Innovative Print Marketing: Printing Beyond Postcards
Postcards are great, and we know how useful they can be at Divvy. But for some campaigns, a postcard just isn’t enough. They can easily get lost on a desk or under a pile of other papers. That is not where you want your valuable marketing information to end up! Think outside the postcard with innovative print collateral like a marketing kit, a brochure, and more!
With a postcard, all you have to do is flip it over, and the interaction with the piece is complete. People quickly lose interest after that. But with a brochure you have to unfold, you can engage a customer much longer.
Giving your mail pieces a little more interactivity can make that information valuable and ensure that it sticks in the minds of your recipients. While you’re at it, make sure you include a call to action that keeps your recipients interacting with your products and marketing even after they’ve put the mail down.
A marketing kit combines all of this into one piece of mail that you can send to special clients. Want to see one in action? Check out the pizza kit we created and sent out to potential Divvy clients!
The important part of these boxes is that they require interaction. They hold far more than a single piece, which requires handling to access all the information. With each piece, even a casual reader will be able to absorb and use more information than a recipient with a postcard.
Is a marketing kit right for you? It depends on how much information you have to share. If your pitch is short and sweet, or you need your piece to be transportable (such as a coupon for a sale), postcards are okay! You don’t need to ditch what works. But if you’re trying to get the attention of a big new client, a postcard simply isn’t enough.
If you want to get started creating a top-notch marketing kit like the ones we’ve created for clients like Franklin Covey, BYU, and our potential partners, call or contact us today! We’re excited to help you make the most of your marketing efforts across your whole franchise.