social media marketing

Why You Should Create Subtitles on Videos

Marketers and content creators are always looking for the next big thing to help send their brand’s message. And in the last few years, it has been video. Video continues to skyrocket on all social media platforms. But for many companies, it’s not yet perfect. Why? Because they don’t use subtitles! If you don’t already, consider adding subtitles to all of your videos. Here’s why.

Deaf or Hard of Hearing Viewers

This should go without saying. You want your content to be accessible to everyone. And lip-reading is harder than you might think. Impossible, really, if your video is full of voice-overs! Rather than making Deaf or HOH viewers guess at what your actors are saying, provide subtitles or at least a summary under the video on your website.

Commuters or People at Work

On the rise of videos in social media, viewers found a new peeve: videos playing automatically, and usually at high volume. Rather than announce to everyone what they were watching, they skipped over videos quickly. Even though many platforms now have Mute as a default volume setting, scrolling past can still be a problem if you don’t have subtitles. However, adding subtitles can guarantee a higher viewer count, since people can watch them silently on their train or bus commute, or while on break.

Communicates the Message

Even if your viewers don’t eventually follow through, subtitles help get the message across more easily. Whether your audience members are auditory or visual learners or some combination, having both can reinforce the message in the video.

Multi-Lingual Videos

As companies become international and the Internet continues to grow, many social media users view videos in different languages. In the United States and Canada, a large portion of your customer base might not even speak English as a first language. Including subtitles on your videos facilitates the latter’s comprehension of your message. Plus, having subtitles means you could transport your content more easily to other countries to expand this base.

SEO

Yes, you can use subtitles for your SEO! Closed-captioning can make your videos more searchable, increasing your viewers and site traffic. Plus, you can more easily use your scripts as future content. Who wouldn’t want content made simpler?

How to Create Subtitles

Most video creation apps allow you to add subtitles right away. If the app you’re using doesn’t include this feature, you can easily add an .srt file with your subtitles. These tutorials can help you out with creating subtitles for your videos, and attach them to Facebook videos.

Make sure your text isn’t too small, or that it doesn’t form a block of text. Just include a line or two that keeps up with what the actor is saying. Even if you have to leave out a few filler words, that’s okay. Your viewers might keep on scrolling if they can’t read the text fast enough.

 

Don’t fall behind the times! Get subtitles onto your videos today, and keep your hard work accessible to all!

When Are The Best Times to Post on Social Media?

Think of your personal social media pages. Many of your friends and followers post content whenever they want. It could be that they have a moment then, or something share-worthy just happened. But more often than not, unless they have many, many followers, they don’t get optimal responses. At least, not of the kind they need to build stronger followers. You’ll need to try something different to help build your community, get views, and get responses.

Your updates, blogs, and posts receive a lot of marketing care to make sure they adequately convey your message and brand. So give them the best posting times to really help them compete!

The Best Times for All Platforms

Generally, you should post when your audience is awake and willing to check on their phone. For the most part, this rules out nighttime in your audience’s time zones. Sometimes this means you can post during work hours, but even then, you should choose those times wisely.

Not every social media platform has the same posting times, due to very different audiences using them. This may meant adjusting your marketing and posting schedules. But believe us, it’ll be for the best.

Facebook

Best times:

Weekdays 6-8 am, 2-5 pm.

Facebook users like to check their phones early in the morning, before leaving for work or during their commute. They likely won’t check during work, at least not in the morning.

Worst times:

Weekends, 10 pm-4 am.

Facebook is generally a site to spend a lot of time on or to glance at when users aren’t busy. So weekends, especially among adults, won’t have high engagement for your posts.

Twitter

Best times:

Weekends, 1-3 pm, just after work

Shorter tweets tend to get higher responses and engagement than longer tweets (over 100 characters). You should also use at least 2 hashtags, and ask occasionally for retweets when you’re looking to build your following.

According to Sprout Social, Thursday at noon is the best time to post on Twitter.

Worst times:

8 pm – 8 am; Tuesday, Wednesday, and Friday mornings

No matter when you post, however, Twitter absolutely requires engaging and clickable content. Some companies can get away with posting in these dead hours if what they have to say is important enough.

