social media

Why You Should Create Subtitles on Videos

Marketers and content creators are always looking for the next big thing to help send their brand’s message. And in the last few years, it has been video. Video continues to skyrocket on all social media platforms. But for many companies, it’s not yet perfect. Why? Because they don’t use subtitles! If you don’t already, consider adding subtitles to all of your videos. Here’s why.

Deaf or Hard of Hearing Viewers

This should go without saying. You want your content to be accessible to everyone. And lip-reading is harder than you might think. Impossible, really, if your video is full of voice-overs! Rather than making Deaf or HOH viewers guess at what your actors are saying, provide subtitles or at least a summary under the video on your website.

Commuters or People at Work

On the rise of videos in social media, viewers found a new peeve: videos playing automatically, and usually at high volume. Rather than announce to everyone what they were watching, they skipped over videos quickly. Even though many platforms now have Mute as a default volume setting, scrolling past can still be a problem if you don’t have subtitles. However, adding subtitles can guarantee a higher viewer count, since people can watch them silently on their train or bus commute, or while on break.

Communicates the Message

Even if your viewers don’t eventually follow through, subtitles help get the message across more easily. Whether your audience members are auditory or visual learners or some combination, having both can reinforce the message in the video.

Multi-Lingual Videos

As companies become international and the Internet continues to grow, many social media users view videos in different languages. In the United States and Canada, a large portion of your customer base might not even speak English as a first language. Including subtitles on your videos facilitates the latter’s comprehension of your message. Plus, having subtitles means you could transport your content more easily to other countries to expand this base.


Yes, you can use subtitles for your SEO! Closed-captioning can make your videos more searchable, increasing your viewers and site traffic. Plus, you can more easily use your scripts as future content. Who wouldn’t want content made simpler?

How to Create Subtitles

Most video creation apps allow you to add subtitles right away. If the app you’re using doesn’t include this feature, you can easily add an .srt file with your subtitles. These tutorials can help you out with creating subtitles for your videos, and attach them to Facebook videos.

Make sure your text isn’t too small, or that it doesn’t form a block of text. Just include a line or two that keeps up with what the actor is saying. Even if you have to leave out a few filler words, that’s okay. Your viewers might keep on scrolling if they can’t read the text fast enough.


Don’t fall behind the times! Get subtitles onto your videos today, and keep your hard work accessible to all!

When Are The Best Times to Post on Social Media?

Think of your personal social media pages. Many of your friends and followers post content whenever they want. It could be that they have a moment then, or something share-worthy just happened. But more often than not, unless they have many, many followers, they don’t get optimal responses. At least, not of the kind they need to build stronger followers. You’ll need to try something different to help build your community, get views, and get responses.

Your updates, blogs, and posts receive a lot of marketing care to make sure they adequately convey your message and brand. So give them the best posting times to really help them compete!

The Best Times for All Platforms

Generally, you should post when your audience is awake and willing to check on their phone. For the most part, this rules out nighttime in your audience’s time zones. Sometimes this means you can post during work hours, but even then, you should choose those times wisely.

Not every social media platform has the same posting times, due to very different audiences using them. This may meant adjusting your marketing and posting schedules. But believe us, it’ll be for the best.


Best times:

Weekdays 6-8 am, 2-5 pm.

Facebook users like to check their phones early in the morning, before leaving for work or during their commute. They likely won’t check during work, at least not in the morning.

Worst times:

Weekends, 10 pm-4 am.

Facebook is generally a site to spend a lot of time on or to glance at when users aren’t busy. So weekends, especially among adults, won’t have high engagement for your posts.


Best times:

Weekends, 1-3 pm, just after work

Shorter tweets tend to get higher responses and engagement than longer tweets (over 100 characters). You should also use at least 2 hashtags, and ask occasionally for retweets when you’re looking to build your following.

According to Sprout Social, Thursday at noon is the best time to post on Twitter.

