print marketing

Custom Wrapping Paper for Your Business

Anniversaries, retirement, holidays–all these and more are perfect times to give gifts at your business. Create the perfect custom wrapping paper for your business and, with Divvy, share it with all of your franchisees!

Why Pick Themed Wrapping Paper?

Customized wrapping paper with your logo and colors–what could be better for your brand? Themed wrapping paper is a great marketing tool. During the holidays, you can provide themed paper for your customers to buy their own gifts. They’ll associate your business with the positivity of buying gifts, and their loved ones and friends can get that same positivity on receiving presents. This could be as small as a gift card envelope, or a whole roll of paper.

This works within your business too. Giving wrapped gifts to your clients helps them associate your brand with positive feelings, namely that sense of personal care they should get from your business. Even employees can feel the benefits! Using custom wrapping paper, you can strengthen your company culture and help them associate positive feelings with your brand and business, too!

Variable Data

Of course, wrapping paper in your colors won’t be enough. But with Divvy, we make it easy to add your logo! Our variable data technology simplifies the process of adding your logo all over your wrapping paper. Using your logo on wrapping paper is a great marketing opportunity for clients outside the company. And it’s great for company culture for gifts within the company as well!

The Perfect Size

It’s possible to print a whole roll of wrapping paper with Divvy technology. But when giving gifts within your company, a roll of even the perfect wrapping paper is usually not worth it for just one present.

If you only need to wrap one gift, we can print our custom wrapping paper at 20 x 29 inches. This makes it easy to wrap single or small gifts. You’ll never have to waste money or space on a roll of wrapping paper that you won’t use!

Of course, we also have the option to create a whole roll if you do need one. We can meet the needs of your franchise, whatever they may be.

 

Wrapping paper is more than just a decorative wrap; it’s a present for your brand. Contact us today about creating your very own custom gift wrapping paper!

Printed Custom Business Cards with Divvy

Imagine your business without marketing tools. Chances are, internal working would probably run the same as ever. But face-to-face meetings with clients would likely stumble or shatter. So a lot of businesses seek out the best possible marketing tools to establish connections with clients, send information, and maximize sales. We at Divvy believe that among the most effective of those tools are business cards. Business cards are powerful, even in today’s digital world. Even salespeople and other face-to-face representatives of your company work better with physical print.

Why Choose Business Cards?

The adage that a picture says a thousand words applies to business cards as well! Business cards do a lot of your talking and marketing for you–more than people realize. Paper automatically has more power in today’s digital world than an email or a LinkedIn invite alone. Touch marketing shows that paper has greater recall power. People who handle a card with texture also tend to associate it with more positive feelings. Why wouldn’t you want that for a marketing tool?

Finally, business cards are often a silent marketing tool. This is especially true at networking events. If you don’t have one at your event, whether on your person or at your booth, you’ll stand out–and not in a good way. Cards also are effective when left on your booth or table. This lets people connect with your company even when they don’t stop to talk to you. Whether they’re too shy or too busy, they’ll have a way to contact you later.

Make Them Memorable!

The design of a business card can make it stand out as well. We’ve found several out-of-the-box designs for absolutely stunning, unforgettable cards. Even if you don’t opt for this route, the look of your card can still speak volumes about your company. A card can show that you’re utilitarian or fun, that you know what you’re doing or that you might still have something to learn. Design carefully, and let your card speak for you!

One way you can incorporate fantastic design and touch marketing into your card is with foil or UV spot varnish. Both of these create a great texture and shine that makes your card irresistible to touch and hold. Remember those positive feelings? Adding foil or varnish only increases those. Plus, the “special” look of these cards ensures that your clients will want to hold onto them. You’ll worry a lot less about lost information!

 

Are you looking for creative ways to connect with your clients and customers? Need to run some ideas by a printer to see if they are even possible? Divvy’s web to print API makes it easy to print business cards on-demand from our manufacturing and fulfillment system. Using our storefronts, you can print to your brand’s standards using corporate-approved colors and designs to keep your cards consistent throughout the company.

Need a lot of cards printed? Divvy can take out the hassle for you! Our variable data makes it simple to create an individual card for every employee in your company.No matter how big the job, you and your company can trust that Divvy’s high-quality service and technology will help your business stand out.