LinkedIn:

Best times:

8 am – 5 pm, with optimal responses at 12 and 5 on Tuesday and Thursday

Since LinkedIn often thrives with B2B (business to business) posts, you’re safe posting during work hours on weekdays. You’ll still want to aim for that lunch hour and just-after-work hour, though.

Worst times:

Weekends, every day from 7 pm – 6 am

LinkedIn’s target audience isn’t likely to check or browse this site during off-hours and weekends. So it’s best to avoid those times when your followers won’t be thinking about work.

Pinterest:

Pinterest is unique among other social media platforms because its content tends to last longer on your follower’s feeds. Still, there are both optimal and terrible times to upload content.

Best times:

Weekends, late nights, 2 and 9 pm on Saturday

Your pins will also do better overall if you take the time to write a detailed, searchable description to help your audience find your content.

Worst times

Weekdays 4 am – 7 pm

Unusual for social media, Pinterest studies show that you shouldn’t post during normal work days and hours.

Instagram

Best times:

Weekdays, with the most engagement on Monday; 2 am, 8 am, 5 pm

You can and should also post any time  on Monday through Thursday, excluding 3 pm

Worst times:

3 pm every day

Though most days and times are excellent for Instagram, this mid-afternoon hour tends to do poorly for content and engagement.

4 More Mistakes Franchises Make with Social Media

Social media can drive a third of your referral traffic, and is a great way to grow and market your brand. After all, most people have a smartphone and spend up to 30 percent of their time online. But social media is often underused, overused, or misused in promotion. Many franchisors or brand owners overlook the social aspect of social media, or fail to protect their brand when posting. Last time, we posted 4 major social media mistakes you may be making online. Here are four more you should avoid to keep your social media platforms friendly and, well, social.

1. Being inconsistent

Inconsistency–such as changing voices, long silences between posts, and changing responses to common questions–tend to drive away potential followers. Consistent schedules and voices, however, keep a brand and its content strong. When planning your social media, keep a schedule for your post times and dates. Find a voice and style of content that works well with your following and that will drive future fans your way.

However, when planning content, be careful not to stay so “consistent” that you fall into a rut. Post a wide variety of content to appeal to all your followers, and to encourage them to spread the word.

2. Responding inappropriately to negative feedback

We warned against ignoring feedback in our previous article. This is, naturally, very dangerous to do with your customers. But you should also avoid simply deleting comments or getting into an emotional argument. Negative feedback can carry strong emotions on the customer’s end, and you should be careful not to use those same emotions. Getting into a battle–especially a visible one on your Facebook page–can only lead to disaster.

It will also damage your brand to be inconsistent, canned, or unclear in how you respond. Work with your social media team to create guidelines for negative comments and reviews. This consistency will help your customers feel they are being treated fairly, especially if you fix response times to within a certain window.

3. Buying likes

Many brands and blogs still believe that they can purchase followers and likes to pad their numbers and gain higher notice or credibility. However, this actually damages your brand more than it can help. The number one reason is that fake likes and fans cannot spread the word, nor boost actual interactions. If you have high numbers but little interaction, this puts out a signal to both the platform and to potential buyers or followers that your content is just not that interesting. Certain social media platforms can also delete your account if they find out you are purchasing fans.

4. Over-promoting your products

Social media marketing exists to grow your brand. So the occasional sales pitch meant to drive sales isn’t a bad thing. But you should be careful about the frequency of these ads and sales pitches. Remember, social media platforms are places to grow relationships, and relationships rarely form from an impersonal, loud, or repeating advertisement. Follow the 80/20 principle: post valuable content 80 percent of the time, and focus on product promotion no more than 20 percent of the time. Even better, focus on getting your fans into a marketing funnel so you never need to use your social media accounts for sales.

 

Overall, make sure your team is properly trained about social media and how to market effectively. Remember as well to treat your customers as if you were meeting them face-to-face. This can help you avoid the worst social media mistakes.

4 Major Mistakes Franchises Make with Social Media

Many franchisors have given up on social media, which in its early days was an ineffective marketing tool. While originally an understandable move, today it makes little sense to underuse or abandon social media marketing. Recently, social networks like Facebook and Twitter use metrics to provide statistics and tracking tools, as well as paid ads that actually work. This makes it much easier not only to view a business’s conversions, but to make them happen.

