Why Your Business Needs an Online Presence
An online presence is essential in your business succeeding in today’s world. What worked 10 years ago is not going to work now. According to Google, 97% of consumers search for local business on the world wide web. That’s right – your customers are Googling you (or your product/service) and if you’re not online, you’re missing out on a potential conversion.
Having on online presence shows that your business is changing with the times and you aren’t afraid. Instead, you are ready. It shows customers that you are adaptable and more importantly, modern. Today’s consumers are using the internet to ask questions and find answers. If you’re not online then your potential customers are turning to your competitors for solutions. That means you are losing out on business and money. Are you convinced of your need for an online presence yet?
The internet never sleeps. It is 24 hours a day, 7 days a week. People are now using Google to find out things like “how to smoke salmon” to “how to vote”. Eighty-nine percent of consumers use search engines to research a product or service before making a decision.
The key to being a top result and getting clicked on is to fully utilize your site’s SEO, or search engine optimization. SEO allows your site to be seen by search engines, and thus by consumers. This type of accessibility can’t be replaced by a billboard or brochure.
Ask yourself this: What would consumers ask Google that your business, product, or service would solve?
In addition to SEO, an online presence allows for you to adopt a greater audience. People from all over the world will be able to see your product or service and some of them may even buy it.
Today’s consumer relies on word-of-mouth and online reviews now more than ever before. When was the last time you saw a movie without hearing or asking if it was worth going to see?
Establishing an online presence on social media, such as Facebook, and Google, Yelp and other virtual rating websites builds your business’s credibility. These sites allow previous customers to provide a rating out of 5-stars and a summary of their experience with your business.
Why is that important? It goes back to the movie theory; consumers nowadays check social media sites and rating platforms before hiring a company or buying a product. Many consumers are wary of business’s lacking an online presence. Afraid of getting a negative review? That’s a rational fear, but you have the ability to monitor your business’s rating and respond to false or fake reviews, establishing and accrediting your online presence even more.
That leads us to reliability. The frequency of your posts on social media, the interactions between your consumers and your business online, and the quality of your content all leads up to one thing: the impression your business has on current, previous and potential consumers.
If you are frequent and professional on your social media, website/blog, and review sites, you are going to leave a lasting positive impression with your followers.
Interactions + Frequency + Quality = Impression
Having an online presence is more than a simple website and Google+ page. It requires brand consistency, frequent postings, quality content, and professional interactions. It might sound like a lot of work, but it is well worth it. Don’t ignore this marketing technique; it is the modern way to built and maintain a successful business.
Do you need help with your social media strategy or SEO? Divvy offers marketing consulting for both singular businesses and multiple franchisees. Call our office at 801-224-8666 or fill out the contact form below.