Do I Need a Business Card?
If you work at a business or have recently started your own, you may find yourself asking, “Do I need a business card?” With so many things digital now, and so much easy to find online simply by typing it into Google, are business cards necessary? Take a look at the benefits of business cards:
Cover all Areas of the Market
Consider this – would you only market your business through print media and completely ignore social media avenues such as Facebook or Twitter? No! Social media has so many unique benefits that can’t be achieved through print. Well, the reverse is true. Printing can access areas of the market that social media doesn’t, extending your business reach to more places.
Gives Correct Information
Sometimes phone batteries die, and not everyone will have a pen on them. If people ask for your information, this is a great way to ensure that they get that information – and correctly. No need to worry about typos or bad handwriting. With a well designed business card, your information is received correctly every time.
Talks for You
If you are attending networking events such as conferences, trade shows, or more, you’ll need a business card. Why? Not only will everyone else have them (and so if you don’t, you’ll stand out – and not in a good way) but business cards left accessible on booths or tables allow people who are too shy or too busy to talk with you to receive your information, providing them a way to contact you later.
Creates an Impression
Everything, from your clothes to your words, will create an impression when a potential client first meets with you. A business card extends that impression. The way the business card is designed will say a lot about you and your business, so create a unique card that best expresses what you do. Business cards come in a variety of shapes and sizes (and can even be made on different substrates). When choosing your fonts, cut, colors, and layout, keep in mind the impression you’ll be creating and make sure it matches your brand.
Looking for more ways to expand your business? Contact us! We’ll help guide you through the different avenues of marketing.