But even a few years ago, social media marketing was not as effective as it could have been. According to FranConnect’s 2015 Franchise Marketing Report, only 1 of 5 franchises use social media effectively. Worse, these focus more on what customers say about their brand without actually making changes.

This powerful tool should be in your arsenal, if it isn’t already. But you’ll need to know how to use it correctly, and how to avoid major mistakes other franchisors make with their social media. These serious errors include:

1. Ignoring Customers’ Comments Online

Customers just want to be heard–even if it doesn’t fix their problems. Complaining customers require feedback more quickly as well, with 42% wanting a 60 minute wait before receiving a response. Yet the FranConnect report showed that none of the participants used social media as a primary way to gain customer feedback. Putting time into a response, whether it’s for kudos or grievances, can help increase confidence in your brand’s customer service.

2. Spreading Yourself Thin

One key to successful social media use is to pick a handful of outlets, rather than trying to use every major site out there. Spreading your brand to every social media platform creates much more work for you and your franchisees. It may be more difficult to respond to customers’ comments, for one. For another, this practice can lead to attempts at promotion through redirection. In other words, instead of posting the necessary information on your accounts, customers must go back and forth to Facebook, Twitter, and a blog in order to enter a promotion or get offers, or even to follow your business.

If it works for your franchisees, let them pick the two or three social media platforms where they already succeed, and let them build their campaigns around these. This lets you and your franchisees target specific audiences more effectively.

3. Not Monitoring Your Franchises

Franchisors who do use a platform’s tracking functions often focus on a corporate or global level. However, they fail to monitor franchisees’ social networking. Your brand is your greatest asset, and if left to their own devices, some franchisees may begin altering it. This could be by deviating from approved designs and phrases, using vastly different marketing, or simply not posting at all–potentially damaging customers’ trust in the brand.

Learn how your franchisees are communicating on social media, and how they use the marketing material provided. Once you have a clear picture of their social media use, you can create a social media strategy. Make sure it involves and motivates your franchisees. A successful promotion will also encourage your franchisees to keep up-to-date on their social media platforms in order to facilitate future events and promotions.

Once you begin these kinds of campaigns, you can learn how to streamline your social media promotion on the franchisee level, and your franchisees will be motivated to stay up-to-date with their platforms.

4. Avoiding Social Media Automation

Traditional methods for monitoring and posting require large, expertly-trained teams of account managers. So, to stay on top of your various platforms–especially if you have many franchise locations–why not try social media automation?

Automation helps you maintain consistency as well as your brand, and gives you more control over what you share. The time you can save with automation then benefits your business. The trick is knowing what not to automate versus what you should automate.

You should automate scheduled posts, campaigns, press releases, blog promotion, and metrics. However, do not automate direct messages and conversations with customers and franchisees. These should be kept personal, rather than delivered as a form, which only do damage to your brand and to you when used this way.

 

Divvy’s social media automation creates branded content and can help you monitor your franchisees.  This frees up your time and gives you the horsepower necessary to steer your franchise’s social media marketing in whatever direction you need. Contact us today, and learn how Divvy can help your franchise better use its social media.

How to Utilize Franchise Social Media Marketing

 

Social media is a great marketing platform for any business type, including franchises. The sad fact is that most franchises in America do not utilize the effective reach to gain potential customers. Franchise social media marketing can be a great asset and tool for any franchise as long as you use it correctly. Here are a few tips that will help any business increase their social media presence.

Use Other Platforms With Facebook

Facebook is the most used platform for marketing in the world of business, but it’s not the only profitable platform. Businesses who have been successful with social media almost always utilize multiple platforms to increase their social media presence and promote their brand.

For example, Twitter can be used to update your followers on new locations, products/services, and general information about the business. LinkedIn can be useful for building a professional network, soft selling, and franchise information. Pinterest is great for branding, developing a strong customer following, and sales.

That is just a few possibilities with some of the other platforms. Consider the possibilities when you include Instagram, Snapchap, and other useful platforms. You can really up your franchise social media marketing game by starting to get involved online.

