Business cards are a great way to introduce your company, brand, and yourself – but with great power comes great responsibility. Make sure you are avoiding these common business card mistakes.
Poor or Cheap Design
Your business card is meant to leave an impression, don’t let it be the wrong one by passing out a card that isn’t top quality. Otherwise, people will get the impression that your business (and even you) aren’t top quality either. Invest in a unique design that identifies with your brand.
Too Much Pressure
Once you have your professionally designed business card, make sure to keep your tone and attitude professional as well. Avoid forcing people to take your card. Your card will create a first impression, but so will you, and you don’t want it to be that you were pushy or overbearing. Instead, give out your card upon request, or when exchanging numbers. Otherwise, it’ll more than likely end up in the trash.
Business cards are a tool to opening conversations, continuing conversations, or closing conversations. They are not meant to be used solely as a conversation. Be sure to take the time to get to know the people you are giving your card to. This might mean stepping out of your comfort zone. Too shy for marketing? Consider these alternatives.
Assuming People Will Call You
A business card gives people a chance to call you, but that doesn’t mean they will. If you feel like you and a potential client really have the same goals, be sure to ask for their information (or business card) in return.
If you’re struggling to design your ideal business card, or need help with your marketing approach, contact us. We’ll help you develop your business cards and strategies.