marketing tips

5 Reasons to Create a Marketing Calendar

Marketing calendars are essential tools for any business. They’re fluid but organized, there to help you manage your campaigns through a month, a year, or even longer. Whether you use Excel, Google Spreadsheets, or another program, these turn your hours of marketing planning into a simple, coordinated resource. Here’s why you should be creating an updated, widely-used marketing calendar in your business!

1. Unified Messages

Creating a marketing calendar allows your team to stay on top of your branded messages during a campaign. You may have an overall product or service you want to push for a month or a quarter. Organizing and unifying your messages through a calendar can help your social media posts, blog posts, and advertising materials to work together on this goal.

2. Promotions

Along with promoting particular products, using a marketing calendar can synchronize your offers, like discounts and special deals. This allows you to space them out as you need for your business, rather than risking all of them becoming clumped together in one part of the year.

3. Organizing Team Members

From project managers and content writers, to creative team members, everyone will need to stay on top of their job and what must be done to proceed with the project. Coordinate their efforts through the calendar. This helps everyone see what their tasks should be, and how they contribute to each marketing campaign or project. This is not only good for keeping track of who does what; it’s good for helping your employees feel and stay productive.

4. Accountability

Marketing calendars helps managers–both at the franchisor and franchisee level–stay on top of all that work. Creating a marketing calendar holds each team member accountable for thier piece of marketing tasks. You can use the calendar to establish deadlines for each member and piece of the project as well. With the help of this tool, you’ll be able to make sure your projects, posts, and advertisements go out on time.

5. Trends

Each marketing calendar helps you plan for the consecutive year. What worked and what didn’t? While trends come and go year by year, there will be some that resurface. For example, you might see what worked on holiday campaigns, and build on that in coming years. Using a marketing calendar can help you keep better track of how to use this to your advantage.

Put your marketing calendar to use with Divvy! We can help you schedule your marketing campaigns and print projects. Call or contact us today.

5 Terrible Types of Advertising Campaigns

The best campaigns succeed because of social media and using their audience. But there are times when even these great tactics fail. Due to oversight errors or misused attempts at humor, some ad campaigns have not only failed, but caused an enormous backlash.

Save yourself the need to apologize later on. These 5 failures and campaigns to avoid show you what not to do in your marketing.

Campaigns Revolving Around People

 

Having a spokesperson or a recognizable face of an ad campaign can be very effective done right. However, there’s always an element of unpredictability, which is why family-centered chains often use fictional and sometimes animated characters.

One such example is Paul Marcarelli, once known as the Test Man asking “Can you hear me now?” for Verizon. But he didn’t necessarily love working for them. His career at Verizon included a draconian contract, homophobic harassment outside of work, and even being fired over email. So he started looking at the claims made by other mobile companies, and found that there’s generally less than a 1% difference in reliability. So he chose Sprint, which gives the same reliability within that one percent for less. This is great for Sprint, and not so great for Verizon.

Another more infamous example is Jared Fogle. He rose to fame by losing weight with Subway’s healthy food, and became a spokesperson for the company.  However, a scandal came to light over child pornography. He later pleaded guilty and is now serving time in jail. Subway went through a lawsuit by Fogle’s ex-wife claiming that they hadn’t acted on complaints against Fogle.

While you may not always guess at the secrets your employees hold, you should take complaints about these seriously to avoid backlash against your company. If you receive such complaints, take action rather than ignoring them in hopes of protecting an ad campaign.  Also, treat your spokespeople fairly so that their switching to another company doesn’t end up damaging your brand or strengthening your competitors.

Inappropriate or Shock-Value Humor

 

In an attempt to be funny, some companies latch onto any series of jokes without considering how their customers will react. These jokes may be questionable, to say the least. Whatever an individual’s feelings towards political correctness, marketing campaigns should not aim to make stereotypical or suggestive jokes. You’ll only succeed in driving off customers or starting a fight between them, as IHOP did with these captions–particularly with a suggestive image.

Before launching a campaign, find your voice. You can’t get away with not offending everyone. But sticking with your brand and avoiding humor for the purpose of shock value will avoid the backlash following these ads.

