Words Per Post | The Perfect Word Count for Your Blog
Words per post refers to the number of words in each blog post. There’s a lot of data out there determining the “perfect” number of words for a blog post, but a lot of that information is conflicting. With that said…
How do you determine the right depth for your blog post? Is there a golden rule? The answers to these questions are both simple and complicated.
Determining the Perfect Word Count
Determining the perfect word count is complicated. Some bloggers praise shorter blogs while others support longer ones. At Divvy, we follow a variety of SEO tactics, including each post containing minimum of 300 words. This is our minimum, but again the perfect word count is complicated. The best answer to the question is dependent upon the content.
The depth of your blog posts should be led by the content of your post. Are you answering a simple question? Or offering unique insight? You want to provide enough answers to your readers without getting fluffy or off topic.
The best rule of thumb: Offer benefit to your readers.
250 to 300-word posts are good for short, sweet, and straight to the point blog posts. You can offer a quick overview of a concept or answer a simple question in these types of posts. This post, for example, contains 435 words. See how I answered a question without overloading you with information? That’s why shorter posts are more frequent. They are easier and faster to write and still useful to readers.
600-word posts allow you to join in on the conversation with greater detail. There is more room for depth, discussion, and creativity.
900-word posts require more research, details, and depth than that of the previous shorter word counts. With this length of post, you need to understand the topic and provide more information to your readers.
900-word posts can discuss information on a general subject or detailed information on a specific topic. With this length of post, you can get more specific with points and subpoints.
1200-word posts are full of relevant, detailed information. There is no fluff in these posts, only rich content. If you are writing an 1200-word post, make sure that your content will meet the expectations of your readers.
As you go about writing your personal or business blog posts, make sure you offer the right amount of information to the person who found your blog. If you don’t, they won’t return.
Does your business or franchisee need help with blogging or SEO? Call Divvy at 801-224-8666 or fill out the contact form below. Our team specializes in these areas. Talk to you soon!