signage

Standees: Your Most Effective Event Signage

When holding an event, you’ll want to grab your customers’ attention as quickly as possible. Wherever you are and whatever the event, a lot of people could walk by without paying much attention to your storefront or booth. Unless you use three-dimension signage–namely, standees! Standees help catch the attention of people passing by and immediately show off your brand. They are far more interesting to look at than regular, flat signage. And best of all, with Divvy, you don’t need to accept printing limitations on your standee!

Designing a Standee

Every standee begins with an eye-catching design. These displays are your chance to think outside the box. Don’t just go for the standard rectangular shaped sign. Incorporate odd shapes and colorful images. Make this design 100% yours. Using more creative shapes and brand elements strengthens the overall look of your business, particularly in a storefront.

When preparing to design, examine your space–whether in an individual store or at a trade show. Consider where you can place the standee to create the most drama, and design your display to fit that specific area.

What Materials Do We Use?

 

With Divvy, you don’t need to worry about altering your design to fit our print capabilities. We can print whatever you need on a wide variety of materials! This leaves you free to design as you wish to fit your business, not ours.

We choose light but sturdy materials to help the standee last once it reaches the franchise location. We want your piece to look good through the length of the whole promotion! Depending on our customers’ needs, we can print on any rigid, non-fragile material. For instance, we might create a three-dimensional piece for a client out of foamcore or falconboard. Both materials are good for layered, 3D images and for putting a display in front of a trade show booth.

Most often, we print on coroplast, a corrugated plastic material that holds up well, but also allows for bending and is easy to cut. Coroplast is a great material for outdoor signage, or for standees that need to handle a little wear-and-tear.

How to Best Use Standees

Remember: design a standee for the area it’s in. You’ll want the most eye-catching display possible without eating up a walkway or creating some other hazard.

Depending on your material, you can move a standee in and outdoors to catch the eyes of passersby on the street. Dynamic signage, after all, tends to seize attention, which will lead to customers and clients entering your store to learn more. Standees work far better than regular, flat signage. After all, even with a great design, flat images can lose a person’s attention quickly, or fail to grab it in the first place. But three-dimensional signs stand out (literally) in the physical world, not just on glass. That demands attention right away!

 

 

Tight on space? During events or in small franchise units, our standees combine stability with creativity and practicality. This sign hides a surprise behind its design: falconboard shelves! Here, you might store fliers or forms, handouts, and giveaway prizes.

We also make three-dimensional signage for any occasion or style. Every layer in the design keeps your eye on the sign, which keeps the customer engaged–unlike regular, static signs. Imagine how effective this might be on your standee!

 

See how Divvy can help your business grab and keep your customers’ attention today. Call us for a consultation or to share your ideas!

Effective Window Clings & Decals with Divvy

Your storefront is likely the first place new customers will encounter your business or franchise. It’s where they’ll find information about your brand, your product, and your promotions. Clearly, the front of your store is no place to skimp on marketing. But how do you make your storefront stand out most effectively? Divvy creates spectacular window clings and decals for your franchise storefront–both great products to put in your store windows.

Types

Stickers: Window stickers and vinyl decals are great permanent pieces, since they’re one-time use only. These work for your company’s logo on your storefront–especially on your front door. Use these only for items you don’t plan to move.

Decals: Adhesive like stickers but semi-permanent, decals are adjustable printed window decorations. Be aware that they are harder to move over time, however, as the adhesive sets. These types of marketing pieces are great for longer promotions or for more permanent signage, like your hours or your logo.

Clings: These are completely movable and re-usable, since they work via static. Think of the plastic window clings many families put on their windows for fall and winter holidays. Static clings are best for franchises and marketing. They are also the most effective for determining optimum placement, since you can experiment with what works better for you and your business.

Whichever you pick, you may want to consider “inside glass” options. This allows you to keep your signage out of the elements on an outdoor store, and away from wear and tear on an indoor store. Inside glass signage is printed backwards so that you can place it on the interior of a glass window while having it remain legible for your outside customers.

How Effective Are Window Decorations?

Remember that your windows are the first thing a customer will see–after a glowing sign, of course. This is your chance to show your brand’s colors, style, and overall message. Windows are also where you should show off your product. Some franchises can do this by displaying their products in the windows. But for those who can’t (such as in the food industry), you’ll have to rely on signs to show your prospective customers what your food looks like.

Also, if you don’t put signage in your windows, how will customers passing by know about promotions, limited-edition product, and other interesting marketing actions you’re taking? Use signage to promote seasonal items, sales, deals, and more. You’ll see a remarkable difference in drawing attention to these items once you do place signage in your windows.

Divvy creates window clings for you using on your specific brand colors and design. You can be assured your brand will be consistent throughout your franchise, no matter the location or store type. Come see how effective window clings can be for you and your business today!