Marketing is a crucial part of any business, large or small. It is also one of the busiest departments. Engaging your target audience, promoting products and events, advertising, SEO, social media; there are numerous tasks that need daily attention, which can really ware on a marketers creativity.
Thankfully, there are online tools to help make this more manageable.
The best marketing automation tools give businesses the capability to schedule social media and website content ahead of time, so they can focus on other important tasks during the workday. These tools also offer thorough monthly reports to help marketers measure their efficiency and make adjustments if they need to.
If you are looking for a simple solution to boost your marketing efficiency, we recommend…
Marketo is a robust system that allows users to post content to multiple social media channels and websites. It offers real-time personalization to assist customer engagement, measures marketing ROI, and provides budgeting tools and marketing calendars for a monthly price of one to three thousand dollars.
Pardot designed a program to help drive sales through marketing emails, lead generation and content marketing. It offers branded email templates, real-time sales alerts and multi-channel social media marketing. The cost of the program is around one to three thousand dollars a month.
Creating marketing campaigns to help support your sales initiative is made easy with Eloqua. This program offers many of the same tools, but adds on a webinar function for further online engagement, pitching and up-selling. Basic access to this program is two thousand dollars per month.
Customer.io analyzes your customers behavior and sends them targeted, personalized emails. This is an effective lead generation technique that has helped increases sales for many small businesses. Pricing for this program is based on consumer base and email frequency, but the most advanced level of this program is just over a thousand dollars a month.
Hubspot offers a full spectrum of automated marketing tools such as blog publishing, social media posting, search engine optimization plus in-depth reports and analysis. Hubspot has helped many businesses generate sales leads and improve their customers experience.
Divvy also offers automated marketing tools. We use them every day to improve our clients SEO and generate leads through social media marketing. If you would like advice or help with marketing your business, please contact us.