Forcing Product

Image result for u2 apple download songs of innocence

 

In 2014, iTunes and U2’s album “Songs of Innocence” forcibly downloaded onto over 500 million computers and phones. The biggest album launch in history seems like a massive success as far as numbers go, but reality says otherwise. Annoyed fans complained enough that Apple launched a removal tool. A later Q&A session with lead singer Bono revealed that the band feared that the album would have sold poorly without this forced promotion. As it was, reviews were mixed about the album.

If you have a great product to sell, let your customers come to you. Don’t force it on them. All you’ll end up doing is taking space and giving them something to complain about, which will only harm your future sales.

Suggesting Criminal Behavior

Image result for bloomingdale eggnog ad

 

Bud Light and Bloomingdale made the terrible mistake of suggesting alcohol to lower inhibition–in a bad way. Meant as light-hearted jokes or a promotion for spontaneous fun, their alcohol campaigns (respectively “The perfect beer for removing ‘no’ from your vocabulary for the night” and “Spike your best friend’s eggnog when they’re not looking”) came across as sexually predatory. Though the companies themselves may not endorse this behavior, their ad campaigns suggest they–or someone on their marketing team–think otherwise.

Before putting out an ad campaign, think hard about what you’re suggesting. Does it promote dangerous or criminal behavior? Does it promote anything that is inconsistent with the values your brand and company want to uphold?

Mad Libs

 

The New England Patriots and Mountain Dew have learned the hard way not to play mad libs with the Internet. While it seems like a good idea to let your consumers pick the name of products, there will be those followers who seize the chance to offend or make filthy jokes. It certainly gets press attention, but the backlash won’t be worth it. For one, these pranks can damage your brand. Allowing others to mess with your social media and product image in such a way associates your brand with undesirable content.

If you do want to involve your consumers–and you should–make sure you have an adequate filter to avoid such fiascoes.

Easy Marketing Guidelines for Postcards

When you’re planning a marketing campaign for your small or independent business, postcards stand out as a proven and cost-effective way to engage your audience. Well-designed postcards are easy for your clients to hang onto, unlike emails that can get trapped in a spam folder or deleted. Plus, according to the USPS, recipients are more likely to read or scan postcards than many other marketing materials.

Here are a couple of simple guidelines to help your postcards be as effective as possible for your audience!

 

Give a call to action

Some postcards fail because they do not include any sense of urgency or create a call to action for the recipient. Without a call to action, your audience will have only information—which can quickly be forgotten. Include a “next step” for your audience, and watch your sales improve! This should go beyond simply “call us now!”—be specific for maximum effect. Tell them why they need to contact your business today, rather than in a week. If you can, include an invitation to an upcoming event, such as a grand opening or sale. Or, you can use a promotion like a coupon to encourage your audience to engage with your business in a certain time frame.

Pay attention to the details

Recipients often associate imprinted postage, or indicia, with spam or junk mail, and your postcard may be thrown out before it can deliver your message. Take that extra step to purchase a first-class stamp, which will look better and more personable.

Remember also to check over your copy for any grammar or punctuation-related errors. Mistakes such as these come across as incautious or unprofessional, and can drive away your customers. Even if you have run it through a spell-check, it’s good practice to check for awkward phrasing or unnecessary repetition. Before printing your postcard, read it aloud and/or send it to someone else for a review. The more eyes, the better—someone may catch something that you have missed!

Also, though it may seem obvious, but double-check your postcards for phone numbers, website URLs, and physical addresses. Make sure that your card contains the contact information necessary for recipients to act on your call to action. This removes the recipients’ need to look you up and possibly lose interest in the meantime.

Maintain consistent branding

While it’s good to change up the design to keep it from getting stale, you’ll need to use similar colors, fonts, or taglines on all your postcards to create an association between your business and your audience. It’s important to maintain consistency and frequency so that when a recipient of your postcard campaign thinks of a certain type of business, they picture yours. Changing your branding without warning or otherwise being inconsistent may generate some confusion, especially with new clients.

