Google Penalties and How to Avoid Them

If you see a major fall in your website traffic that looks something like this, you’ve likely been penalized by Google.

Big Drop in Google Search Visits

Still, it’s not enough to know that you’ve received a penalty; you need to know what caused it and how to avoid Google penalties in the future.

Google Penalties

Google has two types of penalties: manual action and algorithmic penalties. Manual actions can be found in Google Webmaster Penalties in the form of notifications. Here’s an example of one such warning:

Google Webmaster Tools unnatural links message

Algorithmic penalties, on the other hand, are the result of changes within Google itself. You’ll have to match the date when you lost traffic with the date of a Google updates. You can check Google Algorithm Change History for this data. The reason your ranking suffers due to these updates is likely from Panda, which focuses on content, or Penguin, which focuses on backlinks.

Avoiding Penalties

Bad Backlinks

Certain backlinks can damage your ranking. These include:

  • Penalized or banned websites
  • Websites with duplicate content
  • Websites unrelated to your audience and niche
  • Spam comments
  • Websites with thin content
  • Links from sidebars, footers, or widgets
  • Hidden text
  • Links from adult or gambling sites
  • “Sneaky” links, like cloaking, redirects, link schemes, auto-generated content, etc.

Over 95% of Google penalties come from your backlink profile, so avoid these kinds of links on your site. Learn more about bad backlinks at Google’s Webmaster Guidelines.

Automatic Direct

If you are using any automatic direct submission tactics, stop doing so right away. Automatic website submission causes your blog to look like spam. This can cost you your page rank, or even cause the complete removal of your blog from search engines.

Keyword Stuffing

This one gets caught by Penguin very quickly, plummeting even pages on a website anywhere from 10-100+ spots! Keyword stuffing refers to overfilling a page or post with your keywords, so much that it can’t read naturally and looks like spam. This is Google’s example of keyword stuffing:

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Anchor Text

Anchor text refers to the text highlighted in a hypertext link. This text should be relevant to the page, and not just generic text. Using this wrong will inhibit your site from a high ranking. Plus, aggressive text can land you a penalty.

Boosting Your Rank

Whether you’re recovering from a Google slap or just trying to improve your ranking, it’s important to know how to accomplish this without getting penalized (again).

Improving Your Content

Rather than simply cramming keywords and calls-to-action into your posts, tell a story. Stories grab your audience’s attention, and can improve your conversion rate. And, as part of these stories, you’ll need to fill it with personal experiences, including case studies, and a relatable tone. Write first, and then find ways to insert SEO keywords in afterward.

Another way to improve your content is to improve your headline. It must be relevant and invoke curiosity. And, if you want it to stand out, try adding numbers, such as “5 Blogging Tips for Stay-at-Home Moms.”

Remember to add images! Content with at least one image significantly outperformed content without any images. However, additional images may not influence ranking beyond one image.

Improving Your Site

Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites. Consider trimming some of your plugins if necessary, or reduce the size of your images as a start if your site moves slowly.

Web Directories

Submitting your blog to web directories is another of the easy ways to get backlinks. With that said, this method has become unpopular these days, because finding a legal web directory is not easy. You must especially avoid those web directories that ask you to create a backlink to their website to get their website into a directory.

Petitioning Google for Reconsideration

If you have gotten smacked, you can petition Google to reconsider the penalties on your site. You must only do this after correcting your site’s issues. Once you’ve pruned unnatural links, fixed layout issues, and tidied your content, you can send them a request for reconsideration.


Remember, it’s doable to recover from a Google penalty. The trick is simply to find out what caused it, and quickly remove it.

Have you ever been penalized on Google? We’d love to hear and learn from you!


5 Reasons You Need To Guest Blog

You’ve seen them all over the web, and probably on some of your favorite blogs: Guest Blog Posts. And of course, seeing these will lead to the inevitable question: “Should I be scheduling guest blog posts?”

Yes. And here’s five reasons why:

Backlinks and SEO

When you include links to your website in the bio of your guest blog posts, it creates backlinks when your blog is published on anther site. This increases your SEO, especially if you are publishing on a quality, trusted site. The more important the site, the more potential you have to earn higher SEO rankings, which means the more likely you are to be seen, and the more business you and your company can earn.

