franchisor

Choosing a Franchise Broker: What Franchisors Should Know

A franchise broker (sometimes called a consultant) focuses on helping franchises to expand their business by matching them with potential franchisees. So it’s important to know how to pick the right consultant for your needs.

For franchisors, this means finding someone whose goals match yours.  They’ll be a partner in this expansion. Go forward prepared with these tips for choosing a franchise broker for your business.

Choose experience

Search for a broker or consultant who has been a franchisee or otherwise involved in many franchises. You’ll want more than just the talk; you’ll need someone who knows the industry and who knows your business. Potential franchisees will be looking for experience and knowledgeable answers to their questions. After all, they need to know every detail of how the franchises run before they make a decision. Someone who knows franchising will be better at getting the right franchisees into your company.

Keep their focus

Franchise brokers work with multiple companies to help them expand their business. If they’re good at what they do, they can balance these needs. However, you’ll need to ensure that they’re going to give your company the attention and care it needs to grow. Check out their track record to make sure they can handle multiple companies and that they will promote yours fairly.

Check their results

Always check out your potential broker’s results. Do they make good decisions for their franchisees? Are the franchisors they work with satisfied? If they are a good broker, they should have helped a large number of people come together within a franchise, and be poised to do more in the future.

Make a connection

As with franchisees, the most effective way to choose the broker who will help your business is to build a relationship with them. If they genuinely care for you, they’ll care for your business. They won’t try to line up just any potential franchisee in order to earn a commission. Instead, they’ll be invested in the future of your business and work to make your dreams–and the franchisee’s–come true.

Maintain Your Brand With Divvy

As a franchisor, you have many options for keeping your brand consistent among your franchisees. So what makes Divvy stand out above the rest? Divvy by Alexanders leaves little to no hassle for franchisors who want to maintain control over their company’s look. With Divvy, you can trust that your branded marketing stands out in the crowd.

On-site Printing

Divvy stands out from other web to print companies because the complete process is on our site. There’s no need for your franchisees to call or consult during their order. This saves you and them valuable time, such as over a weekend, after hours, or over a holiday.

Also, almost all of our printing and products are done in-house. Other automated web to print sites farm out their print and mailing to other locations and companies. This delays the process, and leaves more room for mistakes. But our in-house printing by Alexander’s gets you and your franchisees your products quickly. It only takes the amount of time to necessary to produce and ship to your location.

Plus, because it’s on-site, we know our printing is high-quality. We can print high-resolution photos from tiny postcards to large stands and signs. If you can dream it, we can print it!

Easy-to-Use

For both franchisors and franchisees, Divvy is easy to use and hassle-free. We use your logo, brand colors, and standards over a wide variety of products, and help you set it all up.

Using our clean, white-label webstores, your franchisees can change hours of operation, dates, names, and numbers to customize signage or cards to their location. We also provide links for HTML tools, making it easy to add indentation, bullet points, and more into a text field without fuss.

Divvy portals also can include webinars for how-to videos, customer presentations, or training for each franchisee.

Customization

Franchisors can maintain complete brand control with Divvy. Too much franchisee customization may produce products with the wrong shades and hues, incorrect fonts, and unapproved pictures. These mistakes instantly damage your brand, and undermine your marketing efforts.

Divvy, however, lets you select approved brand colors and styles to prevent such damage. You can even allow franchisees to alter elements of their products based on their needs or desires, helping franchisees to feel like they also have creative control. At the same time, your stylistic control can prevent inconsistencies or mistakes that look less professional. This includes restricting hyphens, periods, or parentheses in a phone number for a business card or sign (e.g. (800)123-4567 or 800.123.4567).

Oversight

As a franchisor, you control what your franchisees see, and you see all their activity as well. If all your units in Texas need special contract wording or sign colors, but it won’t apply to a unit in Wisconsin, you can hide certain products and capabilities from other franchisees where these options won’t matter.

Divvy allows a reporting option where you can view the order history of specific franchisees. This is useful if a franchisee’s unit isn’t doing well compared to others in their area. using this data, you can check on their marketing tools, how frequently they use these tools, and whether they’re selecting the same as their fellow franchisees.