Actively Communicate with Customers

More than 60% of all franchises do not respond to any sort of social media communication from their customers. That does not help business in any way. Most customers expect that they receive a response on social media within 60 minutes of a comment or complaint according to Edison Research. It is definitely a recommended best-practice for any franchiser or franchisee who wants to strengthen their franchise social media marketing efforts to always respond. Responding to anything directed towards you will instantly give you a strategic advantage over other franchises and competitors.

Get All of the Franchises Involved

A lot of franchisers don’t allow their franchisees to manage their own social media account or page. Depending on your strategy or industry, that could really be harming your bottom line. It is good to have management control the branding and messaging that goes out as official company messaging or promotions, but it is also very good to have a local presence. Customers trust locals more than corporate, that is just a fact. By giving your franchisees an opportunity to specialize their promotions for the local environment, you can expect to have more social media engagement, better branding, and more loyal customers that will add to your revenue.

Need Help With Your Franchise Social Media?

Here at Divvy, we support and offer services for any franchise. If you are struggling with your social media presence and need some help getting it started, contact us at http://divvyonline.com/contact/ or give us a call at (801) 224-8666. Come experience the Divvy difference!

 

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Why Snapchat is a Must for Your Business

Snapchat is paving the way for the future of social media marketing. All of the features and content updates to the app thus far have only increased the effectiveness of the app in reaching a larger audience, making it one of the great up and rising social media platforms for businesses. Just to throw some numbers out, Snapchat has over 100,000 daily users. Another noteworthy statistic is that there are 10 billion daily video views each day for the companies that participate. With the potential in those numbers in mind, here are a couple of reasons why Snapchat is paving the way for social media marketing and should be implemented in your digital marketing strategy.

Unbelievable Reach

Snapchat is one of the fastest growing social media platforms on the market today. Snapchat reaches over 60% of all Americans with a smartphone and ,on top of that, more than 70% of Snapchat’s users are millennials between the ages of 18 and 34. Like it or not, millennials are the future target of marketing because they will be entering the workforce and spending money. If you want your company to get a competitive advantage in the long run with marketing, adopting the right platforms and targeting the right audience is key.

Snapchat has the potential for reaching more consumers than any other platform. This means that anyone with a smartphone has access to it. The potential reach is growing everyday as more and more millennials and non-millennials download and start using the application. To put this in perspective, Snapchat now has more users than Twitter and is quickly catching up with Facebook and Instagram. With Snapchat being the fastest growing social media platform, the reach alone is enough evidence to adopt this platform in your digital marketing strategy.

Brand Awareness

Snapchat is the king of brand awareness. There are multiple features that allow brands to spread their name effortlessly. A couple of the big ones are as follows:

Snapchat Geo-filters

Geo-filters are simply amazing. Geo-filters are very simple to set up and they are really cheap. The way that geo-filters work is that a company will design a filter that will be used for promotion or brand awareness. After the design is completed, you buy a geographical location where people can access and use the filter you created. After your filter has been up live on the app, it will run in the specific location(s) for 24 hours, then it will disappear unless you pay for those locations again. There are plenty of companies and organizations that have successfully used these filters, you can see them here. Whether you work for a big company or a small company, this Snapchat feature is cheap enough to be worked into your budget and it is definitely worth it.

Snapchat Stories

Snapchat stories are revolutionary for the social media world and the marketing world. Just how stories work for each user, the business stories also disappear after 24 hours. The content and advertisements within these stories are watched more than videos and content on Facebook, with Snapchat coming in around 10 billion views each day and Facebook having around 8 billion views each day. The biggest difference between the video viewing experience on those two platforms is that Snapchat is more interactive and has more engagement. In order to view a story on Snapchat, the user has to manually click on the story, which is very different than the automatic video play feature in Facebook. This means that those who view your story actually want to see what you have to offer. After clicking into the story, the user again can swipe to whatever story or video is most interesting to them, thus increasing user engagement.

These features are just the beginning. Snapchat is going to continually update their platform and introduce more attractive features that companies can use to their advantage. The biggest question is, are you going to be an early adopter? Or are you going to fall behind and get lost in the digital crowd?

Need Help?

Struggling to figure out how to make your marketing effective? We have your back! Here at Divvy, we provide valuable digital marketing strategies and social media content for you to help your online presence by stay engaging with your audience, maintaining consistency, and keeping up-to-date with content. Contact us to see how Divvy can make a difference for your company today!

