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How to Optimize Your SEO with Keywords Continued

In the last SEO optimization blog, we discussed only two of the three factors that affect your websites SEO. In this blog we are going to continue where we left off so that your website can perform well and rank where it should be organically. The last area to focus on to improve your SEO and really optimize your website is the quality of keywords and the website itself. You can judge the quality of your keywords and website by the following criteria:

Keyword Quality

High CTR

A high CTR (Click-through rate) is very representative, at least to Google, of the quality of your keywords and that your chosen keywords are relevant to your landing page. Typically, your webpage CTR also strongly effects your organic rankings. The higher your CTR is, the higher your organic ranking. By choosing quality and relevant keywords, you will start to see that your SEO optimization efforts will be reflective on your organic rankings.

Low Bounce Rate

A low bounce rate is definitely a positive quality about your choice of keywords and the quality of your site. There are any number of reasons why a potential customer will bounce from your website, but the most common are that your keywords weren’t directly related to what they were searching for, the quality of your webpage turned them away from you, or that they don’t know or trust your brand. A low bounce rate is indicative that your keywords and webpages are highly related to what they searched for and you will start to rank even higher for those particular keywords.

Webpage Quality

Short Loading Times

If your webpage takes a really long time to load, you can conclude that you have room to optimize for website performance. Not to mention all of the lost potential customers you would have if your webpages performed well. On top of that, if you have longer loading times, you will rank lower because Google requires fast loading pages. If you need help to optimize your webpage load times, here is a tool from Google that will be very useful.

Proper English

A very minor mistake in your spelling or grammar on your webpage will negatively impact your ranking in Google. Make sure you review your material before publishing it to your website so that a dumb grammatical error doesn’t hurt your company and website. If you need to, have other people you trust review your work. Having an extra set of eyes on your work will not only improve your the work you do, but it will help to optimize your website.

Limited Ad Space

If your webpages are cluttered with ads, that is very distracting and unattractive to consumers so Google penalizes those who practice this. What is considered too many ads? As long as your website doesn’t have ads filling in all possible white on your webpage, you should be fine. Try limiting it to two or three ads at the most. To add salt on the wound with ads on your webpages, having too many ads also slow down your webpage which will lower your rankings. To correctly optimize your webpages, having a balance of content and ads is the best guideline to follow.

Original and New Content

Content is an important factor to consider in order to optimize your website. Content increases the amount of links within your website and Google really likes that. There are various ways to increase the amount of content on your website. The most popular way of doing this is blogging, but blogging isn’t for everybody. If you are an ecommerce site that is continually updating your website with new pages for new products, that is another way of effective link building. Whatever method you decide to use to increase your content, the biggest thing is to make it original or unique to your website.

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Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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How to Improve Your SEO Strategy

When someone tells you that their website ranks #1 on Google organically, take it with a grain of salt. Ranking #1 on Google is a very difficult SEO task and goal for any company that doesn’t own that portion of the market. Powerhouse companies like Amazon, Apple, and Microsoft always rank very high organically because they capitalize on how Google ranks webpages and they also have a huge online presence.

 

Within SEO, as with everything else in the world, there are those who follow the rules and those who break the rules to succeed. We label the SEO practices within the rules as “white hat” and the opposite as “black hat.” By following the recommendations from Google, or practicing “white hat” SEO, you can safely and effectively strengthen your online presence. There are essentially two areas that Google focuses on with webpage rankings: page quality and relevance to the search phrase.

 

Page Quality

Google uses the popularity of a website as a proxy for page quality. Google measures popularity, from most influential to least influential, based on the click-through rate, bounce rate, short load times, grammar/spelling, ad space, and content. A high click-through rate shows Google that your webpage is popular with certain searches and a large amount of people find your website relevant. Having a low bounce rate means that those people who click on your website, don’t immediately click back to the SERP (Search Engine Results Page). The combination of a high click-through rate and a low bounce rate are a tall tale sign to Google that your website is very popular and your SEO ranking will be high for this portion.