 

For more tips on how to make your business cards more effective, check out these important mistakes to avoid when using business cards.

How to Utilize Print Marketing in a Growing Digital World

As most of the marketing world moves towards digital, a lot of companies are dismissing the advantages of incorporating print marketing with their digital strategies. The cliche phrase most print companies use, “Print isn’t dead”, still holds a lot of truth. According to research done by Nielsen, more than half of all the shoppers in the U.S. still use print marketing at least once a week to seek product and sales information.

 

Effectiveness of print marketing with shopper engagement.

Image and research from Nielsen.com

 

Print marketing is still a powerful medium to communicate with your customers as long as it’s involved in your digital strategy. Here are a few ideas of how to include print in your digital strategy.

Print Marketing Strategy

Personalized Postcard Campaigns

Postcards are a great start for starting a multi-channel marketing campaign that benefits both print and digital marketing because of their simplicity. You can see success in this type of strategy by personalizing the postcard and implementing digital tracking methods. Personalizing anything, whether it’s a t-shirt, postcard, or promotion, adds more personal value to the customer. Adding value to your brand or products at a personal level will significantly increase the chances of conversion, or a purchase.

After personalizing the postcard, you need to implement some sort of tracking capability on each postcard. There are a few ways to do this:

  1. Personalizing a website URL to include their name
  2. QR Code that takes them directly to your website
  3. Unique discount codes for that person

A great example of a company utilizing this multi-channel marketing strategy is Bed, Bath, & Beyond. Have you ever received one of their catalogs in the mail? On the back of each catalog, it has your name and a personalized discount code. How many times have you not gone into the store to make a purchase with that discount? Probably very few. After a purchase is made, if you get online, you will most likely have an email from Bed, Bath, and Beyond and will start seeing their ads more frequently on websites or social media.

 

Direct Mail

Direct mail is another effective way of utilizing print to increase its value in the modern world. Direct mail was one of the first marketing tactics used to reach a wider audience. Companies would send out catalogs and letters to inform the public of their company and available products. Direct mail is still useful, but you can’t use it how it was in the past. With the inclusion of digital marketing in the world, everything has become much more personal and direct. In order for direct mail to be relevant and beneficial to your company, it needs to be just as personal, if not more personal. than the digital world. With that being said, don’t dismiss any support or information that is available about your customer from digital. Utilizing the data from the digital side of marketing will give you a direction in where you need to go in order to make direct mail personal.

Direct mail is a great way to personalize a written or typed letter to a current customer or to a potential customer. In the world of business, creating and maintaining lasting relationships is very important. Giving tangible items, especially in the digitally-focused world we live in, is one of those ways to really stick out from the crowd because print marketing is rarely used anymore. You can tie this strategy into the digital world by following the same recommendations as mentioned above in the postcard section.

 

Business Cards

Business cards have been a business standard for a very long time. They have long been the most convenient way to quickly give someone your personal or professional information. Now with the addition of websites and social media, businesses have more ways to access potential customers than ever before. By including website and social media URL’s or QR codes on the your business cards, you are giving potential customers even more resources to discover your business.

Print marketing is still very relevant and can be a vary strong addition to any digital strategy already in place. As the world continues to move towards digital, you can set yourself apart from all of the competition by utilizing print in a more personal way than ever before.

Need Help?

Divvy has offers for whatever marketing situation you find yourself in. Click here to see what we have to offer.  Contact us to see how Divvy can make a difference for your company today!

 

name
email
message

Why Your Business Needs Multimedia Marketing

Businesses need multimedia marketing in order to survive in today’s fast-paced world. Consumers are not solely reading newspapers anymore. They are listening to the radio, watching television, driving by billboards, reading direct mail and surfing the web, too. This developmental change has made it harder for businesses to reach consumers on only one platform. This is why multimedia marketing is essential in today’s marketing and content strategy.

What is Multimedia Marketing?

Multimedia marketing is not as intimidating as it sounds. “Multi” means many and “media” stems from the word medium, creating the phrase that simply means “many medium(s) marketing”. That’s all it is!

Multimedia marketing is sharing one consistent message on multiple channels. One message needs to be supported by multiple channels in order to reach more consumers.

