signage

What Can You Do with Signage by Divvy?

Divvy has excelled in signage and large format from the beginning. When we started, local stores and restaurants came to us for the variety of signage options and capabilities that we offered. Today we supply multiple franchise brands throughout the United States with full in-store displays including window vinyls, table tents, wall and floor graphics, and various pop-up and fabric tension displays. See what you can do for your business!

Trade Shows

Catching attention at a trade show or convention is essential. Thousands of potential clients walk by hundreds of other booths, and if you blend into the crowd, you’ll have wasted your time. Using banners, POP signs, and three-dimensional signs grabs attention right away and helps you stand out from other businesses.

You can also turn your booth into one big advertisement! Divvy’s large format printing capabilities can help you build an attention-grabbing booth perfect for any space at a convention.

In-Store Marketing

Putting up signs and ads is the best way to share promotions with customers already in or near your store. Within a store, you can use a variety of sign types for promotions and product advertisements. This could be small stands throughout a store, POP (point of purchase) signs for special member deals, and window clings to attract passersby.

Store Decor

While the primary use of signage may be to promote products and services, it has another valuable purpose: decoration. A bland store or office may leave visitors feeling underwhelmed. And they may transfer that feeling onto your products, whether or not they’ve already bought them.

Office signage can dress up your restaurant, store, or office, whether or not it’s a direct promotion of a product. It strengthens your brand and, in the case of restaurants, might get patrons’ appetites going for your food. It sets the mood you most want to convey in your brand, and makes your company a better place to work.

Printing Large Format with Divvy

Divvy by Alexander’s excels in all things large format! We’ll help your signs and advertisements stand out above the rest, no matter your needs. If you need signage for your next promotion or just to dress up your building, come to us! Even better, if you need signage across your whole franchise, we can keep your brand on point across every store. Contact us today to find out how!

Common Outdoor Signage Mistakes

Designing for the great outdoors–like on the outside of your building or near a freeway–is very different from the design on interior signage. Because of the difference, sometimes designers and businesses make some crucial mistakes. They forget to account for the fact that these designs are outdoors. And because of that, their marketing efforts go to waste. Here are some big mistakes you can avoid making when you create outdoor signage.

4. Sticky Fingers and Vandals

Depending on your area or how long you need to leave up your signs, you may need to add security measures. Many signs become subject to graffiti or vandalization. While you can’t prevent all vandals (think of graffiti under bridges!), you can make your signs easier to clean. Use a laminate to make spray paint come off easily.

3. Even Signs Need Sunscreen

Just as the sun can damage your skin without sunscreen, it can ruin your signs! Outdoor signs need UV-resistant inks to keep from fading. If your design won’t be outside longer than a day, you can continue using water-based inks. However, if you intend long-term marketing, you need those special inks!

2. Weather? What Weather?

Similarly, some printers or designers forget to create signs to be weather-proof! It’s obvious that paper and paper substrates won’t stand up in a rainstorm. But that’s not the only thing to consider. For example, some inks might suffer under moisture. Your sign itself might be vulnerable to extreme temperatures, melting or cracking under certain kinds of weather. Or, a powerful storm might carry away a banner or break a hard sign in two. Again, if you need your sign to be outside for more than a day, create it to survive the weather–whatever that may be.

1. Indoor vs. Outdoor Design

Outdoor signage needs to be seen from a distance. Especially if your target audience is driving, you have to get your message across quickly. Not everyone will have time or the inclination to come up close and read dozens of words on your banner. Plus, a driver trying to catch a complicated message on your billboard or banner can become a distracted danger on the road in seconds.

Make sure your words are few and very large. Not only that, make sure someone can easily read them in a hurry. Don’t use difficult-to-read fonts or complex ideas. If you can, let a picture and a brief tagline speak for you.

 

When it comes to marketing for your business, Divvy can create signage on a wide variety of substrates meant to withstand the great outdoors. You’ll successfully promote your business or event in any weather!

Pack-Outs for Your Print Marketing Campaigns

Businesses thrive on marketing campaigns–and what better way to market than signage? It’s visible, usually colorful, and meant to grab attention right away. What could go wrong with branded signage?

Unfortunately in franchises, a lot could go wrong. It’s often too easy for franchisees to create signs and other marketing materials that go off-brand. It might be a color, a font, or even a different offer. While it might not seem like a big problem, it can be devastating for campaigns. For example, if your food-based business needs to advertise a special deal or a new menu item, and one location doesn’t get the right signage, you could lose a lot of customers looking to participate in the offer!

Marketing campaigns and promotions hold no weight if your franchisees aren’t on the same page visually. But that is where Divvy steps in.

Pack-Outs for Your Promos

Divvy easily creates quality marketing materials our franchises need to promote their products effectively. We create print marketing shipments, referred to as pack-outs. You may also know them as:

  • Quarterly marketing build-outs
  • Promo packages
  • Marketing auto-shipments

In these shipments, we print any item you might need for your campaign. These could include flyers, cards and envelopes, apparel, window clings, store graphics, menus, displays, and more. One franchise might only need a shipment of window clings, while other campaigns require all of the above for a large-scale marketing promotion.

The best part about pack-outs is that each shipment arrives at each location simultaneously, with the exact same pieces and materials. Every franchisee will receive exactly what they need for their campaign. This saves each location from having off-brand signs, different offers, and unapproved images. Your campaign will run smoother than ever with every franchisee participating this way!

Shipping Your Pack-Outs

Though it may be easy to print all the necessary products, getting them organized and off to their destinations can be trickier. But not for Divvy! Getting those products to businesses like Port of Subs, Bahama Bucks, and others in a timely manner is where we really excel.