Worst times:

8 pm – 8 am; Tuesday, Wednesday, and Friday mornings

No matter when you post, however, Twitter absolutely requires engaging and clickable content. Some companies can get away with posting in these dead hours if what they have to say is important enough.


Best times:

8 am – 5 pm, with optimal responses at 12 and 5 on Tuesday and Thursday

Since LinkedIn often thrives with B2B (business to business) posts, you’re safe posting during work hours on weekdays. You’ll still want to aim for that lunch hour and just-after-work hour, though.

Worst times:

Weekends, every day from 7 pm – 6 am

LinkedIn’s target audience isn’t likely to check or browse this site during off-hours and weekends. So it’s best to avoid those times when your followers won’t be thinking about work.


Pinterest is unique among other social media platforms because its content tends to last longer on your follower’s feeds. Still, there are both optimal and terrible times to upload content.

Best times:

Weekends, late nights, 2 and 9 pm on Saturday

Your pins will also do better overall if you take the time to write a detailed, searchable description to help your audience find your content.

Worst times

Weekdays 4 am – 7 pm

Unusual for social media, Pinterest studies show that you shouldn’t post during normal work days and hours.


Best times:

Weekdays, with the most engagement on Monday; 2 am, 8 am, 5 pm

You can and should also post any time  on Monday through Thursday, excluding 3 pm

Worst times:

3 pm every day

Though most days and times are excellent for Instagram, this mid-afternoon hour tends to do poorly for content and engagement.

4 More Mistakes Franchises Make with Social Media

Social media can drive a third of your referral traffic, and is a great way to grow and market your brand. After all, most people have a smartphone and spend up to 30 percent of their time online. But social media is often underused, overused, or misused in promotion. Many franchisors or brand owners overlook the social aspect of social media, or fail to protect their brand when posting. Last time, we posted 4 major social media mistakes you may be making online. Here are four more you should avoid to keep your social media platforms friendly and, well, social.

1. Being inconsistent

Inconsistency–such as changing voices, long silences between posts, and changing responses to common questions–tend to drive away potential followers. Consistent schedules and voices, however, keep a brand and its content strong. When planning your social media, keep a schedule for your post times and dates. Find a voice and style of content that works well with your following and that will drive future fans your way.

However, when planning content, be careful not to stay so “consistent” that you fall into a rut. Post a wide variety of content to appeal to all your followers, and to encourage them to spread the word.

2. Responding inappropriately to negative feedback

We warned against ignoring feedback in our previous article. This is, naturally, very dangerous to do with your customers. But you should also avoid simply deleting comments or getting into an emotional argument. Negative feedback can carry strong emotions on the customer’s end, and you should be careful not to use those same emotions. Getting into a battle–especially a visible one on your Facebook page–can only lead to disaster.

It will also damage your brand to be inconsistent, canned, or unclear in how you respond. Work with your social media team to create guidelines for negative comments and reviews. This consistency will help your customers feel they are being treated fairly, especially if you fix response times to within a certain window.

3. Buying likes

Many brands and blogs still believe that they can purchase followers and likes to pad their numbers and gain higher notice or credibility. However, this actually damages your brand more than it can help. The number one reason is that fake likes and fans cannot spread the word, nor boost actual interactions. If you have high numbers but little interaction, this puts out a signal to both the platform and to potential buyers or followers that your content is just not that interesting. Certain social media platforms can also delete your account if they find out you are purchasing fans.

4. Over-promoting your products

Social media marketing exists to grow your brand. So the occasional sales pitch meant to drive sales isn’t a bad thing. But you should be careful about the frequency of these ads and sales pitches. Remember, social media platforms are places to grow relationships, and relationships rarely form from an impersonal, loud, or repeating advertisement. Follow the 80/20 principle: post valuable content 80 percent of the time, and focus on product promotion no more than 20 percent of the time. Even better, focus on getting your fans into a marketing funnel so you never need to use your social media accounts for sales.


Overall, make sure your team is properly trained about social media and how to market effectively. Remember as well to treat your customers as if you were meeting them face-to-face. This can help you avoid the worst social media mistakes.

