Creating Calls to Action That Convert Customers
Here is a scary fact: If someone leaves your website without subscribing to your blog, liking a post, or sharing your content, then your business just lost money.
Consider how many times that can happen every day? Take a look at your web traffic report and compare the vast amount of visitors with your sales leads. If you aren’t moving at least one out of every hundredth visitor to your website down the sales funnel, then there could be a problem with your calls to action.
Nearly every business with an online presence struggles with this; you’re not the only one, and luckily we have some solutions that may work for you.
Follow some of these rules and watch your web traffic convert into customers.
Have a clear call to action button
It’s surprising how many businesses fail to realize that the only way their website visitors will take action is if they are asked. In order for them to take action, you need to know what you want them to do.
If you want them to like your Facebook page; contact a sales associate; proceed to your online store; then create a button for it in the top half your screen. Direct your reader’s attention to the button by making it stand out from the rest of the colors on your page.
Remember to keep it simple. Don’t ask them to do too many different things. Figure out what is most important to you and your customers and stick with that one call to action.
What’s in it for them?
Imagine what your potential customer is going through. When they’re on your website what do they see? A slew of self-promotion? Or are you showing them helpful information on how your business can improve their life?
The efficacy of your call to action relies heavily on your web content. Share information that answers your visitor’s questions and establishes your company as a source for helpful news and products.
Once you’ve established credibility with them, then getting them to take action becomes like asking a friend for a favor. They’ll be happy to do it.
Perform an A/B test
The best way to verify your call to action is to compare results. Create two call to action messages and rotate them for a month or so. Monitor your web traffic and sales leads, then compare your findings.
If one call to action is consistently collecting more website visitors, then you’ll be able to pinpoint exactly what matters most to your potential customers and this will help you develop your web content and create an even more effective conversion strategy.
If you’d like to talk about good calls to action, we’d love to hear from you.