Gain More Followers

Posting on a different site also gives you the ability to reach a different audience. The blog you post on will have loyal viewers of its own, and these loyal viewers can now meet you, learn from you, and learn about your business and find a trusted new resource in the field. Pretty sweet, right? If they really like you, not only will they return again and again to your blog/company site, they may follow you on social media. The more people who visit your site, and the longer you stay, the higher your SEO rankings.

Win Win

But guest blogging isn’t just about you. You can help increase the SEO of the site hosting you. How? Simply write a post on your own blog summarizing what people can learn at your guest blog post, and link to the other blog. This provides backlinks to the site hosting you. In addition, your loyal blog readers can visit the host site, learn new things, and potentially become loyal followers to the host site.

Build Relationships

It’s no surprise that with such a beneficial partnership already in the works, you and the host site can build a working relationship where you support each other beyond guest blogging. Additionally, you can also build relationships with readers by responding to their questions and comments in the fields of your guest blog post, potentially bringing you more business.

Establish Credibility

The more quality content you write, and the more people see it, the higher you can rank in Google, which means more people visiting your site, and even higher SEO rankings. When people learn they can rely on you and when you consistently provide quality content, you can become a trusted leader in the industry. Pretty sweet, right?

Need to Learn More?

Remember, not all of this is going to happen overnight. It takes time to reach out to bloggers, write quality content, and watch your SEO scores start to climb. If you need help guiding you through the process, or if you are interested in learning about more marketing tactics to help you, your franchise, or your business grow, contact us today. We’ll help you get started.


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How to Optimize Your SEO with Keywords Continued

In the last SEO optimization blog, we discussed only two of the three factors that affect your websites SEO. In this blog we are going to continue where we left off so that your website can perform well and rank where it should be organically. The last area to focus on to improve your SEO and really optimize your website is the quality of keywords and the website itself. You can judge the quality of your keywords and website by the following criteria:

Keyword Quality

High CTR

A high CTR (Click-through rate) is very representative, at least to Google, of the quality of your keywords and that your chosen keywords are relevant to your landing page. Typically, your webpage CTR also strongly effects your organic rankings. The higher your CTR is, the higher your organic ranking. By choosing quality and relevant keywords, you will start to see that your SEO optimization efforts will be reflective on your organic rankings.

Low Bounce Rate

A low bounce rate is definitely a positive quality about your choice of keywords and the quality of your site. There are any number of reasons why a potential customer will bounce from your website, but the most common are that your keywords weren’t directly related to what they were searching for, the quality of your webpage turned them away from you, or that they don’t know or trust your brand. A low bounce rate is indicative that your keywords and webpages are highly related to what they searched for and you will start to rank even higher for those particular keywords.

Webpage Quality

Short Loading Times

If your webpage takes a really long time to load, you can conclude that you have room to optimize for website performance. Not to mention all of the lost potential customers you would have if your webpages performed well. On top of that, if you have longer loading times, you will rank lower because Google requires fast loading pages. If you need help to optimize your webpage load times, here is a tool from Google that will be very useful.

Proper English

A very minor mistake in your spelling or grammar on your webpage will negatively impact your ranking in Google. Make sure you review your material before publishing it to your website so that a dumb grammatical error doesn’t hurt your company and website. If you need to, have other people you trust review your work. Having an extra set of eyes on your work will not only improve your the work you do, but it will help to optimize your website.

Limited Ad Space

If your webpages are cluttered with ads, that is very distracting and unattractive to consumers so Google penalizes those who practice this. What is considered too many ads? As long as your website doesn’t have ads filling in all possible white on your webpage, you should be fine. Try limiting it to two or three ads at the most. To add salt on the wound with ads on your webpages, having too many ads also slow down your webpage which will lower your rankings. To correctly optimize your webpages, having a balance of content and ads is the best guideline to follow.

Original and New Content

Content is an important factor to consider in order to optimize your website. Content increases the amount of links within your website and Google really likes that. There are various ways to increase the amount of content on your website. The most popular way of doing this is blogging, but blogging isn’t for everybody. If you are an ecommerce site that is continually updating your website with new pages for new products, that is another way of effective link building. Whatever method you decide to use to increase your content, the biggest thing is to make it original or unique to your website.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!