Through a combination of pictures, videos, graphics, social media and the more traditional methods, such as direct mail, press releases, and advertisements, businesses can reach more past, current, and potential customers. An increase in reach leads to an increase in brand awareness, and an increase in brand awareness leads to an increase in website traffic.

Reach

Because a business is sending one message through multiple channels, it is reaching more people. Sending out a piece of direct mail, for example, will only reach those who receive the mail. If you combine that marketing strategy with an infographic shared through social media, you will reach the people who receive the mail and all those who see the graphic online through Facebook, Twitter, Pinterest, etc.

Brand Awareness.

The business that masters multimedia content strategy is the business that masters brand awareness. If you are doing it right, you know that each medium has a characterized user. For example, those who read newspapers are typically older, and those who are on Instagram are typically between the ages of 18 and 29. Knowing this, a business can tweak its message to appeal to the different consumers. When a business is able to share a consistent message on multiple platforms, it is able to increase brand awareness.

Website Traffic.

What does an increase in reach and an increase in brand awareness lead to? An increase in website traffic, and thus an increase in leads and potential customers.

 

Do you need help creating a cohesive multimedia marketing strategy? Fill out the contact form below or call us at 801-224-8666. Divvy specializes in maximizing your business or franchise’s marketing efforts.

name
email
message

How to Write a Press Release for Your Business

Knowing how to write an effective press release is essential for your business! Press releases are a useful tool for getting free publicity and promotion of products. They are the vehicle for communicating a newsworthy message. This means whatever it is that your business is doing needs to be presented in a way that is eye catching and interesting to the reader. With these basics in mind and the following tips below, you should be able to write an effective press release for your business.

Inverted Pyramid Style.

The first step in writing a press release is knowing the correct format. Press releases are written in what’s called Inverted Pyramid Style, meaning the most important information is at the top of the release, and the information becomes less important with each paragraph thereafter. This is because of space limitations. In the print newspaper days, journalists would often omit parts of the releases due to low space, and cutting out the least important or least relevant information was the best way to do so. Writing in this style allows for journalists to simply cut off the last few paragraphs, leaving the newsworthy part of the message intact.

press release writing inverted pyramid style

This type of format is essential in press release writing, so make sure you’re release is following it correctly. Journalists won’t re-write a press release when they have a handful of  correctly written press releases they can choose from. Also, like this format, your writing needs to be to-the-point and concise. Avoid fluff in press release writing. Reader’s won’t finish a release that’s full of fluff.

The First Paragraph.

All press releases start with what is called a lead, or the first paragraph, but before you write out the lead be sure to write the date and city in which the release is being originated. Once that is done you can write the lead, which answers the 5 W’s and H (who, what, where, when, why, and how). If you are an avid news reader, you’ll notice that most press releases answer the 5 W’s and H in just one sentence.

 

Make sure that all of your sentences, including the lead, are less than 30 words. This helps with keeping sentences straightforward and helps with the reading score, or level of difficulty. Assume that your audience is a smart 6th grader, so avoid using business jargon or difficult sentence structures.

Sounds Good and Reads Easily.

Make your press release sound good by adding quotes in from your CEO or other influential employees related to the purpose of the press release. This means your CEO might say something like, “This is the best thing since sliced bread,” and you need to edit his quote to make it sound better and get approval from him before sending the release out.

 

Also, keep a factual tone in your press release. Avoid emotionally-charged words and sentences. News is unbiased, and your release needs to be the same.

 

Read the press release several times before sending it out to make sure it reads easily. Change any unfamiliar words, incorrect spelling, or grammar errors as you read it. A good rule of thumb is to read your press release out loud at least 3 times. You will notice things by reading it out loud that you may  not have noticed reading in your head.

One to Two Pages and No More.

Press releases should be one page, maybe two, but no more. Lengthy releases are less likely to be published, and for that matter, read through completely!

Concluding the Press Release.

Once you are done with writing the copy, conclude with three pound signs (###) center justified after the last paragraph. The pound signs indicate the press release copy is complete. After concluding, enter once and underline the words,”For more Information:” and list your contact information, such as your name, company, address, phone number, and email on the space below.

