A backlink connects to your webpage from an outside source. In other words, it is someone else, linking to your site. They are called backlinks because they link back to you. The more links, the more popular and trustworthy search engines identify your site to be. Consequently, backlinks have many benefits, from aiding SEO to increasing Google Rankings. So how can you use the power of backlinks?
Have Quality Content
We’ve said it before, and we’ll say it again: quality matters above all else. And that’s not just because quality content engages readers (though, yes, that is a large part of it). Google’s algorithms have learned how to recognize quality content. How? By evaluating your content length, keyword density, and popularity. Research has found that blogs with an average of 1,890 words are the average length of posts make it to the first page of Google. Why? This much content with appropriate keyword distribution shows that the website is knowledgable about the topic, IE “topically relevant”. Having a blog post that covers one content in depth generally performs better than a blog posts that shallowly overviews multiple topics. But it isn’t all based only on google’s algorithms. User interface matters as well. Google records how long users linger on webpages. The longer they linger, the better the rankings. And when you have long, quality content, people really linger longer. All this will create a page dense with SEO that’s easy to find and beneficial to readers. Thus, you’ll naturally accumulate backlinks from people who value and share your content.
Another great way to acquire backlinks is by offering to write guest blog posts for other relative sites. This can increase your visual exposure, as well as there’s, and when you link to each other’s pages, both sites receive beneficial backlinks. Everyone wins.
Comment on Blogs
You’ve probably seen this tactic on your own blogs, and tragically, it’s often abused by spammers. However, providing valuable comments on someone else’s blog provides you an opportunity to leave a backlink to your own blog or website. Just be sure to only comment on relative blogs that you’ve thoroughly read. Do not simply copy and paste the same message over and over into any blog you stumble across. Search engines recognize this tactic, and penalizes users who abuse it.
Not everyone who writes about your business will link to it, but by setting up Google Alerts, you can be alerted each time your company or website is referenced on the world wide web. If a link isn’t included, you can politely contact the site owners and request that they attach the provided link to your website.
Social Media Sharing
Making your posts visible encourages other people to share your content, so be sure to post a link on Twitter, Facebook, Google+, and everywhere else your business has a presence online. Viewers can then find and easily share the links on their own blogs and social media.
Should I Purchase Backlinks?
Some sites find great success by purchasing backlinks, but we wouldn’t recommend it. For one, Google recognizes link quality. Having a link to 1 quality site creates better ranking than linking to 100 mediocre sites. And if you link to low quality sites (like spam sites), this can actually hurt your own ranking. Additionally, if the search engine senses a low ranked site quickly gaining massive amounts of backlinks, they’ll cry foul and penalize your site.
Backlinks will help increase your search rankings and SEO, but it isn’t the only thing your website needs to achieve higher rankings. Be sure to include great SEO on your site, your blog, and even in your images. To get great rankings, you need it all.
If this all sounds like a foreign language to you, and you need a hand creating valuable content, contact us. We’ll set you up with a social media plan that works right for you.