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How to Optimize Your SEO with Keywords

Picking the correct keywords for your website is very important for your SEO (Search Engine Optimization). Your keywords can either significantly help your website show up on the first page of Google, or your website will be lost among the dark domains of the second page, or even worse, the third page. Statistically speaking, less than 10% of online searchers actually go to the second page. This means your chances of being seen is slim to none if you aren’t on the first page. Google uses various criteria to measure your website, but there are three main areas that you should focus on to start improving your website: keyword phrase, relevance, and quality. We will only focus on the first two in this blog: keyword phrase and relevance.

Choosing Your Target Keywords or Keyword Phrases

When choosing your target keywords and phrases, there are a few things you will want to consider: the relevance to the topic, traffic, and competition.


Make sure that your keyword or phrase is about your product or service. If you are selling jewelry and your keyword phrase is about headphones, your keywords are definitely not going to help your website at all. If you have a product that most consumers aren’t familiar with, try using a keyword that consumers are familiar with and would probably use to search for what you have to offer.


There is literally no point in using a keyword or phrase that isn’t searched. You might be able to dominate that keyword or phrase and always rank #1 on Google for it, but if there is no traffic going to that phrase, then you are wasting your time and money. Make sure that when you do your keyword and phrase research that you only consider ones that have consistent traffic. There are many resources available to digital marketers to do keyword research. We suggest using Google Adwords because it is data directly from the source, it is free, and it has plenty of features to help you make informed decisions.


Now that you have found keywords and phrases that have traffic, you need to consider your competition. I suggest typing your chosen keywords and phrases into Google to see who shows up. Are there any large corporations? Are there any specialty stores? You need to see how hard it is going to be to get your webpages on the first page.

Relevance of Your Keyword Choice

Now that you have decided on and mapped what keywords or phrases you want to attribute to each webpage, the next step is to make your entire webpage relevant and optimized for that keyword or phrase. Make sure keyword or phrase is located in the URL, the title tag, header tags, within the main content of the page, the image alt text and file name, anchor text and structured data. By ensuring your keyword or phrase is contained within those areas, you can be confident that your on-sight SEO for your webpages have started to be optimized for the first page of Google.

Need Help?

Here at Divvy we provide beneficial services, both digital and print, to help your business or franchise grow. Fill out the form below so that we can help fulfill your needs today!


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How to Improve Your SEO Strategy

When someone tells you that their website ranks #1 on Google organically, take it with a grain of salt. Ranking #1 on Google is a very difficult SEO task and goal for any company that doesn’t own that portion of the market. Powerhouse companies like Amazon, Apple, and Microsoft always rank very high organically because they capitalize on how Google ranks webpages and they also have a huge online presence.


Within SEO, as with everything else in the world, there are those who follow the rules and those who break the rules to succeed. We label the SEO practices within the rules as “white hat” and the opposite as “black hat.” By following the recommendations from Google, or practicing “white hat” SEO, you can safely and effectively strengthen your online presence. There are essentially two areas that Google focuses on with webpage rankings: page quality and relevance to the search phrase.


Page Quality

Google uses the popularity of a website as a proxy for page quality. Google measures popularity, from most influential to least influential, based on the click-through rate, bounce rate, short load times, grammar/spelling, ad space, and content. A high click-through rate shows Google that your webpage is popular with certain searches and a large amount of people find your website relevant. Having a low bounce rate means that those people who click on your website, don’t immediately click back to the SERP (Search Engine Results Page). The combination of a high click-through rate and a low bounce rate are a tall tale sign to Google that your website is very popular and your SEO ranking will be high for this portion.



Relevance is the portion of Google’s ranking system that you, as a digital marketer, have complete control over. The foundation for your relevance starts with your keyword selection. There are three things you want to consider when it comes to keyword selection.


