strategy

4 Franchise and Business Strategies

Before you start up your franchise, you need to put considerable thought into your business strategy. What works for one business might destroy another. So, every franchise will need its own unique strategy. While we can’t tell you how to run your business specifically, we do have some excellent business strategies you might consider putting into practice for your franchise.

Build near your consumers

People will shop close to where they live. And they may not live very close to shopping centers. Big stores in the business districts may be profitable, but they shouldn’t be your only source. In a more time- and environmentally-conscious world, people want to walk or bike to stores and restaurants, or at least take shorter, more efficient drives. They want the convenience of places like Starbucks. Don’t make them travel further than they want to, especially if that’s one of the core issues with your current strategy. Otherwise, with the Amazon giant looming overhead and offering lower prices, consumers might just shop online.

Get involved in your community

Ask yourself, “How could my location/business be an asset to the community?” Go get involved and find out how your business can sponsor a team, host an event, or give back. You’ll spread your name via word-of-mouth, especially if you partner with another business. In doing so, you can combine customer bases and attract new buyers.

Interact with your customers

Whether it’s replying to questions in a timely manner or playfully roasting your competitors like Wendy’s does, your business relies on customer interaction. This isn’t just to make sales; you need to engage your customer base regularly. And, on top of that, you need a genuine voice that fits your brand, not just a “salesman” voice. Though that’s your end goal, making it only about sales will drive off customers who see this behavior as insincere.

Be flexible

Is a strategy not working out for your business? Then don’t force it! Let go of strategies that cost you money and customers. And you don’t have to wait until the end of the fiscal year to do it! Come up with something better right away. You’ll spare your business and brand potential damage.

 

What strategies have you found for your business? What worked, and what didn’t? We’d be happy to hear from you!

Crafting A Winning Social Media Campaign Strategy

*By guest post contributor: Nick Rojas

At the time of this article, Facebook boasts 1.6 billion accounts. Twitter has 305 million accounts.. Add LinkedIn, Tumblr, and YouTube, and you have the potential to reach billions of people through multiple avenues. Social media connects people – and you want them to connect to you.

social media campaign

Before you launch your campaign, you need a plan of action. What kinds of things are people attracted to on each particular platform? Which platforms will best support the marketing styles of your business? What are your company’s objectives in this venture? Read on to discover the three rules of executing your campaign effectively.

1. Find your target audience.

Where does your audience spend time when they’re online? Look for them, find them, and set up camp there. If your product is geared toward business professionals, you’re going to want to start an account on LinkedIn. Younger people tend to have shorter attention spans, so they might respond best to the condensed updates you share on Twitter or Snapchat. People who are looking for a business that requires trust (e.g. an investment company), so they’ll gravitate toward a place that contains all kinds of information in one place, like a Facebook page. Consider where your people are, and follow them.

2. Start planning.

You want to make a great impression when you launch, so make it as perfect as possible! No social media campaign ever reached its potential without adequate and thorough planning. Some things to consider in your plan:

○ Who is going to be responsible for maintaining your social media account? Make sure that person or team becomes familiar with how businesses on each platform work. Decide how often the account will be maintained; how often new content or announcements will be added; who will handle customer questions, etc.

○ What are you trying to achieve? Of course, your goal is to use this method to gain customers, but how do you plan to do it without saying “Welcome to our page! You should buy our product.” You could offer discounts to customers; announce sales, promote your product using giveaways, or share news and updates from your business.

○ What tone do you want to convey? Perhaps your audience will respond to a professional-sounding post. Or maybe posts with plenty of exclamation points and hashtags will catch their eye. Depending on your platform, you can also convey your tone with multiple types of media , like relevant photos and video.

3. Get engaged.

If a viewer or reader asks you a question, jump on it immediately! Let them feel like they are part of a conversation, not an ad. Whoever maintains your campaign must have excellent people skills and be fantastic at conveying messages through writing. Be prepared, however: Sometimes customers with complaints would prefer to air them publicly. Put out that fire immediately by directing them to whatever your protocol is – calling customer service, emailing, etc. When I see complaints or poor reviews on a business, I always look to see if the business has addressed them in the comments. If they have, my opinion on the company changes drastically. In fact, responses to complaints are evidence that the company does, in fact, want to provide a quality service/product and cares about what its customers think.

social media campaign

Of course, one of the main difficulties is converting social visitors into paying customers. As you craft your social campaign, this needs to be at the forefront of your strategy. Research the best way to transform online conversations into sales. Remember that social media is at the top of the funnel, so how you reach them has to be dependent on where they are in the funnel.

Divvy” serves franchisees who are often looking for ways to promote their franchises through social media. Divvy’s marketing team has a long list of success stories when it comes to transforming marketing communications through print and digital channels. So if the whole idea of a social media campaign makes you nervous, you might want to start with the experts. Contact Divvy below for more information.

Good luck, and enjoy your social media campaign!

 

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The Secret to Direct Mail Campaign Success

Direct mail campaign success can be sometimes be hit or miss for marketers. So, we did some research on the subject. There’s no question about it, consumers remember businesses that provide good customer service. Simply asking a customer how their experience was in your store will make them feel valued. They are also more likely to tell others about your business, which in turn will increase sales, loyalty, and new customers. Now the question is, why not pair a direct mail campaign with follow-up protocol.

The Secret to Direct Mail Campaign Success…Follow-Up

By following your customer’s visit with a direct mail piece you demonstrate your commitment to customer service. Now the direct mail campaign becomes more than a bait and hook strategy. By using direct mail to follow-up with a customer, you build customer loyalty. You could even use a carefully crafted campaign to re-establish relationships with dormant customers. Marketing is about generating new business leads and sales and the right direct mail campaign follow-up can be the key.

What Makes a Good Follow-Up?

By following up with a customer, your team can ensure the customer’s satisfaction. The continued interaction after they have visited your store can create future opportunities for promotional marketing. Depending on what your business offers, you could follow a customer’s purchase with a direct mail piece providing repairs, refunds and warranties on what they just bought in the store (you’ll need a digital press to do that). Now THAT is a good way to get them to listen to future promotional material.

Popularity

Did you know that 92% of shoppers say they prefer direct mail for making purchasing decisions? An International Communication Research survey found that 73% of consumers actually prefer mail over other advertising methods. If that wasn’t enough, 56% of customers find print marketing to be the most trustworthy type of marketing.

Personalization

Personalized print media sends a completely different message than personalized email because consumers recognize it takes more effort to customize print media. Divvy’s parent printing company – Alexander’s – is fully equipped with digital printers. This means the process of personalizing each print piece with different names, images or call-to-actions is fully automated. For your company, it means you can show your customer you care without having to pay extra. Not to mention 70% of Americans say that simply receiving mail is more personal than the internet.

Response Rates

Some marketers, such as retailers, are seeing dramatically higher response to their direct mail than 30 years ago. U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return. The DMA states that on average, direct mail advertising gives a business a 13 to 1 return on investment.

Time

98% of consumers bring in their mail the day it’s delivered. Of these, 72% bring it in as soon as possible. 77% sort through their mail immediately. The average American then spends 25 minutes with direct mail. One of the most enticing facts we found was the 48% of people retain direct mail for future reference.

If you would like to know more about our success with direct mail campaigns let us know:

 

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