Divvy’s goal is to save you time and hassle so you can focus on what’s important: your business. We succeed when you succeed, so we’ll help you meet your branding needs. Join the many successful companies already partnering with Divvy. Contact us today!

How to Strengthen Your Franchise: Avoid These 7 Costly Mistakes

When investing in a franchise, you want to ensure that your business will continue to receive success. Strengthen your franchise by avoiding these 7 mistakes that could harm your brand and lead to franchisee failures:

Inflexibility

As the franchise owner, you are in charge of making the major decisions that effect your entire franchise chain. However, don’t be so tightfisted that you’re unwilling to listen to the ideas your Franchisee owners have. You don’t have to agree with everything that they suggest, but be open to new ideas that can strengthen your franchise and brand.

Expanding Too Quickly

A franchise is meant to grow and succeed, but it doesn’t (and often can’t) happen all at once.  ooking back on its first four years of operation, admitted that one of its biggest early mistakes was leaving the markets of the Southeastern states before it was ready. It granted several franchises for locations in California, which, one after another, turned into nightmares for franchisees and franchisor alike. The franchisees were simply too far from the company’s headquarters. Support and training were difficult; regular monitoring and assistance were nearly impossible given the expense of travel. Small difficulties went unattended and grew into large problems that eventually led to costly restaurant closings.” Let your franchise grow comfortably at a rate that you, the Franchisor, can maintain.

Hiring the Wrong Franchisees

Along the same lines, when you do decide to add more franchisees, take the time to hire someone with a business ethic that matches your own. Andrew A. Caffey suggests that, “The best way to avoid this problem is to make sure the franchisor is adequately capitalized to allow for slower, more measured growth, and allow time for the company to identify the best prospective franchisees possible.” Remember, this business is supposed to last long term. Invest the necessary time it takes to hire the right people.

Forgetting Employees

Now that you’ve hired the right people, be sure to take care of them. Understand the reasons they are working for you so that you can ensure their needs are met. Do your employees enjoy the flexible hours? If so, applying stricter hours to all franchisees could be a big mistake that could loose future employees. Are they working for you because they believe in your product? Then changing the product too drastically might scare them away.

Remember, dedicated employees mean a thriving business. Be sure to care for them and meet their needs so that they can continue to meet the needs of your customers.

Cutting Costs that Compromise the Customer

Saving money on unnecessary costs is a good thing, but compromising the customer’s experience is not. Just like with your employees, be aware of what keeps your clients coming back again and again. Do you have special discounts or deals that they look forward to each month? Getting rid of them altogether may be a mistake. Is there a special item on your menu that your customers adore? Find what keeps your customers coming back, and give them the quality experience they have come to know and love. Remember, it is much easier (and cost affordable) to retain a loyal customer than entice a new one.

Not Sharing “Secret Sauce”

Each business has secrets to its success, whether its a special recipe, a method of training employees, or the attitude with which it receives potential clients. President of Osteo Strong Franchising, LLC, Kyle Zagrodzky, puts it this way: “Entrepreneurs are charismatic, and when they’ve built a successful business and start considering franchising, they often severely underestimate how much of their personal touch makes that business thrive. To win on a massive scale, a franchised company has to be duplicable, but you can’t replicate yourself. Franchisees have to feel connected to the spirit of the brand, and the best way to do that is through great educational resources. Offer franchisees immediate, easy access to a full suite of educational tools that will show them the recipe for your secret sauce so it can be recreated in every unit.”

Trust your Franchisees with the secrets to your success so that your brand can continue to thrive.

Brand Inconsistency

Your brand is how your customers recognize you. If your logo or brand colors are changing from location to location, it will confuse customers, and make some of your Franchisees start to look like cheap knock-offs. Keeping consistency is especially important when rebranding your business.

It’s not all just about logos, however. Are you updating your franchise menu? Offering a new discount? Branded marketing materials should be consistent across your brand, and for that to happen, they need to be easy for your franchisees to access. Here at Divvy by Alexanders, we specialize in helping Franchiees keep branding consistent over all of their social media and print marketing materials. Find out more about Divvy here, or contact us in the form below for additional information.

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