  1. You want to make sure your keyword selection is relevant to what is searched on Google. If your keywords aren’t related to what is being searched, you should expect your bounce rate to increase which will lower your SEO ranking.
  2. Another thing to consider when it comes to keyword selection is the traffic for that keyword. There is no point in ranking high for a keyword that no one searches for.
  3. The last thing to consider with keyword selection is the competition of that particular keyword. If the competition for your selected keyword includes Amazon or another online powerhouse, you might want to reconsider your choice because you most likely won’t be successful. You might want to try using a long tail keyword phrase, or a phrase that is very specific


After you have a strong keyword foundation, the next focus is appropriate tagging and labeling. Whatever keyword you choose for a specific webpage, make sure, I repeat, make sure that your chosen keyword appears in the URL, the title tag, the header tags, the main content, and the image alt text. Google cannot see your webpage, it can only read the code and tags that you make available. If you use your keyword in all of those areas, Google will be able to see that your webpage is related to your keyword because of the amount of times the keyword is found across the page.


Start Improving Your SEO Today

By following the suggestions in this blog, you will be able to see an improvement in your organic listing on Google and an increase of traffic to your website. This is only a guide on how to build an overall strong SEO foundation for your website. We will be discussing more ways to improve your SEO in greater depth in later blogs. If you want more SEO advice, this is a great link that has easy-to-understand steps for starting your SEO. Let us know in the comments below if you find any of these suggestions helpful or if you have any success from implementing any of these suggestions!


Need Help?

If SEO is new to you or you need help optimizing your website, look no further! Divvy is your source for digital marketing consulting and digital marketing management. Fill out the form below so that we can help fulfill your needs today!


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Increase Backlinks to Your Website in 5 Easy Steps

A backlink connects to your webpage from an outside source. In other words, it is someone else, linking to your site. They are called backlinks because they link back to you. The more links, the more popular and trustworthy search engines identify your site to be. Consequently, backlinks have many benefits, from aiding SEO to increasing Google Rankings. So how can you use the power of backlinks?

Have Quality Content

We’ve said it before, and we’ll say it again: quality matters above all else. And that’s not just because quality content engages readers (though, yes, that is a large part of it). Google’s algorithms have learned how to recognize quality content. How? By evaluating your content length, keyword density, and popularity. Research has found that blogs with an average of 1,890 words are the average length of posts make it to the first page of Google. Why? This much content with appropriate keyword distribution shows that the website is knowledgable about the topic, IE “topically relevant”. Having a blog post that covers one content in depth generally performs better than a blog posts that shallowly overviews multiple topics. But it isn’t all based only on google’s algorithms. User interface matters as well. Google records how long users linger on webpages. The longer they linger, the better the rankings. And when you have long, quality content, people really linger longer. All this will create a page dense with SEO that’s easy to find and beneficial to readers. Thus, you’ll naturally accumulate backlinks from people who value and share your content.

Guest Blog

Another great way to acquire backlinks is by offering to write guest blog posts for other relative sites. This can increase your visual exposure, as well as there’s, and when you link to each other’s pages, both sites receive beneficial backlinks. Everyone wins.

Comment on Blogs

You’ve probably seen this tactic on your own blogs, and tragically, it’s often abused by spammers. However, providing valuable comments on someone else’s blog provides you an opportunity to leave a backlink to your own blog or website. Just be sure to only comment on relative blogs that you’ve thoroughly read. Do not simply copy and paste the same message over and over into any blog you stumble across. Search engines recognize this tactic, and penalizes users who abuse it.

Google Alerts

Not everyone who writes about your business will link to it, but by setting up Google Alerts, you can be alerted each time your company or website is referenced on the world wide web. If a link isn’t included, you can politely contact the site owners and request that they attach the provided link to your website.

Social Media Sharing

Making your posts visible encourages other people to share your content, so be sure to post a link on Twitter, Facebook, Google+, and everywhere else your business has a presence online. Viewers can then find and easily share the links on their own blogs and social media.

Should I Purchase Backlinks?

Some sites find great success by purchasing backlinks, but we wouldn’t recommend it. For one, Google recognizes link quality. Having a link to 1 quality site creates better ranking than linking to 100 mediocre sites. And if you link to low quality sites (like spam sites), this can actually hurt your own ranking. Additionally, if the search engine senses a low ranked site quickly gaining massive amounts of backlinks, they’ll cry foul and penalize your site.


Backlinks will help increase your search rankings and SEO, but it isn’t the only thing your website needs to achieve higher rankings. Be sure to include great SEO on your site, your blog, and even in your images. To get great rankings, you need it all.