4 Major Mistakes Franchises Make with Social Media

Many franchisors have given up on social media, which in its early days was an ineffective marketing tool. While originally an understandable move, today it makes little sense to underuse or abandon social media marketing. Recently, social networks like Facebook and Twitter use metrics to provide statistics and tracking tools, as well as paid ads that actually work. This makes it much easier not only to view a business’s conversions, but to make them happen.

But even a few years ago, social media marketing was not as effective as it could have been. According to FranConnect’s 2015 Franchise Marketing Report, only 1 of 5 franchises use social media effectively. Worse, these focus more on what customers say about their brand without actually making changes.

This powerful tool should be in your arsenal, if it isn’t already. But you’ll need to know how to use it correctly, and how to avoid major mistakes other franchisors make with their social media. These serious errors include:

1. Ignoring Customers’ Comments Online

Customers just want to be heard–even if it doesn’t fix their problems. Complaining customers require feedback more quickly as well, with 42% wanting a 60 minute wait before receiving a response. Yet the FranConnect report showed that none of the participants used social media as a primary way to gain customer feedback. Putting time into a response, whether it’s for kudos or grievances, can help increase confidence in your brand’s customer service.

2. Spreading Yourself Thin

One key to successful social media use is to pick a handful of outlets, rather than trying to use every major site out there. Spreading your brand to every social media platform creates much more work for you and your franchisees. It may be more difficult to respond to customers’ comments, for one. For another, this practice can lead to attempts at promotion through redirection. In other words, instead of posting the necessary information on your accounts, customers must go back and forth to Facebook, Twitter, and a blog in order to enter a promotion or get offers, or even to follow your business.

If it works for your franchisees, let them pick the two or three social media platforms where they already succeed, and let them build their campaigns around these. This lets you and your franchisees target specific audiences more effectively.

3. Not Monitoring Your Franchises

Franchisors who do use a platform’s tracking functions often focus on a corporate or global level. However, they fail to monitor franchisees’ social networking. Your brand is your greatest asset, and if left to their own devices, some franchisees may begin altering it. This could be by deviating from approved designs and phrases, using vastly different marketing, or simply not posting at all–potentially damaging customers’ trust in the brand.

Learn how your franchisees are communicating on social media, and how they use the marketing material provided. Once you have a clear picture of their social media use, you can create a social media strategy. Make sure it involves and motivates your franchisees. A successful promotion will also encourage your franchisees to keep up-to-date on their social media platforms in order to facilitate future events and promotions.

Once you begin these kinds of campaigns, you can learn how to streamline your social media promotion on the franchisee level, and your franchisees will be motivated to stay up-to-date with their platforms.

4. Avoiding Social Media Automation

Traditional methods for monitoring and posting require large, expertly-trained teams of account managers. So, to stay on top of your various platforms–especially if you have many franchise locations–why not try social media automation?

Automation helps you maintain consistency as well as your brand, and gives you more control over what you share. The time you can save with automation then benefits your business. The trick is knowing what not to automate versus what you should automate.

You should automate scheduled posts, campaigns, press releases, blog promotion, and metrics. However, do not automate direct messages and conversations with customers and franchisees. These should be kept personal, rather than delivered as a form, which only do damage to your brand and to you when used this way.


Divvy’s social media automation creates branded content and can help you monitor your franchisees.  This frees up your time and gives you the horsepower necessary to steer your franchise’s social media marketing in whatever direction you need. Contact us today, and learn how Divvy can help your franchise better use its social media.

How to Utilize Franchise Social Media Marketing


Social media is a great marketing platform for any business type, including franchises. The sad fact is that most franchises in America do not utilize the effective reach to gain potential customers. Franchise social media marketing can be a great asset and tool for any franchise as long as you use it correctly. Here are a few tips that will help any business increase their social media presence.