Invest wisely

Along with checking details, it will be worth your while to invest in good design and copy writing. Though not every recipient will know the nuances, they may notice that something is off, and you’ll lose credibility. Those who do may not respond well to mistakes, and you risk losing their business.

Postcards are easy to print and cost-effective, so don’t skimp on these important factors! Your postcards deserve the very best efforts, as does your audience.

With these simple tips, you’ll soon have an excellent and engaging marketing campaign!

 

 

How to Strengthen Your Franchise: Avoid These 7 Costly Mistakes

When investing in a franchise, you want to ensure that your business will continue to receive success. Strengthen your franchise by avoiding these 7 mistakes that could harm your brand and lead to franchisee failures:

Inflexibility

As the franchise owner, you are in charge of making the major decisions that effect your entire franchise chain. However, don’t be so tightfisted that you’re unwilling to listen to the ideas your Franchisee owners have. You don’t have to agree with everything that they suggest, but be open to new ideas that can strengthen your franchise and brand.

Expanding Too Quickly

A franchise is meant to grow and succeed, but it doesn’t (and often can’t) happen all at once.  ooking back on its first four years of operation, admitted that one of its biggest early mistakes was leaving the markets of the Southeastern states before it was ready. It granted several franchises for locations in California, which, one after another, turned into nightmares for franchisees and franchisor alike. The franchisees were simply too far from the company’s headquarters. Support and training were difficult; regular monitoring and assistance were nearly impossible given the expense of travel. Small difficulties went unattended and grew into large problems that eventually led to costly restaurant closings.” Let your franchise grow comfortably at a rate that you, the Franchisor, can maintain.

Hiring the Wrong Franchisees

Along the same lines, when you do decide to add more franchisees, take the time to hire someone with a business ethic that matches your own. Andrew A. Caffey suggests that, “The best way to avoid this problem is to make sure the franchisor is adequately capitalized to allow for slower, more measured growth, and allow time for the company to identify the best prospective franchisees possible.” Remember, this business is supposed to last long term. Invest the necessary time it takes to hire the right people.

Forgetting Employees

Now that you’ve hired the right people, be sure to take care of them. Understand the reasons they are working for you so that you can ensure their needs are met. Do your employees enjoy the flexible hours? If so, applying stricter hours to all franchisees could be a big mistake that could loose future employees. Are they working for you because they believe in your product? Then changing the product too drastically might scare them away.

Remember, dedicated employees mean a thriving business. Be sure to care for them and meet their needs so that they can continue to meet the needs of your customers.

Cutting Costs that Compromise the Customer

Saving money on unnecessary costs is a good thing, but compromising the customer’s experience is not. Just like with your employees, be aware of what keeps your clients coming back again and again. Do you have special discounts or deals that they look forward to each month? Getting rid of them altogether may be a mistake. Is there a special item on your menu that your customers adore? Find what keeps your customers coming back, and give them the quality experience they have come to know and love. Remember, it is much easier (and cost affordable) to retain a loyal customer than entice a new one.

Not Sharing “Secret Sauce”

Each business has secrets to its success, whether its a special recipe, a method of training employees, or the attitude with which it receives potential clients. President of Osteo Strong Franchising, LLC, Kyle Zagrodzky, puts it this way: “Entrepreneurs are charismatic, and when they’ve built a successful business and start considering franchising, they often severely underestimate how much of their personal touch makes that business thrive. To win on a massive scale, a franchised company has to be duplicable, but you can’t replicate yourself. Franchisees have to feel connected to the spirit of the brand, and the best way to do that is through great educational resources. Offer franchisees immediate, easy access to a full suite of educational tools that will show them the recipe for your secret sauce so it can be recreated in every unit.”

Trust your Franchisees with the secrets to your success so that your brand can continue to thrive.

Brand Inconsistency

Your brand is how your customers recognize you. If your logo or brand colors are changing from location to location, it will confuse customers, and make some of your Franchisees start to look like cheap knock-offs. Keeping consistency is especially important when rebranding your business.

It’s not all just about logos, however. Are you updating your franchise menu? Offering a new discount? Branded marketing materials should be consistent across your brand, and for that to happen, they need to be easy for your franchisees to access. Here at Divvy by Alexanders, we specialize in helping Franchiees keep branding consistent over all of their social media and print marketing materials. Find out more about Divvy here, or contact us in the form below for additional information.

