we have to offer.  Contact us to see how Divvy can make a difference for your company today!

 

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Creating Suspense on Social Media

Creating suspense on social media is easier than you think. You will be ready to create audience anticipation in a matter of these three steps:

Know Your Social Networks.

Each social media platform has unique advantages and disadvantages. For example….

 

Facebook is a consumer-focused social network with high engagement. Fan pages integrate within newsfeeds, allowing content to go viral. It is a good place to post industry-related articles, pictures or videos but a bad place to make a sales pitch.

 

Twitter is a micro-blogging platform for rapid and efficient distribution of information. It is great for joining in on conversations with ‘hashtags’ and news updates. Twitter is a fast-paced platform, and companies often don’t know how often to tweet or how to engage or respond to followers, hurting their online presence.

For more information regarding differences between social networks, click here and here.

 

Remember to consider the demographics each channel attracts. Match your target audiences to the appropriate channel(s) they would use.

 

Don’t forget that each platform has its own culture. Fill out your profiles according to the culture with avatars, cover photos, bios and profile information. Also, use the language your target audience would use to find you.

Make a Plan.

It’s time to make a plan. Whether you are announcing a new store, product or service, there are a variety of tactics you can implement to create suspense on social media, including:

  1. Release countdowns
  2. Giveaways
  3. Behind-the-Scenes and Sneak Peeks
  4. Media Hooks
  5. Fan Competitions
  6. Scavenger Hunts

 

Giveaways are great ways to build your audience, while fan competitions are best to get your fans engaged. Media hooks include the following options: product packaging, branded art, soundtracks, demos, or trailers. If you don’t think a media hook is right for you, consider a sneak peek of how a product is made or a service is prepared.

 

Whatever you decide to do, make sure it is in line with your social network(s) and target audience(s).

Engage with Your Audience.

Don’t forget to engage with your audience throughout the campaign. Anticipation and suspense brings forth mystery and curiosity. Do you know what that means? Your audience is going to be asking questions. You need to be the one to answer them. Don’t let the media – or anyone else, for that matter – tell your story for you.

 

Re-tweet, like, comment and respond to all communication from your audience(s). Become a thought leader by being credible and reliable. You’ll have people begging to know what’s next.

 

If you still need help crafting a plan to create suspense on social media, call Divvy. Divvy specializes in social media marketing. Call 801-224-8666 or fill out the contact form below.

 

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Words Per Post | The Perfect Word Count for Your Blog

Words per post refers to the number of words in each blog post. There’s a lot of data out there determining the “perfect” number of words for a blog post, but a lot of that information is conflicting. With that said…

 

How do you determine the right depth for your blog post? Is there a golden rule? The answers to these questions are both simple and complicated.

Determining the Perfect Word Count

Determining the perfect word count is complicated. Some bloggers praise shorter blogs while others support longer ones. At Divvy, we follow a variety of SEO tactics, including each post containing minimum of 300 words.  This is our minimum, but again the perfect word count is complicated. The best answer to the question is dependent upon the content.

 

words per post dependent upon content

 

The depth of your blog posts should be led by the content of your post. Are you answering a simple question? Or offering unique insight? You want to provide enough answers to your readers without getting fluffy or off topic.

 

The best rule of thumb: Offer benefit to your readers.

250 to 300-word posts are good for short, sweet, and straight to the point blog posts. You can offer a quick overview of a concept or answer a simple question in these types of posts. This post, for example, contains 435 words. See how I answered a question without overloading you with information? That’s why shorter posts are more frequent. They are easier and faster to write and still useful to readers.

 

600-word posts allow you to join in on the conversation with greater detail. There is more room for depth, discussion, and creativity.

 

900-word posts require more research, details, and depth than that of the previous shorter word counts. With this length of post, you need to understand the topic and provide more information to your readers.

900-word posts can discuss information on a general subject or detailed information on a specific topic. With this length of post, you can get more specific with points and subpoints.

 

1200-word posts are full of relevant, detailed information. There is no fluff in these posts, only rich content. If you are writing an 1200-word post, make sure that your content will meet the expectations of your readers.

 

As you go about writing your personal or business blog posts, make sure you offer the right amount of information to the person who found your blog. If you don’t, they won’t return.

 

Does your business or franchisee need help with blogging or SEO? Call Divvy at 801-224-8666 or fill out the contact form below. Our team specializes in these areas. Talk to you soon!