Use Other Platforms With Facebook

Facebook is the most used platform for marketing in the world of business, but it’s not the only profitable platform. Businesses who have been successful with social media almost always utilize multiple platforms to increase their social media presence and promote their brand.

For example, Twitter can be used to update your followers on new locations, products/services, and general information about the business. LinkedIn can be useful for building a professional network, soft selling, and franchise information. Pinterest is great for branding, developing a strong customer following, and sales.

That is just a few possibilities with some of the other platforms. Consider the possibilities when you include Instagram, Snapchap, and other useful platforms. You can really up your franchise social media marketing game by starting to get involved online.

Actively Communicate with Customers

More than 60% of all franchises do not respond to any sort of social media communication from their customers. That does not help business in any way. Most customers expect that they receive a response on social media within 60 minutes of a comment or complaint according to Edison Research. It is definitely a recommended best-practice for any franchiser or franchisee who wants to strengthen their franchise social media marketing efforts to always respond. Responding to anything directed towards you will instantly give you a strategic advantage over other franchises and competitors.

Get All of the Franchises Involved

A lot of franchisers don’t allow their franchisees to manage their own social media account or page. Depending on your strategy or industry, that could really be harming your bottom line. It is good to have management control the branding and messaging that goes out as official company messaging or promotions, but it is also very good to have a local presence. Customers trust locals more than corporate, that is just a fact. By giving your franchisees an opportunity to specialize their promotions for the local environment, you can expect to have more social media engagement, better branding, and more loyal customers that will add to your revenue.

Need Help With Your Franchise Social Media?

Here at Divvy, we support and offer services for any franchise. If you are struggling with your social media presence and need some help getting it started, contact us at or give us a call at (801) 224-8666. Come experience the Divvy difference!


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Why Snapchat is a Must for Your Business

Snapchat is paving the way for the future of social media marketing. All of the features and content updates to the app thus far have only increased the effectiveness of the app in reaching a larger audience, making it one of the great up and rising social media platforms for businesses. Just to throw some numbers out, Snapchat has over 100,000 daily users. Another noteworthy statistic is that there are 10 billion daily video views each day for the companies that participate. With the potential in those numbers in mind, here are a couple of reasons why Snapchat is paving the way for social media marketing and should be implemented in your digital marketing strategy.

Unbelievable Reach

Snapchat is one of the fastest growing social media platforms on the market today. Snapchat reaches over 60% of all Americans with a smartphone and ,on top of that, more than 70% of Snapchat’s users are millennials between the ages of 18 and 34. Like it or not, millennials are the future target of marketing because they will be entering the workforce and spending money. If you want your company to get a competitive advantage in the long run with marketing, adopting the right platforms and targeting the right audience is key.

Snapchat has the potential for reaching more consumers than any other platform. This means that anyone with a smartphone has access to it. The potential reach is growing everyday as more and more millennials and non-millennials download and start using the application. To put this in perspective, Snapchat now has more users than Twitter and is quickly catching up with Facebook and Instagram. With Snapchat being the fastest growing social media platform, the reach alone is enough evidence to adopt this platform in your digital marketing strategy.

Brand Awareness

Snapchat is the king of brand awareness. There are multiple features that allow brands to spread their name effortlessly. A couple of the big ones are as follows:

Snapchat Geo-filters

Geo-filters are simply amazing. Geo-filters are very simple to set up and they are really cheap. The way that geo-filters work is that a company will design a filter that will be used for promotion or brand awareness. After the design is completed, you buy a geographical location where people can access and use the filter you created. After your filter has been up live on the app, it will run in the specific location(s) for 24 hours, then it will disappear unless you pay for those locations again. There are plenty of companies and organizations that have successfully used these filters, you can see them here. Whether you work for a big company or a small company, this Snapchat feature is cheap enough to be worked into your budget and it is definitely worth it.

