marketing campaign

Divvy Pizza Box Marketing Campaign: Wave 1

The best marketing campaigns come in waves. We’d like to introduce you to the first wave of a marketing campaign from Divvy by Alexander’s.

First Look: The Box

We’ve put a lot of effort into this design. If you look at the box, you’ll notice fake grease stains, as if it had really carried a freshly baked pizza. That kind of attention to detail is enticing enough to get just about anyone to open up the box and see what’s inside.

Each box also uses variable data. The recipient’s name is right there on the top, helping it feel extra personal–like we bought you a pizza and delivered it to your office.

Which is exactly what we’re promising! All our recipients have to do is sign up for a quick demo to see what Divvy can do for their business or franchise. Lunch for the demo will be on us, in the shape of 10 pizzas brought straight to their office.

Check out this video to see everything we’ve included in the box.

What’s Inside: Brochures and Surprises

Once a recipient has opened up the box, right away they can see how we’re getting them hungry for our special offer. Our brochure looks just like a real pizza, ready to go. You can almost smell the sauce and melted cheese, can’t you?

The brochure gives a quick overview of what Divvy does to stoke the recipient’s interest. Of course, we’ve also included plenty of spot varnish on both the front and back! It’s not just to make the pizza design look tastier; again, it’s to keep our customers engaged with the print piece. Spot varnish or foil are great ways to do that.

A personalized, laminated letter with more information comes beneath the brochure. The letter not only offers a direct call to action, but offers information in return so that the recipient can get in contact with a sales representative.

Divvy identified other decision-makers within each company to send a box to, rather than sticking with just one per company. Then, we’ve linked the people within the organizations in the letters with more variable data. That gives each person an opportunity to connect with someone they already work with and collaborate regarding our campaign.

Finally, we’ve included a pizza cutter. We want to make this fun, not just in the design but in the actual items inside. This keeps us in the recipient’s mind every time they use that pizza cutter.

The interesting challenge in this campaign came from designing a setting that could hold the pizza cutter. It had to hold it snugly, but not so snugly that recipients couldn’t get the pizza cutter back out. Naturally, though, our talented design department was able to find a solution that looks amazing.


This is just one example of what Divvy could create as part of a marketing campaign. Stay tuned for wave two of our three-wave campaign. IF you’re interested in seeing what Divvy can do for your business, call or contact us today!

Pack-Outs for Your Print Marketing Campaigns

Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?

Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!

Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.

Pack-Outs for Your Promos

Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:

  • Quarterly marketing build-outs
  • Promo packages
  • Marketing auto-shipments

In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.

The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!

Shipping Your Pack-Outs

Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.


How Pack-Outs Work

Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Reach more people with direct mail

At Divvy, we believe that businesses are rewarded for being well rounded. Having a strong digital marketing strategy in place is a great idea, but may not be successful depending on your audience.

On the other hand, avoiding digital media and focusing all of your efforts on print advertising may isolate your audience. We help our customers balance all forms of marketing and provide solutions to help get their business recognized.

One method of marketing that we’ve seen work time and again is direct mail. You may ask yourself, “How is that possible when the whole world is becoming increasingly digital?” The answer is below:


direct mailDirect mail is no where near dead. It is thriving. Let Divvy help you with your own customized direct mail campaign. Please, contact us.