marketing optimization

3 Digital Media Solutions to Enhance Your Print Marketing

Digital marketing goes hand-in-hand with postcard marketing. At Divvy, we’ve always said that your marketing and advertising efforts will be stronger when you combine the two. They are incredibly powerful on their own, so imagine what you can accomplish with both!

Actually, you don’t have to imagine much longer. Here are three trends we think are most helpful for your digital and print marketing efforts.

ONLINE FOLLOW-UP

Once someone has read your postcard, and had a positive response to it, they’ll visit your website. And, unfortunately for your ROI, that’s where it ends. Google Analytics reports that 96% of browsing people will leave a website without taking action if they’re visiting for the first time.

That doesn’t do much for your business, does it?

Digital marketing, however, helps your postcard retain its original effectiveness when you use follow-up. You can advertise to your intended clients across Google and other browsers by using cookies. Your customers will keep seeing reminders about your products until they’re ready to come back and buy something from you.

SOCIAL MEDIA FOLLOW-UP

Much like the above, you can reach out on social media to make sure visitors to your site keep coming back. Facebook, Instagram, and Pinterest all allow advertising, which you can use for specific customers if they’ve looked at your site before. And since we’re on social media so many hours of the day, this is bound to be effective.

MAIL TRACKING

Wouldn’t it be nice to know roughly when your clients will be picking up their mail and seeing your postcard? You would be able to plan for phone calls wanting more information, targeted social media posts reinforcing that data, and more.

With mail tracking, you can do these things! Implementing such a feature into your system would let you see when mail is scheduled to arrive in mailboxes. You can better be able to staff customer service representatives at that time, plan on social media, and engage with the campaign.

 

These trends are most effective because of the way they combine social media and internet browsing to your print on both ends. It’s difficult to try just digital or print on its own. Keep on top of tracking and reminder systems by using these trends, and you’ll see your postcards pay off!

How to Optimize Your SEO with Keywords

Picking the correct keywords for your website is very important for your SEO (Search Engine Optimization). Your keywords can either significantly help your website show up on the first page of Google, or your website will be lost among the dark domains of the second page, or even worse, the third page. Statistically speaking, less than 10% of online searchers actually go to the second page. This means your chances of being seen is slim to none if you aren’t on the first page. Google uses various criteria to measure your website, but there are three main areas that you should focus on to start improving your website: keyword phrase, relevance, and quality. We will only focus on the first two in this blog: keyword phrase and relevance.

Choosing Your Target Keywords or Keyword Phrases

When choosing your target keywords and phrases, there are a few things you will want to consider: the relevance to the topic, traffic, and competition.

Relevance

Make sure that your keyword or phrase is about your product or service. If you are selling jewelry and your keyword phrase is about headphones, your keywords are definitely not going to help your website at all. If you have a product that most consumers aren’t familiar with, try using a keyword that consumers are familiar with and would probably use to search for what you have to offer.

Traffic

There is literally no point in using a keyword or phrase that isn’t searched. You might be able to dominate that keyword or phrase and always rank #1 on Google for it, but if there is no traffic going to that phrase, then you are wasting your time and money. Make sure that when you do your keyword and phrase research that you only consider ones that have consistent traffic. There are many resources available to digital marketers to do keyword research. We suggest using Google Adwords because it is data directly from the source, it is free, and it has plenty of features to help you make informed decisions.

Competition

Now that you have found keywords and phrases that have traffic, you need to consider your competition. I suggest typing your chosen keywords and phrases into Google to see who shows up. Are there any large corporations? Are there any specialty stores? You need to see how hard it is going to be to get your webpages on the first page.

Relevance of Your Keyword Choice

Now that you have decided on and mapped what keywords or phrases you want to attribute to each webpage, the next step is to make your entire webpage relevant and optimized for that keyword or phrase. Make sure keyword or phrase is located in the URL, the title tag, header tags, within the main content of the page, the image alt text and file name, anchor text and structured data. By ensuring your keyword or phrase is contained within those areas, you can be confident that your on-sight SEO for your webpages have started to be optimized for the first page of Google.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!

 

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How is your business marketing measuring up?

It’s easy to measure success in the finance department–are this months numbers bigger than last months numbers. However, focusing solely on financial growth blinds your eyes to areas where your business may be excelling. Areas like marketing optimization, customer experience and innovation frequently go overlooked, but they are some of the most influential factors benefiting your business.

Broaden your view and you may realize that your business is performing well, or could be performing better in some of these areas.

Brand Health

Are people reviewing your business online, and are the reviews favorable? Reviews are just one way to measure brand health; Twitter and Facebook are equipped with insightful measurement tools that can help you gauge public perception. Are people “sharing your voice” by retweeting or reposting? Look at your social media insights and find out.

Marketing Optimization

Are your marketing efforts going unnoticed by your target audience? The most common answer why this happens is because you’re not speaking their language. Research your audience. Talk to them face-to-face. Learn their likes and dislikes. Once you truly understand them as people, you will know exactly how to get them to act.

Revenue Generation

This seeks to answer what percentage of revenue is generated by marketing. Google Analytics can show you in detail which paths your customers are taking online to reach your site. Tallying how many online sales were referred by your social media content is the most effective way to measure revenue generation.

Operational Efficiency

Have your marketing team answer this one question — did we make more than we spent? Did you design an expensive direct mail piece that was widely ignored? Are you paying for SEO or PPC but generating less revenue online? Finding effective and inexpensive solutions is the key to improving operational efficiency. Many successful companies accomplish this by getting their product featured in the news, or talked about by influential bloggers.

Customer Experience

Marketing isn’t only about making money, it should find ways to save it too. Accomplish this by answering your customers questions before they even ask. Last year, Sony was having a troubleshooting problem with one of their products, and noticed that one of their customers was providing answers online. They published their answers on their website and avoided hours upon hours of phone calls from confused customers; saving the company $350,000.

Innovation

Another money saving technique for improving products is to have your customers innovate it for you. Domino’s asked their consumers to submit their own pizza topping combinations and recipes, and agreed to compensate successful recipes with a percentage of sales. One of their customers made over $27,000 last year for their recipe, while Domino’s made many more thousands from their innovation.

Finally, to answer the question, how is your business marketing measuring up? If it’s not where you expected, we’ve highlighted some important areas where you can improve.

Let us help you get started. Contact us below.