Snapchat Stories

Snapchat stories are revolutionary for the social media world and the marketing world. Just how stories work for each user, the business stories also disappear after 24 hours. The content and advertisements within these stories are watched more than videos and content on Facebook, with Snapchat coming in around 10 billion views each day and Facebook having around 8 billion views each day. The biggest difference between the video viewing experience on those two platforms is that Snapchat is more interactive and has more engagement. In order to view a story on Snapchat, the user has to manually click on the story, which is very different than the automatic video play feature in Facebook. This means that those who view your story actually want to see what you have to offer. After clicking into the story, the user again can swipe to whatever story or video is most interesting to them, thus increasing user engagement.

These features are just the beginning. Snapchat is going to continually update their platform and introduce more attractive features that companies can use to their advantage. The biggest question is, are you going to be an early adopter? Or are you going to fall behind and get lost in the digital crowd?

Need Help?

Struggling to figure out how to make your marketing effective? We have your back! Here at Divvy, we provide valuable digital marketing strategies and social media content for you to help your online presence by stay engaging with your audience, maintaining consistency, and keeping up-to-date with content. Contact us to see how Divvy can make a difference for your company today!

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How to Earn More Facebook Followers

Facebook is a fantastic online marketing tool. It can be used to reach potential clients, share information about your business, and even answer client’s questions. But in order to do any of that, people must first be able to find and follow you. So, how do you make that possible? Start by…

Referring Friends

When you first started your business page, you were probably prompted to refer friends and family over to like your page. You can still access this feature on your Facebook business page. Are there people you’ve befriended since then who would benefit from knowing more about your business? Refer them to your page. Your friends and family can make a great basis for followers.

SEO Your Bio/Page Info

Just like when you are trying to earn more Twitter followersSEO is as important tool to use. Add keywords to your bio that your ideal Facebook follower would enter into a search bar. Being searchable makes it easier for your potential followers to find and connect with you.

Post Engaging Content

Did you know that the most common reason people unlike a brand page is because their posts are uninteresting? (source) In order to gain and more importantly, keep followers, you must post interesting content. Share special discounts and offers with your Facebook followers. Post helpful insights about your brand and relative information. Make your content as appealing and shareable as possible by using eye-catching images. And, keep in mind that short posts (fewer than 3 lines) on average get 60% more likes, comments and shares than longer posts. People are busy. Don’t make them think that they don’t have time to read and share your content by making it too long.

Don’t Oversell

As important as it is to share information about your business to your followers, don’t only promote your business on social media. People see enough advertisements on billboards, in commercials, and in the sidebars of the webpages they visit. Some experts suggest posting an 80/20 ratio, meaning 80% of your content should be non-promotional (source). Of course, depending on your audience, this isn’t necessarily an unbreakable rule. Don’t be afraid to experiment a little, and track your analytics to see what types of content your audience enjoys most.

Promote Via Other Media

Fans can only like your page if they know where to find it. Are you advertising your Facebook page on your website? Your blog? A guest blog post? Have links to your Facebook page easily accessible so that it only takes a click for people to find and follow you.

Additionally, share your Facebook page information on print media such as business cards, posters, and pamphlets. Including a little Facebook icon lets your clients know they can find out more about your business online.

Perhaps Facebook Ads

Looking for more ways to gain a further reach? Though it costs money, Facebook’s granular targeting capabilities allow you to advertise directly to strangers who share similar interests to your business. By monitoring your ad’s success through Facebook stats, you can change and adjust your ad campaign over time to grow your followers by advertising to individuals who would most likely be interested in your business.

Need Help?

Is marketing not really your thing? We can help. Here at Divvy, we provide valuable social media content for clients to help their business social media pages stay engaging, consistent, and up-to-date. Interested in learning more? Call us at 801-224-8666 or contact us in the form below:


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How to Earn More Twitter Followers

You’ve got a great Business Twitter profile, but for some reason, you can’t seem to grow your followers. So how can you earn followers that are real people, actively interested in your business? Just do the following:

Find Great Followers

Following individuals is a great way to increase brand awareness. Focus on following individuals and businesses that you believe would be interested in, or benefit from, your brand. How can you find these followers? Try…

  • Search Bar – Plug keywords that relate to your brand into the searchbar to find individuals and businesses interested in the same ideas as your business. For example, if you are a restaurant, try searching “cooking”.
  • Follower’s Followers – The follower of your follower is your friend. After all, doesn’t it make sense that the followers of your followers have a similar taste in content?
  • Twitter Suggestions – Along similar lines, every time you follow someone, Twitter recommends a handful of similar people to follow. These may be people that could benefit from your product!

