Am I Too Shy to Market? | Marketing Tips for Introverts
If your knees go weak when you think of attending a company event, or if you find yourself making excuses to avoid speaking to large groups of people, you may be thinking “Am I too shy to market?” or worse, presuming that this is a fact: “I’m too shy to market.”
But that isn’t true.
Just as there are different types of people, there are different types of marketing. Here are some ways for shy or introverted people to better market their company:
Social media is the shy marketer’s best friend because it allows a person to connect with hundreds of people without feeling awkward, intimidated, or superficial. No need to stress over saying the wrong thing, or being judged for what you are wearing when you sit across from a computer screen. Social media avenues allow you to think about what you want to say, ensuring that your meaning gets across concisely and clearly. Each avenue of social media has its own benefits. Find the ones that work best for you.
- Blog – Because you are not limited to any fixed amount of characters, blogging allows you to share what you know in detail. Share products, as well as your knowledge of issues that relate to your business. If it fits with your brand, you can also share personal experiences.
- Facebook – Facebook is great to help people stay updated on significant company news. Finding groups to join and relate with on Facebook may also be right for your business.
- Twitter – Twitter makes it easy to connect with like-minded people. Every time you follow someone, three options pop up of similar people who you can connect with. This can help you find and connect with people who create materials similar to you, allowing you to share knowledge. Twitter can also help you connect with potential clients. The limited characters on Twitter make a great place to share just a little bit about your company, and tidbits of information that will draw people to your website (or blog) to learn more.
- Pinterest – Use Pinterest to show what your product looks like, as well as create boards that inspire your work, and may help inspire like-minded people.
One on One
If large crowds of people intimidate you, try to set up situations where you can meet with clients one on one. Instead of focusing on quantity, focus on quality. Establish a relationship with your client over a business lunch, game of golf, or other activities you mutually enjoy.
Emails don’t have to be mass market or appear spammy. Use emails to connect with clients, stay updated, or let them know of special deals you think they might like. By establishing a personal connection with your client, your emails will mean more.
Are you having a hard time marketing for your business? Contact us.