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Creating Suspense on Social Media

Creating suspense on social media is easier than you think. You will be ready to create audience anticipation in a matter of these three steps:

Know Your Social Networks.

Each social media platform has unique advantages and disadvantages. For example….

 

Facebook is a consumer-focused social network with high engagement. Fan pages integrate within newsfeeds, allowing content to go viral. It is a good place to post industry-related articles, pictures or videos but a bad place to make a sales pitch.

 

Twitter is a micro-blogging platform for rapid and efficient distribution of information. It is great for joining in on conversations with ‘hashtags’ and news updates. Twitter is a fast-paced platform, and companies often don’t know how often to tweet or how to engage or respond to followers, hurting their online presence.

For more information regarding differences between social networks, click here and here.

 

Remember to consider the demographics each channel attracts. Match your target audiences to the appropriate channel(s) they would use.

 

Don’t forget that each platform has its own culture. Fill out your profiles according to the culture with avatars, cover photos, bios and profile information. Also, use the language your target audience would use to find you.

Make a Plan.

It’s time to make a plan. Whether you are announcing a new store, product or service, there are a variety of tactics you can implement to create suspense on social media, including:

  1. Release countdowns
  2. Giveaways
  3. Behind-the-Scenes and Sneak Peeks
  4. Media Hooks
  5. Fan Competitions
  6. Scavenger Hunts

 

Giveaways are great ways to build your audience, while fan competitions are best to get your fans engaged. Media hooks include the following options: product packaging, branded art, soundtracks, demos, or trailers. If you don’t think a media hook is right for you, consider a sneak peek of how a product is made or a service is prepared.

 

Whatever you decide to do, make sure it is in line with your social network(s) and target audience(s).

Engage with Your Audience.

Don’t forget to engage with your audience throughout the campaign. Anticipation and suspense brings forth mystery and curiosity. Do you know what that means? Your audience is going to be asking questions. You need to be the one to answer them. Don’t let the media – or anyone else, for that matter – tell your story for you.

 

Re-tweet, like, comment and respond to all communication from your audience(s). Become a thought leader by being credible and reliable. You’ll have people begging to know what’s next.

 

If you still need help crafting a plan to create suspense on social media, call Divvy. Divvy specializes in social media marketing. Call 801-224-8666 or fill out the contact form below.

 

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Words Per Post | The Perfect Word Count for Your Blog

Words per post refers to the number of words in each blog post. There’s a lot of data out there determining the “perfect” number of words for a blog post, but a lot of that information is conflicting. With that said…

 

How do you determine the right depth for your blog post? Is there a golden rule? The answers to these questions are both simple and complicated.

Determining the Perfect Word Count

Determining the perfect word count is complicated. Some bloggers praise shorter blogs while others support longer ones. At Divvy, we follow a variety of SEO tactics, including each post containing minimum of 300 words.  This is our minimum, but again the perfect word count is complicated. The best answer to the question is dependent upon the content.

 

words per post dependent upon content

 

The depth of your blog posts should be led by the content of your post. Are you answering a simple question? Or offering unique insight? You want to provide enough answers to your readers without getting fluffy or off topic.

 

The best rule of thumb: Offer benefit to your readers.

250 to 300-word posts are good for short, sweet, and straight to the point blog posts. You can offer a quick overview of a concept or answer a simple question in these types of posts. This post, for example, contains 435 words. See how I answered a question without overloading you with information? That’s why shorter posts are more frequent. They are easier and faster to write and still useful to readers.

 

600-word posts allow you to join in on the conversation with greater detail. There is more room for depth, discussion, and creativity.

 

900-word posts require more research, details, and depth than that of the previous shorter word counts. With this length of post, you need to understand the topic and provide more information to your readers.

900-word posts can discuss information on a general subject or detailed information on a specific topic. With this length of post, you can get more specific with points and subpoints.

 

1200-word posts are full of relevant, detailed information. There is no fluff in these posts, only rich content. If you are writing an 1200-word post, make sure that your content will meet the expectations of your readers.

 

As you go about writing your personal or business blog posts, make sure you offer the right amount of information to the person who found your blog. If you don’t, they won’t return.

 

Does your business or franchisee need help with blogging or SEO? Call Divvy at 801-224-8666 or fill out the contact form below. Our team specializes in these areas. Talk to you soon!

