marketing tools

Making the Most of Your Marketing Calendar

You already know you need a marketing calendar for your business to succeed. But it’s not enough just to create one; you’ll need to use it right to make it truly effective for your business. We’re sharing our tips on how to utilize your marketing calendar for top-notch marketing campaigns.

Pair It With Tools

Sprout Social and other media management software put your calendar into action. Software like this schedules your messages across a variety of social media platforms and brands.

For easy access to the marketing calendar, use a spreadsheet in the cloud. At Divvy, we like to use Google Spreadsheets. Live updating and easy sharing make it simple for everyone to stay up-to-date on the latest information. Whatever you use, make sure it’s accessible, clear, and updates easily. Your users, whether only in the marketing department or across various parts of your company, will appreciate it!

Schedule Production Timelines

Use your marketing calendar with other departments in your company. Sharing access to the marketing schedule means your products and advertisements can be ready to go by the time the online content and campaigns are ready to go. A coordinated, company-wide effort between production (including design), marketing, and sales helps everyone stay on track. When the final product is ready to go, it’ll be easier to get out on time, and will be more successful to your clients.

Time Your Campaigns

Using your marketing calendar from year to year can help you target the best times of year to run campaigns. While it might seem like the best idea to be constantly running a campaign, your clients may not agree. If your products and services are always on sale, customers may either find the emails/ads annoying or believe you’re hard up, whether you are or not. Space out your sales and big promotions. Leaving that gap between campaigns keeps customers hooked for when there is a sale or new item.

Having some space between your campaigns also can help your production and marketing teams gear up for the next one more easily. This can make your new promotion an even bigger success.

Encourage Accountability

Create accountability by adding due dates for each person responsible. You could try doing this by adding columns if you’re using a spreadsheet, or by sending automated reminders and follow-up to each person responsible. You’ll be sure that everything from product creation to advertisement design to actual posting is done on time. This can help a campaign run much more smoothly.

Make Your Calendar Flexible

Remember: the best marketing calendars are flexible! This lets others contribute, or allows for when an idea doesn’t work out. It also makes it easy to change gears and incorporate what does if you turn out to have a wildly successful campaign. There is no real right or wrong way to build a marketing calendar. Its success comes from shaping it to fit your business!

 

Want to make your marketing efforts succeed? Call us today or fill out the contact form below.

 

5 Best marketing automation tools

Marketing is a crucial part of any business, large or small. It is also one of the busiest departments. Engaging your target audience, promoting products and events, advertising, SEO, social media; there are numerous tasks that need daily attention, which can really ware on a marketers creativity.

Thankfully, there are online tools to help make this more manageable.

The best marketing automation tools give businesses the capability to schedule social media and website content ahead of time, so they can focus on other important tasks during the workday. These tools also offer thorough monthly reports to help marketers measure their efficiency and make adjustments if they need to.

If you are looking for a simple solution to boost your marketing efficiency,  we recommend…

Marketo

best automated marketing tools

Marketo is a robust system that allows users to post content to multiple social media channels and websites. It offers real-time personalization to assist customer engagement, measures marketing ROI, and provides budgeting tools and marketing calendars for a monthly price of one to three thousand dollars.

Pardot

best automated marketing tools

Pardot designed a program to help drive sales through marketing emails, lead generation and content marketing. It offers branded email templates, real-time sales alerts and multi-channel social media marketing. The cost of the program is around one to three thousand dollars a month.

EloquaEloqua

Creating marketing campaigns to help support your sales initiative is made easy with Eloqua. This program offers many of the same tools, but adds on a webinar function for further online engagement, pitching and up-selling. Basic access to this program is two thousand dollars per month.

Customer.io customer.io

Customer.io analyzes your customers behavior and sends them targeted, personalized emails. This is an effective lead generation technique that has helped increases sales for many small businesses. Pricing for this program is based on consumer base and email frequency, but the most advanced level of this program is just over a thousand dollars a month.

HubSpotbest automated marketing tools

Hubspot offers a full spectrum of automated marketing tools such as blog publishing, social media posting, search engine optimization plus in-depth reports and analysis. Hubspot has helped many businesses generate sales leads and improve their customers experience.

Divvy also offers automated marketing tools. We use them every day to improve our clients SEO and generate leads through social media marketing. If you would like advice or help with marketing your business, please contact us.