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Avoid These 5 Obnoxious Business Tactics

Marketing is necessary to make businesses successful. But there’s a big difference between successfully promoting your business, and annoying your customers. Here are 5 ways you can tell if your business is scaring away clients:

Not Listening

If you’re constantly interrupting or talking over your customers, they’ll fill disrespected. Not only that, but they’ll be unable to communicate their needs to you. Remember, the whole point of selling a product is not to sell the product, but to meet the needs of your client. Let your customers do the talking so that you can find out what your customer needs, and provide it. This will help sales happen naturally, rather than scaring potential customers away by stuffing unwanted products down their throats.

Not Knowing About Your Product

A business can’t make recommendations unless they fully understand the benefits of their product and how it’s different from the competition. An American Express survey found that 78 percent of consumers have abandoned a purchase because they had a bad experience with the company’s representative where, often, they knew more about the product than the representative did.

Cold Calling

Phone calls can be a beneficial marketing tactic for the right business, but too often business call at inappropriate times. Do your research, and don’t attempt to call your clients early on a Saturday morning, or  during the family dinner hour.

Additionally, if you do cold call, make sure you don’t do it aggressively. Though charities and donation agencies all have a great cause to support, particularly as the holiday season gets closer, no one will want to support your agency if you call once a week or more. Honor your do-not-call lists.

Email Spamming

In a similar vein, everyone loves a good discount, but not everyone needs a new discount in their mail everyday. Sending weekly deals and specialty announcements about unique promotions are a great way to keep your customers informed and help encourage purchases. However, urging your customers everyday to come back and buy something new is going to get you nowhere but the spam folder.

Inconsistent Quality

Your customer service and product quality must be consistently good. Otherwise, customers will stop trusting you and your brand, and stop purchasing. Don’t scare away your loyal customers by giving them poor quality service or products.

Need help with creating a consistent Social Media? Staying on Brand? Providing consistent quality products and marketing in your franchise? We’re here to help! Contact us in the form below to get started:

 

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Why Snapchat is a Must for Your Business

Snapchat is paving the way for the future of social media marketing. All of the features and content updates to the app thus far have only increased the effectiveness of the app in reaching a larger audience, making it one of the great up and rising social media platforms for businesses. Just to throw some numbers out, Snapchat has over 100,000 daily users. Another noteworthy statistic is that there are 10 billion daily video views each day for the companies that participate. With the potential in those numbers in mind, here are a couple of reasons why Snapchat is paving the way for social media marketing and should be implemented in your digital marketing strategy.

Unbelievable Reach

Snapchat is one of the fastest growing social media platforms on the market today. Snapchat reaches over 60% of all Americans with a smartphone and ,on top of that, more than 70% of Snapchat’s users are millennials between the ages of 18 and 34. Like it or not, millennials are the future target of marketing because they will be entering the workforce and spending money. If you want your company to get a competitive advantage in the long run with marketing, adopting the right platforms and targeting the right audience is key.

Snapchat has the potential for reaching more consumers than any other platform. This means that anyone with a smartphone has access to it. The potential reach is growing everyday as more and more millennials and non-millennials download and start using the application. To put this in perspective, Snapchat now has more users than Twitter and is quickly catching up with Facebook and Instagram. With Snapchat being the fastest growing social media platform, the reach alone is enough evidence to adopt this platform in your digital marketing strategy.

Brand Awareness

Snapchat is the king of brand awareness. There are multiple features that allow brands to spread their name effortlessly. A couple of the big ones are as follows:

Snapchat Geo-filters

Geo-filters are simply amazing. Geo-filters are very simple to set up and they are really cheap. The way that geo-filters work is that a company will design a filter that will be used for promotion or brand awareness. After the design is completed, you buy a geographical location where people can access and use the filter you created. After your filter has been up live on the app, it will run in the specific location(s) for 24 hours, then it will disappear unless you pay for those locations again. There are plenty of companies and organizations that have successfully used these filters, you can see them here. Whether you work for a big company or a small company, this Snapchat feature is cheap enough to be worked into your budget and it is definitely worth it.