 

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How to Write Irresistible Content

“I don’t know how to write irresistible content.” Don’t worry – it’s not as hard as you think. With a little critical thinking, organizing, and planning, you can be on your way to writing irresistible content. We promise – it’s actually very easy. Follow these 7 tips:

1. Know and Connect with your Audience.

You need to understand what makes your buyer tick. Make that connection. Understand what they require in order for them to want to interact with you and request for more information. Write content that would irresistible to your target audience. The more interesting the information is to your target audience, the more useful it is to them.

 

Find out what particular problem(s) your audience has, and speak to it.

2. Assume your Audience Doesn’t Know what you Know.

Avoid jargon, buzzwords and industry-talk. Use terms that they would use in order to find you. They found you, they have come to you. Now you need to explain yourself clearly to them.

3. Make the Content Applicable.

Don’t just spit information out into the world. Make the content worthy of reading and applying. Don’t just share information. Share how to do what you are describing.

4. Be a Credible Source.

You need to build trust and credibility to get results. Cite your sources and have social proof. Social proof examples include:

  • Statistics
  • Testimonials
  • Reviews
  • Endorsements
  • Examples
  • Quotes
  • Anecdotes

Build trust up front. It is worth it.

5. Write…. and Don’t Forget to Design.

Write and design your work so it is easy on the eyes. You spent time gathering information, researching, and planning. Don’t ruin all that work by not designing your content. You want to invite your audience to read and learn more.

 

Avoid writing long sentences. Or follow up with a short one.  Write short passages and paragraphs to invite your reader in.

 

Spend time finding the proper formatting so that your rich content won’t be skimmed over. Or worse – bounced away from.

6. Stay True to Yourself.

Stay on brand. Use your voice. It differentiates yourself from all the other writers out there.

7. Practice and Analysis Makes Perfect.

Go start writing right now! The best way to get better with irresistible content is to practice, analyze, practice, analyze.

 

Share your work! Analyze how well it did. Try something new and analyze it again. Figure out what content is getting looked at and what is working.

 

Do you need help with writing irresistible content? Call our office at 801-224-8666 or fill out the contact form below. Divvy specializes in marketing consulting and social media content strategy.

 

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Why Your Business Needs Multimedia Marketing

Businesses need multimedia marketing in order to survive in today’s fast-paced world. Consumers are not solely reading newspapers anymore. They are listening to the radio, watching television, driving by billboards, reading direct mail and surfing the web, too. This developmental change has made it harder for businesses to reach consumers on only one platform. This is why multimedia marketing is essential in today’s marketing and content strategy.

What is Multimedia Marketing?

Multimedia marketing is not as intimidating as it sounds. “Multi” means many and “media” stems from the word medium, creating the phrase that simply means “many medium(s) marketing”. That’s all it is!

Multimedia marketing is sharing one consistent message on multiple channels. One message needs to be supported by multiple channels in order to reach more consumers.

Through a combination of pictures, videos, graphics, social media and the more traditional methods, such as direct mail, press releases, and advertisements, businesses can reach more past, current, and potential customers. An increase in reach leads to an increase in brand awareness, and an increase in brand awareness leads to an increase in website traffic.

Reach

Because a business is sending one message through multiple channels, it is reaching more people. Sending out a piece of direct mail, for example, will only reach those who receive the mail. If you combine that marketing strategy with an infographic shared through social media, you will reach the people who receive the mail and all those who see the graphic online through Facebook, Twitter, Pinterest, etc.

Brand Awareness.

The business that masters multimedia content strategy is the business that masters brand awareness. If you are doing it right, you know that each medium has a characterized user. For example, those who read newspapers are typically older, and those who are on Instagram are typically between the ages of 18 and 29. Knowing this, a business can tweak its message to appeal to the different consumers. When a business is able to share a consistent message on multiple platforms, it is able to increase brand awareness.

Website Traffic.

What does an increase in reach and an increase in brand awareness lead to? An increase in website traffic, and thus an increase in leads and potential customers.

 

Do you need help creating a cohesive multimedia marketing strategy? Fill out the contact form below or call us at 801-224-8666. Divvy specializes in maximizing your business or franchise’s marketing efforts.

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