packaging

Creating Dynamic Product Packaging

Packaging your product will make or break its sales. Regardless of how high-quality, useful, or important your product is, its wrapper or box gives its first impression. There’s a reason specific brands have higher appeal than generic imitations, no matter how good or bad one or the other is. Make your products stand out from the rest! Use your packaging to its fullest effect with these tips.

Get the Message Right

The packaging needs to support the product. Your company has a story and your products are the characters. Tell your story through the packaging. Explain your mission, vision and promise. Give the viewer insight into what they will experience through buying your product.

This chocolate packaging stands out quite a bit from a typical plastic-wrapped Hershey’s bar, doesn’t it? Its fonts and copy speak to a more sophisticated, maybe more health-conscious audience. But that’s not the only thing that makes it stand out; the earthy-toned cardboard box uses texture and color that also appeals to consumers looking for a healthy sweet without the bright, loud, fake frills of other brands.

What does your box say about what’s inside?

Sneak Peeks

Where you’re able, let consumers get a glimpse of your product in creative ways. People like to see what they’re getting. But it’s not enough just to show your product; you’ll need to show it in a way that reinforces your branding.

Trident did just that with this packaging. It immediately shows not only what their product is for, but serves as a reminder for their brand. Trident gum bases its marketing around being better for teeth than other brands of gum. Showing white, clean teeth with their packaging in this way shows, not just tells, how their brand is all about teeth.

Related: How to Design Product Packaging That Sells

The Power of Touch

If your product isn’t about food or other edible items, you may also allow buyers to touch it. This applies to items like clothing, yarn or fabric, or other items with weight and texture. This lets your customers see the quality of it right away.

Can’t let someone touch the product before buying? Want to spice up a food package? You can still use the power of touch on your packaging! At Divvy, we can create branded packaging with digital foil or spot UV varnish to create texture that makes almost any package that much more interesting to hold.

 

Remember that your packaging includes more than just the box! Your brand can be a sort of package, encompassing everything about your marketing campaign. Using the brand and the story your company needs to tell will help you get the most out of your packaging, whatever medium you choose.

If you’re interested in a partner to help you tell your brand story, contact Divvy today. We create branded print materials for your franchise and marketing campaigns, automatically ordered and shipped to every location.

Pack-Outs for Your Print Marketing Campaigns

Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?

Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!

Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.

Pack-Outs for Your Promos

Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:

  • Quarterly marketing build-outs
  • Promo packages
  • Marketing auto-shipments

In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.

The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!

Shipping Your Pack-Outs

Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.

 

How Pack-Outs Work

Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

What’s So Special About Direct Mail?

At Divvy’s we are proud to provide marketing solutions for our clients. While a large part of our focus is on social media, we won’t hesitate to suggest the many benefits of offline marketing pieces, most specifically, direct mail. However, you may be asking yourself, “What’s so special about direct mail?”

Overall, the number one thing that makes direct mail so special is that it has the power to engage all five senses, granting your customer a lasting impression.

Touch

Whether your direct mail piece includes a package, or a simple envelope, it is guaranteed to engage your viewer’s sense of touch as they pull the package out of the mailbox. By applying one of the variety of textures available, such as velvet laminate, gloss, parchment, etc. you can set your direct mail campaign apart and earn your viewer’s attention because they can literally feel the difference.

Sight

While colorful ads abound online, the mailbox presents a different way to reach your viewer’s eyes with less creative competition. Consider how your customer will feel when they open the mailbox and spot a direct mail piece inside with their name on it written in gold foil.

Additionally, direct mail pieces can offer viewers visual depth. Unlike a 2D screen where people simply click from page to page, 3D tactile mail can be explored and opened. By designing creative packaging, your company can leave a profound effect.

Sound

Ripping open a package or letter in and of itself engages the sense of sound, but that isn’t all. Messages take on additional meaning when sound clips included share music or a recorded message.

Smell

Magazines, newspapers, catalogs; they all have a distinct smell, and those smells link to our memories and form emotional connections. Not to mention, have you ever received a letter scented with perfume? Though most direct mail pieces do not include this sense, it is a possibility, and a great way for companies whose product relies heavily on scent to reach their audience. Even consider the benefits of providing free samples of scented products.

Taste

And speaking of samples, we are not suggesting that you eat your direct mail piece. However, it is possible to include candy, chap stick, or other product samples that show what your company is capable of. With our Divvy direct mail campaign, we promised to buy our clients lunch when they set up a free demonstration with us.

Interested in building creative marketing pieces that really stand out? Contact us in the form below.

 

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