Need Help?

If this all sounds like a foreign language to you, and you need a hand creating valuable content, contact us. We’ll set you up with a social media plan that works right for you.


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How to Earn More Facebook Followers

Facebook is a fantastic online marketing tool. It can be used to reach potential clients, share information about your business, and even answer client’s questions. But in order to do any of that, people must first be able to find and follow you. So, how do you make that possible? Start by…

Referring Friends

When you first started your business page, you were probably prompted to refer friends and family over to like your page. You can still access this feature on your Facebook business page. Are there people you’ve befriended since then who would benefit from knowing more about your business? Refer them to your page. Your friends and family can make a great basis for followers.

SEO Your Bio/Page Info

Just like when you are trying to earn more Twitter followersSEO is as important tool to use. Add keywords to your bio that your ideal Facebook follower would enter into a search bar. Being searchable makes it easier for your potential followers to find and connect with you.

Post Engaging Content

Did you know that the most common reason people unlike a brand page is because their posts are uninteresting? (source) In order to gain and more importantly, keep followers, you must post interesting content. Share special discounts and offers with your Facebook followers. Post helpful insights about your brand and relative information. Make your content as appealing and shareable as possible by using eye-catching images. And, keep in mind that short posts (fewer than 3 lines) on average get 60% more likes, comments and shares than longer posts. People are busy. Don’t make them think that they don’t have time to read and share your content by making it too long.

Don’t Oversell

As important as it is to share information about your business to your followers, don’t only promote your business on social media. People see enough advertisements on billboards, in commercials, and in the sidebars of the webpages they visit. Some experts suggest posting an 80/20 ratio, meaning 80% of your content should be non-promotional (source). Of course, depending on your audience, this isn’t necessarily an unbreakable rule. Don’t be afraid to experiment a little, and track your analytics to see what types of content your audience enjoys most.

Promote Via Other Media

Fans can only like your page if they know where to find it. Are you advertising your Facebook page on your website? Your blog? A guest blog post? Have links to your Facebook page easily accessible so that it only takes a click for people to find and follow you.

Additionally, share your Facebook page information on print media such as business cards, posters, and pamphlets. Including a little Facebook icon lets your clients know they can find out more about your business online.

Perhaps Facebook Ads

Looking for more ways to gain a further reach? Though it costs money, Facebook’s granular targeting capabilities allow you to advertise directly to strangers who share similar interests to your business. By monitoring your ad’s success through Facebook stats, you can change and adjust your ad campaign over time to grow your followers by advertising to individuals who would most likely be interested in your business.

Need Help?

Is marketing not really your thing? We can help. Here at Divvy, we provide valuable social media content for clients to help their business social media pages stay engaging, consistent, and up-to-date. Interested in learning more? Call us at 801-224-8666 or contact us in the form below:


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How to Earn More Twitter Followers

You’ve got a great Business Twitter profile, but for some reason, you can’t seem to grow your followers. So how can you earn followers that are real people, actively interested in your business? Just do the following:

Find Great Followers

Following individuals is a great way to increase brand awareness. Focus on following individuals and businesses that you believe would be interested in, or benefit from, your brand. How can you find these followers? Try…

  • Search Bar – Plug keywords that relate to your brand into the searchbar to find individuals and businesses interested in the same ideas as your business. For example, if you are a restaurant, try searching “cooking”.
  • Follower’s Followers – The follower of your follower is your friend. After all, doesn’t it make sense that the followers of your followers have a similar taste in content?
  • Twitter Suggestions – Along similar lines, every time you follow someone, Twitter recommends a handful of similar people to follow. These may be people that could benefit from your product!

SEO Your Twitter Bio

SEO is as important within social media profiles as it is on the web. By using keywords in your bio that your ideal twitter follower would be likely to plug into Twitter’s search bar, you can make it easier for your followers to find you.

