Every business wants opportunity to write their own story, using their own words. An e-newsletter is just that; the story about your business told in your words.
You may wonder about the benefits of an e-newsletter. After all, why would your business updates matter to your customers? They matter because…
People love drama
It’s in our blood. We have developed a love for stories because we enjoy conflict and resolution. We form emotional bonds to stories, and that natural inclination is what makes e-newsletters so effective.
Telling the stories of your victories and the obstacles you overcame is a great way to gather interest in your company and engage your audience. Engagement is key to greater success, such as…
Intriguing your customers with stories is the first step toward creating a “love group”. These are the customers who will not only buy a product, but help promote your brand to their friends and family. This in turn…
Increases the customer lifespan
By continually renewing that emotional bond with your customers through e-newsletters, you are securing their loyalty, which means greater revenue for your business.
But an e-newsletter is a two-way street. While you get the benefit of increased leads and loyalty, your customers get the benefit of…
Your e-newsletter bridges the gap between you and your customers and establishes free flowing communication between you both. It is your responsibility to listen and respond to their questions or concerns, and to ensure that they maintain a positive relationship with your brand.
But more than anything, an e-newsletter can benefit your business by…
With an e-newsletter it is easy to see whether you are fulfilling your mission as a business. Are you attracting new readers? Are readers buying products? Do they send in questions? Have you responded? There are countless, valuable indicators that an e-newsletter can help you prove.
Tracking results will give you reasons to celebrate and show you where you can improve.
An e-newsletter is a brilliant solution for independently owned and franchise businesses. If you would like to know more about the benefits of sending out an annual e-newsletter, contact us below and we’ll help you get started.