Your storefront is likely the first place new customers will encounter your business or franchise. It’s where they’ll find information about your brand, your product, and your promotions. Clearly, the front of your store is no place to skimp on marketing. But how do you make your storefront stand out most effectively? Divvy creates spectacular window clings and decals for your franchise storefront–both great products to put in your store windows.
Stickers: Window stickers and vinyl decals are great permanent pieces, since they’re one-time use only. These work for your company’s logo on your storefront–especially on your front door. Use these only for items you don’t plan to move.
Decals: Adhesive like stickers but semi-permanent, decals are adjustable printed window decorations. Be aware that they are harder to move over time, however, as the adhesive sets. These types of marketing pieces are great for longer promotions or for more permanent signage, like your hours or your logo.
Clings: These are completely movable and re-usable, since they work via static. Think of the plastic window clings many families put on their windows for fall and winter holidays. Static clings are best for franchises and marketing. They are also the most effective for determining optimum placement, since you can experiment with what works better for you and your business.
Whichever you pick, you may want to consider “inside glass” options. This allows you to keep your signage out of the elements on an outdoor store, and away from wear and tear on an indoor store. Inside glass signage is printed backwards so that you can place it on the interior of a glass window while having it remain legible for your outside customers.
How Effective Are Window Decorations?
Remember that your windows are the first thing a customer will see–after a glowing sign, of course. This is your chance to show your brand’s colors, style, and overall message. Windows are also where you should show off your product. Some franchises can do this by displaying their products in the windows. But for those who can’t (such as in the food industry), you’ll have to rely on signs to show your prospective customers what your food looks like.
Also, if you don’t put signage in your windows, how will customers passing by know about promotions, limited-edition product, and other interesting marketing actions you’re taking? Use signage to promote seasonal items, sales, deals, and more. You’ll see a remarkable difference in drawing attention to these items once you do place signage in your windows.
Divvy creates window clings for you using on your specific brand colors and design. You can be assured your brand will be consistent throughout your franchise, no matter the location or store type. Come see how effective window clings can be for you and your business today!