 

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How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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How to Limit Distractions

Distractions are everywhere. They are on your desk, on your phone, and even sitting across from you. That’s not even the worst part – they make you less productive at work. Dr. Gloria Mark of the University of California has found that it takes an average of 23 minutes to resume a task after distraction occurs. Twenty-three minutes! How many times do you get distracted each work day? At least two to three times? That alone is one hour of wasted time according to Dr. Mark. Ready to limit your distractions? Here’s how:

Limit Screen Time.

That includes your smartphone, your smartwatch and even your computer – if applicable to your industry. Stop watching your phone for text messages or phone calls and stop responding to Facebook messages and Instagram comments every time your phone beeps. Silence your cell phone, shut down your smartwatch and get back to work. These little distractions occur often and have the ability to completely derail your productivity.

It might not be reasonable for your job to completely shut down these personal devices all day. That’s okay! But if you’ve ever said “I’m just going to check my email really quick” and 20 minutes later you’re still replying to people, you need help. Set times, reasonable times, in your work day when you can take take a few minutes and respond to emails and missed calls.

Maybe you can get away with only checking your email two to three times per day. Or maybe you can have an automated response for text messages to let people know when you will be available and to try calling back at that time. However you choose to limit your screen time, start doing it now.

Try the Pomodoro Technique.

If you can’t make the time-setting technique work, try the pomodoro technique.  Work the hardest you can work for 25 minutes and then take a 5 minute break. This works for a lot people because it lets you start something knowing there is an end (and reward!) in mind.

Don’t get discouraged with a seemingly never-ending project. Try out the pomodoro way and take short breaks to relax and rejuvenate yourself.

Make a To-Do List.

Become one of those make-a-list and check-off-as-you-go people. They know how to achieve satisfaction one step at a time. Keep your list manageable, concise and current. Start each work day with the 5×5 Rule. Determine what the five most important tasks of the day are and do your best to complete each of them by 5 p.m. Check off as you go and relish in the satisfaction.

Clean Up Your Workspace.

Remove any unnecessary clutter from your workspace. Why? The less stuff your eyes see means less visual stress, and less visual stress means less distraction. It’s that simple.

Keep Your Internal Distractions in Check.

Internal emotions such as hunger, thirst, tiredness and worry can affect your mental capacity and attention span. Go to work well-rested, full and hydrated. Don’t forget to eat a nutritious energy-boosting lunch!

 

Distractions are hard, but it’s even harder if you need help maximizing your marketing efforts and you’re being interrupted too often. Need help? Partner up with Divvy. Divvy helps franchisees stay on-brand and focused when it comes to marketing. Call our office at 801-224-8666 or fill out the contact form below.

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Why Your Business Needs Multimedia Marketing

Businesses need multimedia marketing in order to survive in today’s fast-paced world. Consumers are not solely reading newspapers anymore. They are listening to the radio, watching television, driving by billboards, reading direct mail and surfing the web, too. This developmental change has made it harder for businesses to reach consumers on only one platform. This is why multimedia marketing is essential in today’s marketing and content strategy.

What is Multimedia Marketing?

Multimedia marketing is not as intimidating as it sounds. “Multi” means many and “media” stems from the word medium, creating the phrase that simply means “many medium(s) marketing”. That’s all it is!

Multimedia marketing is sharing one consistent message on multiple channels. One message needs to be supported by multiple channels in order to reach more consumers.

Through a combination of pictures, videos, graphics, social media and the more traditional methods, such as direct mail, press releases, and advertisements, businesses can reach more past, current, and potential customers. An increase in reach leads to an increase in brand awareness, and an increase in brand awareness leads to an increase in website traffic.

Reach

Because a business is sending one message through multiple channels, it is reaching more people. Sending out a piece of direct mail, for example, will only reach those who receive the mail. If you combine that marketing strategy with an infographic shared through social media, you will reach the people who receive the mail and all those who see the graphic online through Facebook, Twitter, Pinterest, etc.

Brand Awareness.

The business that masters multimedia content strategy is the business that masters brand awareness. If you are doing it right, you know that each medium has a characterized user. For example, those who read newspapers are typically older, and those who are on Instagram are typically between the ages of 18 and 29. Knowing this, a business can tweak its message to appeal to the different consumers. When a business is able to share a consistent message on multiple platforms, it is able to increase brand awareness.

Website Traffic.

What does an increase in reach and an increase in brand awareness lead to? An increase in website traffic, and thus an increase in leads and potential customers.

 

Do you need help creating a cohesive multimedia marketing strategy? Fill out the contact form below or call us at 801-224-8666. Divvy specializes in maximizing your business or franchise’s marketing efforts.

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