Creating suspense on social media is easier than you think. You will be ready to create audience anticipation in a matter of these three steps:
Know Your Social Networks.
Each social media platform has unique advantages and disadvantages. For example….
Facebook is a consumer-focused social network with high engagement. Fan pages integrate within newsfeeds, allowing content to go viral. It is a good place to post industry-related articles, pictures or videos but a bad place to make a sales pitch.
Twitter is a micro-blogging platform for rapid and efficient distribution of information. It is great for joining in on conversations with ‘hashtags’ and news updates. Twitter is a fast-paced platform, and companies often don’t know how often to tweet or how to engage or respond to followers, hurting their online presence.
Remember to consider the demographics each channel attracts. Match your target audiences to the appropriate channel(s) they would use.
Don’t forget that each platform has its own culture. Fill out your profiles according to the culture with avatars, cover photos, bios and profile information. Also, use the language your target audience would use to find you.
Make a Plan.
It’s time to make a plan. Whether you are announcing a new store, product or service, there are a variety of tactics you can implement to create suspense on social media, including:
- Release countdowns
- Behind-the-Scenes and Sneak Peeks
- Media Hooks
- Fan Competitions
- Scavenger Hunts
Giveaways are great ways to build your audience, while fan competitions are best to get your fans engaged. Media hooks include the following options: product packaging, branded art, soundtracks, demos, or trailers. If you don’t think a media hook is right for you, consider a sneak peek of how a product is made or a service is prepared.
Whatever you decide to do, make sure it is in line with your social network(s) and target audience(s).
Engage with Your Audience.
Don’t forget to engage with your audience throughout the campaign. Anticipation and suspense brings forth mystery and curiosity. Do you know what that means? Your audience is going to be asking questions. You need to be the one to answer them. Don’t let the media – or anyone else, for that matter – tell your story for you.
Re-tweet, like, comment and respond to all communication from your audience(s). Become a thought leader by being credible and reliable. You’ll have people begging to know what’s next.
If you still need help crafting a plan to create suspense on social media, call Divvy. Divvy specializes in social media marketing. Call 801-224-8666 or fill out the contact form below.