What the New Google Logo Teaches Us About Success

In just 17 short years, Google has redefined success in business. They have developed technologies that have benefited a variety of fields, and their revolution of the workplace has made them the most sought after employer in the world.

So when the tech giant released a new Google logo earlier this week, many people wondered why.

When you’re already at the top of your game, why change a thing?


Necessity gives rise to innovation, and when a customer needs something, it is the business’ duty to innovate a product to satisfy that need.

Innovation takes place on many levels at Google, from their array of online services, down to their world famous logo.

When mobile users were straining to recognize the old logo on their small screens, Google responded by developing a new logo that was easily readable on a desktop computer or an Apple Watch.

Believe In Yourself

People are expected to be resistant to change, and that’s okay, but don’t let it prevent your business from trying new things.

When Google uploaded their new logo, most people were not too thrilled. Even though Google had logical reasons for the change, it was met with skepticism.

Did Google revert back to their old logo when the public disapproved? Of course not! They believed in their decision and in its long term benefits, and short term skepticism wasn’t going to change that.


Anyone can over-complicate anything. It takes a genius to do the opposite.

This isn’t the first time Google has changed their logo. They have been redesigning their logo for years with one goal in mind: to make it simpler.

All successful businesses do the same, from Nike to Starbucks, because simple images actually making the meaning stronger.

What do you think of the new Google logo? Do you think you could learn a thing or two from the worlds largest tech company?

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