Divvy does not deliver your print collateral back to you (the franchisor) for you to ship. That would be a waste of your time! Instead, we send it out for you to every individual location, saving you time and stress–and making sure everything gets there in time for your promotion to begin.

 

How Pack-Outs Work

Franchises order their promotional items via our web to print storefronts and API. Divvy then prints every single product just the way you need it. Need one location to receive something different from the others? We can do that, too! We will then drop-ship each set directly to every location, meeting your time-sensitive needs.

Divvy has a great deal of experience doing this for large orders covering multiple stores. We help franchises meet their tight deadlines and pull off successful marketing campaigns and promotions by doing everything in one place, where others are at the mercy of multiple shops and their variable or unreliable deadlines. Divvy’s ability to perform these pack outs in one location and ship them out to each franchisee gives us the edge compared to our competitors.

Standees: Your Most Effective Event Signage

When holding an event, you’ll want to grab your customers’ attention as quickly as possible. Wherever you are and whatever the event, a lot of people could walk by without paying much attention to your storefront or booth. Unless you use three-dimension signage–namely, standees! Standees help catch the attention of people passing by and immediately show off your brand. They are far more interesting to look at than regular, flat signage. And best of all, with Divvy, you don’t need to accept printing limitations on your standee!

Designing a Standee

Every standee begins with an eye-catching design. These displays are your chance to think outside the box. Don’t just go for the standard rectangular shaped sign. Incorporate odd shapes and colorful images. Make this design 100% yours. Using more creative shapes and brand elements strengthens the overall look of your business, particularly in a storefront.

When preparing to design, examine your space–whether in an individual store or at a trade show. Consider where you can place the standee to create the most drama, and design your display to fit that specific area.

What Materials Do We Use?

 

With Divvy, you don’t need to worry about altering your design to fit our print capabilities. We can print whatever you need on a wide variety of materials! This leaves you free to design as you wish to fit your business, not ours.

We choose light but sturdy materials to help the standee last once it reaches the franchise location. We want your piece to look good through the length of the whole promotion! Depending on our customers’ needs, we can print on any rigid, non-fragile material. For instance, we might create a three-dimensional piece for a client out of foamcore or falconboard. Both materials are good for layered, 3D images and for putting a display in front of a trade show booth.

Most often, we print on coroplast, a corrugated plastic material that holds up well, but also allows for bending and is easy to cut. Coroplast is a great material for outdoor signage, or for standees that need to handle a little wear-and-tear.

How to Best Use Standees

Remember: design a standee for the area it’s in. You’ll want the most eye-catching display possible without eating up a walkway or creating some other hazard.

Depending on your material, you can move a standee in and outdoors to catch the eyes of passersby on the street. Dynamic signage, after all, tends to seize attention, which will lead to customers and clients entering your store to learn more. Standees work far better than regular, flat signage. After all, even with a great design, flat images can lose a person’s attention quickly, or fail to grab it in the first place. But three-dimensional signs stand out (literally) in the physical world, not just on glass. That demands attention right away!

 

 

Tight on space? During events or in small franchise units, our standees combine stability with creativity and practicality. This sign hides a surprise behind its design: falconboard shelves! Here, you might store fliers or forms, handouts, and giveaway prizes.

We also make three-dimensional signage for any occasion or style. Every layer in the design keeps your eye on the sign, which keeps the customer engaged–unlike regular, static signs. Imagine how effective this might be on your standee!

 

See how Divvy can help your business grab and keep your customers’ attention today. Call us for a consultation or to share your ideas!

Effective Window Clings & Decals with Divvy

Your storefront is likely the first place new customers will encounter your business or franchise. It’s where they’ll find information about your brand, your product, and your promotions. Clearly, the front of your store is no place to skimp on marketing. But how do you make your storefront stand out most effectively? Divvy creates spectacular window clings and decals for your franchise storefront–both great products to put in your store windows.

Types

Stickers: Window stickers and vinyl decals are great permanent pieces, since they’re one-time use only. These work for your company’s logo on your storefront–especially on your front door. Use these only for items you don’t plan to move.

Decals: Adhesive like stickers but semi-permanent, decals are adjustable printed window decorations. Be aware that they are harder to move over time, however, as the adhesive sets. These types of marketing pieces are great for longer promotions or for more permanent signage, like your hours or your logo.

Clings: These are completely movable and re-usable, since they work via static. Think of the plastic window clings many families put on their windows for fall and winter holidays. Static clings are best for franchises and marketing. They are also the most effective for determining optimum placement, since you can experiment with what works better for you and your business.

Whichever you pick, you may want to consider “inside glass” options. This allows you to keep your signage out of the elements on an outdoor store, and away from wear and tear on an indoor store. Inside glass signage is printed backwards so that you can place it on the interior of a glass window while having it remain legible for your outside customers.

How Effective Are Window Decorations?

Remember that your windows are the first thing a customer will see–after a glowing sign, of course. This is your chance to show your brand’s colors, style, and overall message. Windows are also where you should show off your product. Some franchises can do this by displaying their products in the windows. But for those who can’t (such as in the food industry), you’ll have to rely on signs to show your prospective customers what your food looks like.

Also, if you don’t put signage in your windows, how will customers passing by know about promotions, limited-edition product, and other interesting marketing actions you’re taking? Use signage to promote seasonal items, sales, deals, and more. You’ll see a remarkable difference in drawing attention to these items once you do place signage in your windows.

Divvy creates window clings for you using on your specific brand colors and design. You can be assured your brand will be consistent throughout your franchise, no matter the location or store type. Come see how effective window clings can be for you and your business today!