 

Relevance

Relevance is the portion of Google’s ranking system that you, as a digital marketer, have complete control over. The foundation for your relevance starts with your keyword selection. There are three things you want to consider when it comes to keyword selection.

 

  1. You want to make sure your keyword selection is relevant to what is searched on Google. If your keywords aren’t related to what is being searched, you should expect your bounce rate to increase which will lower your SEO ranking.
  2. Another thing to consider when it comes to keyword selection is the traffic for that keyword. There is no point in ranking high for a keyword that no one searches for.
  3. The last thing to consider with keyword selection is the competition of that particular keyword. If the competition for your selected keyword includes Amazon or another online powerhouse, you might want to reconsider your choice because you most likely won’t be successful. You might want to try using a long tail keyword phrase, or a phrase that is very specific

 

After you have a strong keyword foundation, the next focus is appropriate tagging and labeling. Whatever keyword you choose for a specific webpage, make sure, I repeat, make sure that your chosen keyword appears in the URL, the title tag, the header tags, the main content, and the image alt text. Google cannot see your webpage, it can only read the code and tags that you make available. If you use your keyword in all of those areas, Google will be able to see that your webpage is related to your keyword because of the amount of times the keyword is found across the page.

 

Start Improving Your SEO Today

By following the suggestions in this blog, you will be able to see an improvement in your organic listing on Google and an increase of traffic to your website. This is only a guide on how to build an overall strong SEO foundation for your website. We will be discussing more ways to improve your SEO in greater depth in later blogs. If you want more SEO advice, this is a great link that has easy-to-understand steps for starting your SEO. Let us know in the comments below if you find any of these suggestions helpful or if you have any success from implementing any of these suggestions!

 

Need Help?

If SEO is new to you or you need help optimizing your website, look no further! Divvy is your source for digital marketing consulting and digital marketing management. Fill out the form below so that we can help fulfill your needs today!

 

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The Benefits of a Business Blog

At first, creating a blog for you business might seem intimidating and useless. After all, business blogs aren’t like personal blogs where you can share photos from your latest family vacation. However, that doesn’t mean business blogs are boring! In fact, there are many benefits that come from creating a business blog.

Be Seen

be-seen

 

A website is great for providing basic information about your company, but did you know that search engine algorithms focus on websites that provide continuous updates? This means that if your website isn’t creating new content, it’ll be pushed further and further back during internet searches. However, it’s impossible (and unnecessary) to constantly update your website itself. The best alternative is a blog on your business’ website. The blog updates will keep your website current. According to Hubsport, 95% of businesses with a blog report higher search rank.

Blogs are also a great way to find out who your target market is and when you can best reach them. This is because blogs come equipped with blog analytics that allow you to track which blog posts are most popular, what day of the week gets the most traffic, and what time of day is ideal to post. HubSpot survey’s show that 60% of businesses who blog acquire more customers. 

You may want to argue that social media is a better platform for sharing information. However, though social media has it’s uses (many of them!), the popularity of platforms ebbs and flows. Blogging is a consistent way to be visible on the web, regardless of your client’s social media platform preference. Not only that, but blogging provides more content you can share on social media! Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. (U.addresstwo)

Engage With Your Clients

be-engaging

 

Business blogging is a great way to share useful information with your clients. By posting about your products, the process, or interesting industry related tips, you can build your brand and prove to your clients that you know about your business. Contentplus points out how 60% of consumers feel more positive about a company after reading custom content on its site. The reason? According to TMG Custom Media, 90% of consumers find custom content useful, while 78% believe that companies behind content are interested in building good relationships. When people believe a business cares about them, they’re more likely to care about the business in turn.

In addition, blogs provide an excellent platform to get feedback from your clients. As customers engage with your blog, you can learn what their needs are, and find ways to meet those needs. Even bad reviews are good reviews when you can use them to make your company better.

Now What?

be-here

 

Want a blog for your business, but don’t know where to get started? Contact us. We’ll help you set up everything you need to make your business blog a success.

 

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