SEO Your Twitter Bio

SEO is as important within social media profiles as it is on the web. By using keywords in your bio that your ideal twitter follower would be likely to plug into Twitter’s search bar, you can make it easier for your followers to find you.

Tweet Great Content

Social media is meant to be social, so you must have great content if you want to attract active followers. Not only is it necessary to tweet regularly (at least once a day), but it’s also imperative to share content that is of value to your followers. Consider…

  • Quotes – Inspirational quotes, informative quotes, or funny quotes can put make people smile. If your content makes a person smile, they are more likely to become a follower. Tweet quotes that relate to your brand.
  • Product Reviews – Don’t let your glowing product reviews hide in a dusty corner of the web. Promote them. Sharing product reviews will give your followers confidence in you and your product.
  • Images – A picture is worth a thousand words, which is particularly important with Twitter’s word count limits. Show great content, quotes, or discounts and offers that relate to your product with images. Most especially, show pictures of your product! Transparency and examples can convert curious viewers into buyers. Plus, tweets with images get twice as much engagement than those without.
  • Links – Linking to great, informative content proves you are a reliable source your followers can trust. Remember to regularly share links to your business blog.
  • Promotions – Give your twitter followers special deals and discounts. This’ll encourage them to follow in order to keep an eye on your account for more promotions.

Already have great content? Remember to use these tricks to get your Twitter content seen.

Use Relevant Hashtags

Tweets with hashtags get at least 2x more engagement. And, like optimizing your profile, adding hashtags can make your tweets easier to find. Not sure where to begin with hashtags? Follow these hashtag guidelines.

Ask for Retweets

According to studies, tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”. Don’t do it with every tweet you post unless you want to risk looking spammy. But go ahead and make a polite request when your content is particularly important.

Engage with Potential Followers

As we mentioned before – social media is meant to be social. People enjoy engaging, and you can engage by…

  • @Mentions – When your post involves someone specific, list their @name. This will notify them of your shoutout, and increase the odds of your content being retweeted. You can @mention people when you have content you believe they would enjoy as well.
  • DM to Tweet – Sometimes clients will direct message your twitter profile with a question. If you like, you can answer them in a regular tweet using @mention so that other followers can see your answer. This proves your account is friendly and helpful.
  • RT Others – See great content? Retweet it! People appreciate having their infomation spread, and this is another way you can earn engaged followers.

Promote Your Twitter Account

Not all followers will originally find you by way of Twitter. If you are actively trying to build your twitter followers, remember to promote your twitter account at other locations that your potential followers are. This can include on your blog, on your other social media sites, on your websites, and on your printed marketing materials such as business cards and brochures. You can even use a QR code to help promote your Twitter account.

Pin a Great Profile Tweet

Last but not least, remember that Twitter allows users to pin a tweet to the top of their page. This is the first tweet potential followers will see when they visit your page, so make it count! Pin top blog posts, glowing customer reviews, or a link to your website/product. Whatever you choose, make sure it accurately represents your brand and provides value to readers.


Struggling to make a social media campaign that successfully works for you? We’re happy to provide consultations, and work with you to find and recognize your audience, create great content, and post regularly. Contact Divvy today at 801-224-8666 or via the contact form below.


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Creating Suspense on Social Media

Creating suspense on social media is easier than you think. You will be ready to create audience anticipation in a matter of these three steps:

Know Your Social Networks.

Each social media platform has unique advantages and disadvantages. For example….


