A blog is a great medium to share information and generate discussions. If you don’t know the basics of blogging you’re going to be in trouble! Make these 5 small steps with your next blog post to make a big impact on your audience. Listed in no particular order, these steps are sure to equip you with the information you need to help your blog succeed.
Words per Blog Post
The number of words per each post depends on a number factors, including the purpose, frequency, audience and substance of the blog content. There is no one right answer to how many words per post you should include, so you have to find that out on your own. A number of expert bloggers recommend writing no more than 600 words per post, claiming that readers have short attention spans. While this may be true regarding some topics, it is not true for all. Doctor offices, for example, may benefit from writing frequent short 250 word posts answering questions regarding health and nutrition, but someone in the life coaching industry may benefit from writing one 1,200 word post weekly regarding personal development.
While there is no golden rule to the number of words per post, it is important to recognize the influence word count has on your blog. Shorter blogs, 250-300 words may be best for generating discussions and 300-600 word posts give your blog an SEO advantage. Longer blog posts, those 1000+ words are most likely to rank well on search engines, but run the risk of content being skipped over.
The standard blogging length is 300-600 words.
Content Image Size and Quality
In the world wide web, visuals are everything. You will lose readers if your site is attractive and unfocused. This goes for images, too.
Make sure your images are clear quality, and don’t alter the size proportioning. That means you need to avoid blurring your photos when you adjust the height and width of your content images.
The layout of your blog determines the height and width of your content images. Divvy’s content images are always adjusted to be 680 pixels wide, and the height changes accordingly. This allows the content images to take up the same width as the words, making it fall in line and measure perfectly.
Featured Image | Get Creative
Content images are important to keep your reader’s attention after clicking the link, but featured images are what draw and hook your blogger in. This means you need to get creative and make your featured image. Using Adobe Illustrator or Photoshop works best, but there are tons of awesome free online tools you can use if you don’t have access to Adobe Creative Cloud. At Alexander’s, we like to use Canva and Pablo by Buffer if we are in a rush to publish a post. They are simple and easy to use and completely FREE.
SEO and Tags
SEO is important in the increasing viewership and traffic to your blog. There are a number of great WordPress Plugins that can help with your blog’s SEO. One of our favorites at Alexander’s is Yoast SEO. It provides you with the necessary guidelines and information to producing a good SEO. Try it out!
Tags help your post be found through browsing and searching. This post, for example, will be tagged with blogging and business tips to name just a few. The idea is to pick words that sum up what your post is about and words that someone might use that would find your content and information useful.
If you need help or have questions regarding your business blog, call us or fill out the contact form below. Divvy specializes in social media marketing and blogging. We would love to help you!