 

These are some of the basic principles of press release and news style writing. If your business needs help with it’s public relations strategies, you can call us or fill out the contact form below. Divvy specializes in maximizing marketing and public relations efforts!

 

name
email
message

Powerful PR Tools For Your Business

Businesses and franchises face all sorts of communication challenges, and the art of public relations is new and rapidly changing with society. Keeping your business up to date with public relations is important is successfully promoting your business. The following tactics can be used for your business PR tools:

1. Google Alerts

Google Alerts is a digital media monitoring tool that tracks when certain keywords are written about in the media. Set up Google Alerts for your business name and industry and you will receive email alerts when there are discussions, news or debates on those topics. Remember that good PR is more than gaining publicity, but it is joining a conversation. Google Alerts will help you join in and be the first to comment!

2. Social Media

Don’t underestimate the power of social media as a PR tool. You can use social media channels to both activate, inform, or educate users on business and industry related trends. Use social media to become an opinion leader by sharing relevant news, product updates, and other relevant topics that will interest your customers.

You can also use social media channels to connect with journalists who will help your business gain publicity. Twitter and LinkedIn can help you connect with the journalists that are interested in your industry. Create those connections and make a list of media contacts. As you send out pitches, keep track of those who are reporting on your company, your competitors and your industry.

PR Tools - Social Media

3. Press Releases

Reaching out to journalists and tracking media lists is pointless if you don’t have a plan in mind of where you want your business to go and what you want the public to see. Once you have crafted a well written press release and reached out to your list of media contacts, use PR Web or PR Newswire to further your reach. Both publish press releases across the web on websites, media outlets and journalists.

4. Survey Monkey

Public relations is more than sending messages to the public. It is improving upon your business based on the conversation and interaction your business has with the public. Use Survey Monkey to gain insight into the public’s opinions, attitudes, and beliefs regarding your business. Use the online survey software to craft a questionnaire, send it to the public and then analyze the results in digital graphs.

 

Public relations is easy if you are monitoring your business’s online presence, interacting with your customers, creating news about your business, and reaching out to journalists you have built a relationship with. These four tools can be used to strengthen your company’s PR.

 

If you need more help with your company’s public relations, contact us by filling out the contact form below. We specialize in branded marketing collateral, marketing consulting, and social media. We would love to help!

name
email
message

Marketing Assets for Precision Time from Divvy

Precision Time is a watch retailer that opened up shop in 1982. From that small start with a single store, they’ve expanded to 60 locations across the United States. With that growth, it became paramount that they have the marketing assets necessary to ensure their brand messaging was consistent. Divvy provided them an easy-to-use solution. With Divvy, franchisees across the nation are able to log into the online portal and order the marketing assets they need for their kiosk or store.

marketing assets from divvy for precision time

Recently, Precision Time made a large order of wall posters, business cards, fliers, and coupons. Divvy seamlessly fulfilled their order and shipped the assets to the respective locations. Precision Time doesn’t need to worry about opening up new locations without the necessary branded marketing collateral. All stores give a consistent message of to their customers anytime they visit Precision Time locations.

Fore more information about how Divvy can help your franchise with the printing and shipment of marketing assets visit Divvy Online. Or, talk to our Marketing Director, Charlie Alexander, and see if you can’t stump him with your franchise marketing need. Just e-mail charlie [at] divvyonline.com 801-224-8666.

 

25 Business Cards Your Customers Will Keep

You’ve heard it before: “Business cards are a thing of the past.”

 

But the truth is, people are still successfully using business cards to sell, market and connect with customers and prospects. Each month we print and ship hundreds of sets of business cards, and some are extremely creative and eye-catching.

 

The key to a good business card is creating something that sends the right message about you and your brand. Don’t just think of a business card as a means to deliver your contact information. A business card is like any other piece of marketing collateral — it conveys a brand message and helps the recipient draw conclusions about your brand.

 

A while ago we had a new client come to us wanting to create business cards in the shape of waffles, because that was their product. So we designed and produced a textured, square card that resembled a waffle, except for the delicious smell.

 

We see a lot of creative business cards like this. We also see sleek, simple and elegant designs that are just as effective.