Snapchat Stories

Snapchat stories are revolutionary for the social media world and the marketing world. Just how stories work for each user, the business stories also disappear after 24 hours. The content and advertisements within these stories are watched more than videos and content on Facebook, with Snapchat coming in around 10 billion views each day and Facebook having around 8 billion views each day. The biggest difference between the video viewing experience on those two platforms is that Snapchat is more interactive and has more engagement. In order to view a story on Snapchat, the user has to manually click on the story, which is very different than the automatic video play feature in Facebook. This means that those who view your story actually want to see what you have to offer. After clicking into the story, the user again can swipe to whatever story or video is most interesting to them, thus increasing user engagement.

These features are just the beginning. Snapchat is going to continually update their platform and introduce more attractive features that companies can use to their advantage. The biggest question is, are you going to be an early adopter? Or are you going to fall behind and get lost in the digital crowd?

Need Help?

Struggling to figure out how to make your marketing effective? We have your back! Here at Divvy, we provide valuable digital marketing strategies and social media content for you to help your online presence by stay engaging with your audience, maintaining consistency, and keeping up-to-date with content. Contact us to see how Divvy can make a difference for your company today!

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Creating Suspense on Social Media

Creating suspense on social media is easier than you think. You will be ready to create audience anticipation in a matter of these three steps:

Know Your Social Networks.

Each social media platform has unique advantages and disadvantages. For example….

 

Facebook is a consumer-focused social network with high engagement. Fan pages integrate within newsfeeds, allowing content to go viral. It is a good place to post industry-related articles, pictures or videos but a bad place to make a sales pitch.

 

Twitter is a micro-blogging platform for rapid and efficient distribution of information. It is great for joining in on conversations with ‘hashtags’ and news updates. Twitter is a fast-paced platform, and companies often don’t know how often to tweet or how to engage or respond to followers, hurting their online presence.

For more information regarding differences between social networks, click here and here.

 

Remember to consider the demographics each channel attracts. Match your target audiences to the appropriate channel(s) they would use.

 

Don’t forget that each platform has its own culture. Fill out your profiles according to the culture with avatars, cover photos, bios and profile information. Also, use the language your target audience would use to find you.

Make a Plan.

It’s time to make a plan. Whether you are announcing a new store, product or service, there are a variety of tactics you can implement to create suspense on social media, including:

  1. Release countdowns
  2. Giveaways
  3. Behind-the-Scenes and Sneak Peeks
  4. Media Hooks
  5. Fan Competitions
  6. Scavenger Hunts

 

Giveaways are great ways to build your audience, while fan competitions are best to get your fans engaged. Media hooks include the following options: product packaging, branded art, soundtracks, demos, or trailers. If you don’t think a media hook is right for you, consider a sneak peek of how a product is made or a service is prepared.

 

Whatever you decide to do, make sure it is in line with your social network(s) and target audience(s).

Engage with Your Audience.

Don’t forget to engage with your audience throughout the campaign. Anticipation and suspense brings forth mystery and curiosity. Do you know what that means? Your audience is going to be asking questions. You need to be the one to answer them. Don’t let the media – or anyone else, for that matter – tell your story for you.

 

Re-tweet, like, comment and respond to all communication from your audience(s). Become a thought leader by being credible and reliable. You’ll have people begging to know what’s next.

 

If you still need help crafting a plan to create suspense on social media, call Divvy. Divvy specializes in social media marketing. Call 801-224-8666 or fill out the contact form below.

 

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Words Per Post | The Perfect Word Count for Your Blog

Words per post refers to the number of words in each blog post. There’s a lot of data out there determining the “perfect” number of words for a blog post, but a lot of that information is conflicting. With that said…

 

How do you determine the right depth for your blog post? Is there a golden rule? The answers to these questions are both simple and complicated.

Determining the Perfect Word Count

Determining the perfect word count is complicated. Some bloggers praise shorter blogs while others support longer ones. At Divvy, we follow a variety of SEO tactics, including each post containing minimum of 300 words.  This is our minimum, but again the perfect word count is complicated. The best answer to the question is dependent upon the content.