Tweet Great Content

Social media is meant to be social, so you must have great content if you want to attract active followers. Not only is it necessary to tweet regularly (at least once a day), but it’s also imperative to share content that is of value to your followers. Consider…

  • Quotes – Inspirational quotes, informative quotes, or funny quotes can put make people smile. If your content makes a person smile, they are more likely to become a follower. Tweet quotes that relate to your brand.
  • Product Reviews – Don’t let your glowing product reviews hide in a dusty corner of the web. Promote them. Sharing product reviews will give your followers confidence in you and your product.
  • Images – A picture is worth a thousand words, which is particularly important with Twitter’s word count limits. Show great content, quotes, or discounts and offers that relate to your product with images. Most especially, show pictures of your product! Transparency and examples can convert curious viewers into buyers. Plus, tweets with images get twice as much engagement than those without.
  • Links – Linking to great, informative content proves you are a reliable source your followers can trust. Remember to regularly share links to your business blog.
  • Promotions – Give your twitter followers special deals and discounts. This’ll encourage them to follow in order to keep an eye on your account for more promotions.

Already have great content? Remember to use these tricks to get your Twitter content seen.

Use Relevant Hashtags

Tweets with hashtags get at least 2x more engagement. And, like optimizing your profile, adding hashtags can make your tweets easier to find. Not sure where to begin with hashtags? Follow these hashtag guidelines.

Ask for Retweets

According to studies, tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”. Don’t do it with every tweet you post unless you want to risk looking spammy. But go ahead and make a polite request when your content is particularly important.

Engage with Potential Followers

As we mentioned before – social media is meant to be social. People enjoy engaging, and you can engage by…

  • @Mentions – When your post involves someone specific, list their @name. This will notify them of your shoutout, and increase the odds of your content being retweeted. You can @mention people when you have content you believe they would enjoy as well.
  • DM to Tweet – Sometimes clients will direct message your twitter profile with a question. If you like, you can answer them in a regular tweet using @mention so that other followers can see your answer. This proves your account is friendly and helpful.
  • RT Others – See great content? Retweet it! People appreciate having their infomation spread, and this is another way you can earn engaged followers.

Promote Your Twitter Account

Not all followers will originally find you by way of Twitter. If you are actively trying to build your twitter followers, remember to promote your twitter account at other locations that your potential followers are. This can include on your blog, on your other social media sites, on your websites, and on your printed marketing materials such as business cards and brochures. You can even use a QR code to help promote your Twitter account.

Pin a Great Profile Tweet

Last but not least, remember that Twitter allows users to pin a tweet to the top of their page. This is the first tweet potential followers will see when they visit your page, so make it count! Pin top blog posts, glowing customer reviews, or a link to your website/product. Whatever you choose, make sure it accurately represents your brand and provides value to readers.


Struggling to make a social media campaign that successfully works for you? We’re happy to provide consultations, and work with you to find and recognize your audience, create great content, and post regularly. Contact Divvy today at 801-224-8666 or via the contact form below.


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Image Optimization in 5 Easy Steps

Images, whether on web pages or blog posts, have the power to attract viewers. Not only are they useful to illustrate complex concepts and ideas, but their visual attractiveness means that viewers are more likely to stay on a page once they’ve found it.  However, pictures aren’t only useful for maintaining interest – they can also build SEO and make your webpage easier to find. Here’s how:

1. File Name

The google bots that categorize web content cannot “see” images. Instead, they rely on text associated with the image. Consequently, an image’s file name is very important. Before you upload your picture, be sure that the file name is descriptive and contains key words that are relevant to your web page. For example, the above photo is named “Image-Optimization-Steps”.

Remember, when naming your image, use hyphens instead of spaces between words. Why? Those blind Google bots don’t register spaces. Instead, like with URLs, they read the hyphen as the space symbol.

2. File Size and Type

Did you know the size of your image affects its SEO? Page load time is a factor in Google’s ranking algorithm, and larger images mean longer load times.

Can’t you just shrink a picture after its uploaded? Unfortunately, not really. Though the image size will shrink down to fit on web pages, the file size itself stays the same – and it’s that file size that Google and your web browser will be reading, and which will be slowing down load times.

To keep your file sizes manageable, save them for web as a JPEG in Photoshop. Don’t have Photoshop? Try another method.

3. Alt Text

After you’ve uploaded an image, it’s possible to add “alt text” or alternate text. Wikipedia defines it like this, “In situations where the image is not available to the reader, perhaps because they have turned off images in their web browser or are using a screen reader due to a visual impairment, the alternative text ensures that no information or functionality is lost.”