Facebook is a consumer-focused social network with high engagement. Fan pages integrate within newsfeeds, allowing content to go viral. It is a good place to post industry-related articles, pictures or videos but a bad place to make a sales pitch.


Twitter is a micro-blogging platform for rapid and efficient distribution of information. It is great for joining in on conversations with ‘hashtags’ and news updates. Twitter is a fast-paced platform, and companies often don’t know how often to tweet or how to engage or respond to followers, hurting their online presence.

For more information regarding differences between social networks, click here and here.


Remember to consider the demographics each channel attracts. Match your target audiences to the appropriate channel(s) they would use.


Don’t forget that each platform has its own culture. Fill out your profiles according to the culture with avatars, cover photos, bios and profile information. Also, use the language your target audience would use to find you.

Make a Plan.

It’s time to make a plan. Whether you are announcing a new store, product or service, there are a variety of tactics you can implement to create suspense on social media, including:

  1. Release countdowns
  2. Giveaways
  3. Behind-the-Scenes and Sneak Peeks
  4. Media Hooks
  5. Fan Competitions
  6. Scavenger Hunts


Giveaways are great ways to build your audience, while fan competitions are best to get your fans engaged. Media hooks include the following options: product packaging, branded art, soundtracks, demos, or trailers. If you don’t think a media hook is right for you, consider a sneak peek of how a product is made or a service is prepared.


Whatever you decide to do, make sure it is in line with your social network(s) and target audience(s).

Engage with Your Audience.

Don’t forget to engage with your audience throughout the campaign. Anticipation and suspense brings forth mystery and curiosity. Do you know what that means? Your audience is going to be asking questions. You need to be the one to answer them. Don’t let the media – or anyone else, for that matter – tell your story for you.


Re-tweet, like, comment and respond to all communication from your audience(s). Become a thought leader by being credible and reliable. You’ll have people begging to know what’s next.


If you still need help crafting a plan to create suspense on social media, call Divvy. Divvy specializes in social media marketing. Call 801-224-8666 or fill out the contact form below.


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Words Per Post | The Perfect Word Count for Your Blog

Words per post refers to the number of words in each blog post. There’s a lot of data out there determining the “perfect” number of words for a blog post, but a lot of that information is conflicting. With that said…


How do you determine the right depth for your blog post? Is there a golden rule? The answers to these questions are both simple and complicated.

Determining the Perfect Word Count

Determining the perfect word count is complicated. Some bloggers praise shorter blogs while others support longer ones. At Divvy, we follow a variety of SEO tactics, including each post containing minimum of 300 words.  This is our minimum, but again the perfect word count is complicated. The best answer to the question is dependent upon the content.


words per post dependent upon content


The depth of your blog posts should be led by the content of your post. Are you answering a simple question? Or offering unique insight? You want to provide enough answers to your readers without getting fluffy or off topic.


The best rule of thumb: Offer benefit to your readers.

250 to 300-word posts are good for short, sweet, and straight to the point blog posts. You can offer a quick overview of a concept or answer a simple question in these types of posts. This post, for example, contains 435 words. See how I answered a question without overloading you with information? That’s why shorter posts are more frequent. They are easier and faster to write and still useful to readers.


600-word posts allow you to join in on the conversation with greater detail. There is more room for depth, discussion, and creativity.


900-word posts require more research, details, and depth than that of the previous shorter word counts. With this length of post, you need to understand the topic and provide more information to your readers.

900-word posts can discuss information on a general subject or detailed information on a specific topic. With this length of post, you can get more specific with points and subpoints.


1200-word posts are full of relevant, detailed information. There is no fluff in these posts, only rich content. If you are writing an 1200-word post, make sure that your content will meet the expectations of your readers.


As you go about writing your personal or business blog posts, make sure you offer the right amount of information to the person who found your blog. If you don’t, they won’t return.


Does your business or franchisee need help with blogging or SEO? Call Divvy at 801-224-8666 or fill out the contact form below. Our team specializes in these areas. Talk to you soon!


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