5 Offline Marketing Strategies for Introverts
It can be difficult to market your business if you are introverted or shy, but it’s not impossible. A few weeks ago, we shared some marketing tips for introverts that focus mostly on social media. However, marketing offline is just as obtainable for introverts. So here are five introvert-friendly ways for the shy marketer to, well, market.
A business card tells about you or your company in a nutshell. While it shouldn’t be the sole aspect of communication between you and a potential client, there’s nothing wrong with using one to start (or finish) a conversation. Or, additionally, leaving a small pile of business cards at the edge of the snack table. Make sure your business card grabs the right kind of attention by following these guidelines.
How often have you been asked if you have a pen or pencil someone can borrow? By putting your company’s name and/or website on the writing instrument, you can spread the word about your business without saying anything. And if you “accidentally” leave one or two behind, well, that’s just a great opportunity for more people to discover your business.
For easy on-the-go advertisements, consider using car magnets to promote your brand or business. These can draw potential clients to you (either as they type in your website, or approach you at the super market to ask about your company). As a bonus, when you aren’t in a marketing mood, simply remove the magnet, and reapply when the mood strikes.
Approaching people to talk about your business can be intimidating. However, it’s much easier to hold a conversation when the person approaches you already showing interest. By putting your brand (or snazzy company-related quote, etc) on a T-shirt, hand bag, or backpack, you can advertise your company without feeling like a social shark. Additionally, these make great merchandise to give to friends, family, and clients to help market your brand for you.
Not every conversation you start has to be about how someone should be using your company. Instead, allow conversations to flow naturally, and if you realize your company could really help the person you are talking to, mention it. But if that’s not possible, it’s okay to instead find other common interests with potential clients. Just because there wasn’t an oppertuinty to share your business instantly, doesn’t mean there won’t be one later during a game of golf.
Still looking for introvert-friendly marketing solutions? Contact us. We can help direct your marketing efforts.