Not only is alternate text a great way to ensure information gets across, but when that alt text includes key words from your web browser, it increases SEO. Uncertain how to add alt text? See some great examples here.

4. Relevant Placement

Have a picture of a flamingo next to an article about construction? Be careful not to confuse those Google bots. Because the algorithm can’t see, it not only reads the image file information, but any surrounding text to try and prioritize the image correctly. When images and nearby text don’t match up, it confuses the bots. Whenever possible, use relative images.

5. Caption

Though not necessary, captions are one last chance to provide, not only SEO, but a hint of interest for your viewers. When skimming a page, readers will most often read the title, subtitles, and image captions. Use captions as a chance to catch and maintain reader interest, and to ensure your image is surrounded by relevant text.


Looking for more ways to stay on brand and help your franchisee get seen? Learn more about how Divvy can help here.


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Common Marketing Terms and Jargon

If you’re just digging into marketing and business social media possibilities for the first time, you may find yourself battling through unfamiliar marketing terms and jargon. Below, we’ve compiled a list of ten of our most common marketing jargon that our clients sometimes find confusing. Hopefully it can help you as you begin to navigate the world of business social media.

Outbound Marketing

TV adds, print ads, junk mail, and radio ads are all forms of outbound marketing. This tactic is used to reach as wide an audience as possible to introduce a variety of people to a company.

Inbound Marketing

More affordable, and less interruptive than outbound marketing, inbound marketing seeks to create quality content targeted to a specific audience. Think of direct mail campaigns addressed to people who have already expressed interest in similar products, internet advertisements focused on people who have searched for similar products, or even links on social media that address questions or concerns. Inbound marketing helps a user find what they are already looking for.


Like it sounds, the call-to-action is meant to be a message that prompts a reader to do something. Call-to-actions can appear in a variety of formats, form a line of text saying “Find us on Facebook” to “Add to Cart” buttons. Learn more about creating a powerful call-to-action by clicking here.


This stands for Hypertext Markup Language, the language web pages are written in. It’s more commonly referred to as “code” or “coding”. With the templates available, a new business owner doesn’t have to be fluent in coding to design a website, but a basic understanding is invaluable for adding unique elements to a page and for identifying the cause of a misbehaving website.

Responsive Design

When talking about websites with our clients, we often bring up the value of responsive design. Having responsive design means that the formatting of your webpages will adjust to meet the size of the internet browser window it is displayed in. Having responsive design will ensure that your website looks great across all sorts of different devices, from desktop monitors, to laptops, to iPads, and iPhones! Responsive design means your website is always user friendly.


Analytics is gathering and evaluating data, to find important patterns in the business’ reception. We use analytics all the time to see which blog posts gather the most attention, which days are best for posting content, and to find out which sort of devices readers are coming from so that we can make sure our website is optimized to meet all user needs. By finding patterns in your business’ analytics, you can learn which tactics are most successful for inbound marketing.


Often when talking with clients about creating powerful social media, we’ll discuss content. Content comes in a variety of forms, from blog posts, to videos, to social media postings, photo sharing, or even podcasts. Content is the information we share. Like this blog post, for example!


Keywords, or even keyword phrases, are the focus of an article’s content. Use it wisely to increase SEO, but avoid overusing the word, or risk being marked as spam. The keywords selected should focus on words your target audience would use to find out more about your content. For example, the keyword phrase for this article is “marketing terms and jargon”. Learn more about how we used our keyword phrase below in SEO.


SEO, or Search Engine Optimization, effects how webpages appear in search engine results. The better your SEO, the more likely you are to pop up on that first page of google. SEO is enhanced by properly using powerful keywords that viewers are likely to search. The most common location of SEO keywords are the titles of articles, the first paragraph of articles, and article subheadings. But to increase SEO, those keywords can also appear in sneaky places, such as the name of an uploaded photo file, or even the meta description on Google.

Meta Description

What is a Meta Description you ask? Any time you plug a keyword into google, you’ll see dozens of examples. The meta description is the snippet of information just below an article’s title. It briefly summarizes the content of the article, which is why having the keyword there is so powerful.

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