 

Keep in mind that your business card should represent the culture of your business or brand.

 

To help get your creative juices flowing, and open your mind to the many business card possibilities, we’ve compiled a gallery 25 imaginative business cards. To view where each card originated visit the links here.

 

To work with us on your next business card project, please get in touch via the contact form below.

 

 

name
email
message

5 Print Projects to Increase Foot Traffic in Your Store

If you have a storefront your main goal should be increasing foot traffic in your store, and one of the best ways to do that is through appealing signage and print collateral that will entice people to stop in.

Here are some effective and often overlooked print projects that can increase visitors in your store:

Take to the skies

Many times businesses fly balloons outside their stores to attract customers. Why? Because they’re inexpensive eye-catching.

You can use a printer to take this tactic to the next level. Customize the balloons with your company logo, or print information about an in-store promotion that you’re putting on. Simply having printed balloons could be enough to make people come a little closer, just to see what’s going on.

Wave them in

Branded flags and banners are another great attention grabber. They are especially useful if your store is located in a crowded strip mall.

Flags are not the most effective for foot traffic because most of the time people fail to look up while they’re shopping, which is why banners are a recommended method for guiding shoppers to your store.

Roll out the welcome mat

Most businesses don’t realize how much advertising space they’re standing on. Consdier adding stickered vinyl arrows or footprints on the sidewalk to direct them to your storefront. Tactics like this not only create a path for your shoppers, but it turns a visit to your store into an experience.

You may even want to place adhesive vinyl in your parking lot to convey a marketing message.

Window display

You can try the techniques from above, but if your windows are bare then it might undo all your hard work.

Full color posters or stickers should adorn your storefront windows. Don’t put images of your products on them when your customers can see those inside. Instead use this space to tell a story about your products. Show patrons how your products will benefit their lives.

Don’t forget the parking lot

The parking lot outside your storefront has some serious potential that you may not realize. Posting signs on the light posts or on the side of your building can be helpful in reminding patrons why they should come again.

Print these signs in full color, and don’t make them a sales pitch. Simple messages work best, like “Are you ready for Fall?” accompanied by your logo. This will stick with your customers, and they’ll know where to go for their fall supplies.

name
email
message

3 Reasons your Franchise Needs More than Digital Marketing

Technology has drastically improved the way we run our businesses, allowing us to utilize digital marketing techniques, social media and other quick and innovative tools to help drive sales. But despite its success, digital marketing can’t replace important, time-tested processes of marketing. Too often people think paperless approaches will simplify and streamline their work, but we’ve found that paper and traditional marketing techniques still provide unmatched value. Here’s why:

1. Traditional marketing forces your team to dig deep

If you’re doing digital marketing the right way, you’re collecting and analyzing data, you’re planning in advance, and you’re executing according to a well devised plan. But, all too often we see companies and clients applying digital marketing techniques without any of the work required to ensure success. You can’t expect to begin posting on social media and automatically see sales rise. It doesn’t work that way for most. You can’t expect to outsource SEO and see your search rankings improve drastically. Encourage your team to work on paper, to brainstorm approaches and tactics that aren’t easily implemented. This doesn’t mean abandoning all digital approaches, but rather, take the traditional route to improve and expand your marketing process.

2. Paper is still the best tool for some jobs

Think about this–paper can’t break, run out of batteries, experience security breaches or have to be updated or upgraded. Whether we’re talking about marketing strategy reports or direct mail campaigns, don’t write paper off before you’ve weighed the value it can provide to your marketing.

3. Your target audience may not be invested in digital media

We recently worked with a client who wanted to launch a large-scale social media and digital marketing campaign. As we discussed the project in-depth, data showed us that their target market consists of women in and older age demographic, many of which aren’t active social media or Internet users. Immediately we knew that a digital marketing campaign wouldn’t render the results this client was looking for. This client needed a combination of digital and print marketing tactics to reach their goals. Be sure to gather data about your target market’s digital media usage and everyday behaviors. You may find that printed marketing pieces like mailers or magazine ads are still the most impactful way to reach your desired audience.

Divvy specializes in print and digital marketing support. For more information about our print automation services, or social media content management, please contact us. We’d love to help you create the right approach for your business.

name
email
message