 

words per post dependent upon content

 

The depth of your blog posts should be led by the content of your post. Are you answering a simple question? Or offering unique insight? You want to provide enough answers to your readers without getting fluffy or off topic.

 

The best rule of thumb: Offer benefit to your readers.

250 to 300-word posts are good for short, sweet, and straight to the point blog posts. You can offer a quick overview of a concept or answer a simple question in these types of posts. This post, for example, contains 435 words. See how I answered a question without overloading you with information? That’s why shorter posts are more frequent. They are easier and faster to write and still useful to readers.

 

600-word posts allow you to join in on the conversation with greater detail. There is more room for depth, discussion, and creativity.

 

900-word posts require more research, details, and depth than that of the previous shorter word counts. With this length of post, you need to understand the topic and provide more information to your readers.

900-word posts can discuss information on a general subject or detailed information on a specific topic. With this length of post, you can get more specific with points and subpoints.

 

1200-word posts are full of relevant, detailed information. There is no fluff in these posts, only rich content. If you are writing an 1200-word post, make sure that your content will meet the expectations of your readers.

 

As you go about writing your personal or business blog posts, make sure you offer the right amount of information to the person who found your blog. If you don’t, they won’t return.

 

Does your business or franchisee need help with blogging or SEO? Call Divvy at 801-224-8666 or fill out the contact form below. Our team specializes in these areas. Talk to you soon!

 

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How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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How to Limit Distractions

Distractions are everywhere. They are on your desk, on your phone, and even sitting across from you. That’s not even the worst part – they make you less productive at work. Dr. Gloria Mark of the University of California has found that it takes an average of 23 minutes to resume a task after distraction occurs. Twenty-three minutes! How many times do you get distracted each work day? At least two to three times? That alone is one hour of wasted time according to Dr. Mark. Ready to limit your distractions? Here’s how:

Limit Screen Time.

That includes your smartphone, your smartwatch and even your computer – if applicable to your industry. Stop watching your phone for text messages or phone calls and stop responding to Facebook messages and Instagram comments every time your phone beeps. Silence your cell phone, shut down your smartwatch and get back to work. These little distractions occur often and have the ability to completely derail your productivity.

It might not be reasonable for your job to completely shut down these personal devices all day. That’s okay! But if you’ve ever said “I’m just going to check my email really quick” and 20 minutes later you’re still replying to people, you need help. Set times, reasonable times, in your work day when you can take take a few minutes and respond to emails and missed calls.

Maybe you can get away with only checking your email two to three times per day. Or maybe you can have an automated response for text messages to let people know when you will be available and to try calling back at that time. However you choose to limit your screen time, start doing it now.

Try the Pomodoro Technique.

If you can’t make the time-setting technique work, try the pomodoro technique.  Work the hardest you can work for 25 minutes and then take a 5 minute break. This works for a lot people because it lets you start something knowing there is an end (and reward!) in mind.

Don’t get discouraged with a seemingly never-ending project. Try out the pomodoro way and take short breaks to relax and rejuvenate yourself.

Make a To-Do List.

Become one of those make-a-list and check-off-as-you-go people. They know how to achieve satisfaction one step at a time. Keep your list manageable, concise and current. Start each work day with the 5×5 Rule. Determine what the five most important tasks of the day are and do your best to complete each of them by 5 p.m. Check off as you go and relish in the satisfaction.

Clean Up Your Workspace.

Remove any unnecessary clutter from your workspace. Why? The less stuff your eyes see means less visual stress, and less visual stress means less distraction. It’s that simple.

Keep Your Internal Distractions in Check.

Internal emotions such as hunger, thirst, tiredness and worry can affect your mental capacity and attention span. Go to work well-rested, full and hydrated. Don’t forget to eat a nutritious energy-boosting lunch!

 

Distractions are hard, but it’s even harder if you need help maximizing your marketing efforts and you’re being interrupted too often. Need help? Partner up with Divvy. Divvy helps franchisees stay on-brand and focused when it comes to marketing. Call our office at 801-224-8666 or fill out the contact form below.

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